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Web Writing and SEO

Learn proven principles of web writing and how to help online visitors find the information they want, navigate your site and stay on your site.

With personal, supportive feedback from your tutor for every assignment of the course, you will:
-set up your own blog and Facebook Site and learn how to run them effectively,
-write several articles to help you practice a wide range of web writing skills, and
-learn about conciseness, effective hypertext links, targeted keywords, putting the message above the fold, among many other aspects of web writing.

Course Details:
Modules: 10 lessons
Cost: R3995.00
Length: Course can be completed at own pace within six months
Registration: Online at www.sawriterscollege.co.za; sign up and start at any time
Students must complete

-Establish a blog and run it effectively for at least three months with two posts a week minimum.
-Write two web press releases that are placed on an online Article syndication site
-Join Facebook and one other Social Networking site and work them. 500-word report
-Find/establish a website that needs content and write at least five articles that are accepted and used by the owner/webmaster/mistress
-Write an ad for a Facebook Advertising campaign and a brief marketing strategy
-Write an ad for a Google campaign

Admission Requirements:
-Basic writing skills are essential
-Computer skills, e-mail and Internet access required
-Some Internet skills would be helpful but not essential.
-No previous tertiary qualification required

Note: This is not a theoretical course. You get plenty of hands-on experience learning new techniques. Be prepared for practical involvement as you learn by spending extra time online and doing a lot of writing.

Tutor:
Karen Lotter is a journalist and writer based in Durban, South Africa. She runs a company (http://www.ethekwiniweb.co.za) specializing in creating websites, writing creative and interesting content and optimizing sites for search engines.
She has written profiles, features, advertising copy, obituaries, press releases, and columns in magazines, company newsletters and newspapers, and written and produced corporate scripts.
Since she stopped writing political speeches (after 13 years in the trenches), she has focused on writing for the web and presenting workshops on communications-related issues. She has been a Feature Writer at Suite 101.com (http://www.suite101.com/profile.cfm/ethekwinigirl), a Canadian based Contents Website for 18 months. Her first novel will be published mid-2009.
Course Curriculum:

Module 1 – An Introduction to Web Writing

Module 2 – Format of Web Documents

Module 3 – Working with Keywords

Module 4 – Blogging

Module 5 – Web Advertising

Module 6 – Writing Content for your Reader

Module 7 – e-Releases and Web Newsletters

Module 8 – Making Money with Web Writing

Module 9 – Creative Web Writing

Module 10 – Pooling Your Knowledge

How does the course work?

Detailed class notes covering the content of each module are e-mailed to students. At the end of each module, students will be required to complete one or two writing exercises as well as some online tasks. In total, the course includes ten short writing assignments, all of which count towards the final result of the student. Students must also create a presence on Facebook and set up and run a blog.

Once the writing assignment has been completed, and e-mailed to the lecturer, an assessment and feedback will be sent to the student, and the module will be considered complete.

Students can also participate in ongoing online discussions by posting comments about the materials covered in the course, as well as give feedback to students who have posted their pieces in the Discussion Forum.

Conditions of Certification:

Students will receive the SA Writers’ College Certificate upon successful completion of the course, provided they meet the following conditions:

Venues
Date: 02 March 2010
Location: Online, Countrywide
Cost: R3995.00
More info: Online Correspondence Course

Date: 23 March 2010
Location: Online, Countrywide
Cost: R3995.00
More info: Online Correspondence Course

Date: 30 March 2010
Location: Online, Countrywide
Cost: R3995.00
More info: Online Correspondence Course

Date: 06 April 2010
Location: Online, Countrywide
Cost: R3995.00
More info: Online Correspondence Course

Date: 20 April 2010
Location: Online, Countrywide
Cost: R3995.00
More info: Online Correspondence Course

Date: 27 April 2010
Location: Online, Countrywide
Cost: R3995.00
More info: Online Correspondence Course

Contact: Koos Turenhout
Company name: SA Writers’ College
Email address admin@sawriterscollege.co.za

Source: www.bizcommunity.com

SEO Basic writing skills, Facebook Advertising campaign, short writing assignments, web press releases

4 Tips to ensure your optimization edits sail through the PR department and impact your SEO program:

1. Maintain the PR Goal: Write for the audience first

Whether the target audience includes journalists or prospects, make sure your SEO changes dont change the objective of the release.

If the copy doesnt compel the audience to action, the SEO benefits will have less impact to the organization over all.

2. Identify relevant (and popular) keyword phrases in the DRAFT phase

One of the best ways to make sure you can optimize a release is to talk to the PR department first and make sure your objectives are in alignment.

Start the optimization process while the release is still in DRAFT mode and be willing to compromise. Do this by leveraging keyword phrases the PR team already has in mind.

For example, if the release rolls up to a search engine marketing campaign, dont go in and optimize the release for search engine optimization.

3. Optimize whats important, dont fret over what isnt

When optimizing, strive to place keyword phrases in the most important places including:

Headline

Subhead

First and Second paragraphs (hyperlink the keywords)

Boilerplate (hyperlink the keywords)

If you over optimize, a PR person will catch this straight away. Connect the dots between the keyword phrase in the headline and the keyword hyperlink in the first paragraph.

If thats all you get in the final release, its a start. A keyword phrase in the 5th paragraph is not a battle worth fighting.

4. Work together to stretch the newswire dollar

Help your PR department get the most bang for its buck from the newswire by leveraging additional features the wire may offer.

Some features, such as those below, can stretch the newswire dollar by impacting PR and SEO efforts.

RSS feeds

Keyword tagging

Trackbacks

Attachments (word docs, images, videos)

Features like RSS feeds can help PR initiatives by expanding the reach of the content, specifically to journalists who continue to increase their use of RSS feeds to monitor specific topics.

Companies that leverage these 4 tips will help align public relations and search engine optimization for improved search visibility of news and the company as a whole. If PR and marketing work together as a team, both lead generation and media coverage objectives can improve significantly.

Source: www.bignews.biz

SEO keyword phrases, PR department, PR person, Search Engine Optimization

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With the merchant having affiliate marketing business owner market his products and services, he will save himself time, effort, and money in looking for markets as well as customers. The affiliate marketing business owner will benefit from each customer that clinks on the link in his website and who actually purchases a product from the merchant.

If you have wanted to join the growing legion of Affiliate Marketing business owners and have an unlimited potential for income, simply follow these 3 steps to start an effective online affiliate marketing program.

1. Discover something that interests you or you feel very passionate about. Then, focus on a specific area you know a lot about, as this will help you bring out your best and give your visitors who are possible buyers a demonstration of your expert in this field. This way, youll gain their trust and encourage them to buy the products that you endorse.

This is the easiest step for earning extra money online from home. You can look around yourself & follow the passionate to start your own home based affiliate business.

2. Research for markets, merchants and products or services that are related to your interest then create a web site with top level domain names and very reliable hosting. When you choose the products for your web site, you need to consider the commission structure and the conversion rate.

There are many different affiliate marketing networks and affiliate marketing solution providers where you can obtain the information on most profitable products and which merchants pay the best.

This step will consume a lot of your time to start earning money from your home based affiliate business. My recommendation is to take your time to do your research carefully for markets, merchants and products or services. You dont need to hurry in this step! Take your time and be sure you choose the right one.

3. Now, you are ready to promote. Youve chosen everything you need and even created your very own website. Youll need to be creative, flexible, and willing to embrace new ideas. By this stage, youll be well on your way to making more money than you ever imagined and enjoying every minute of it.

Conclusion, those 3 easy action steps are very simple for anyone who wants to earn extra money from home through internet affiliate marketing. However, getting started is not difficult, but the difficult part is to grow your home based affiliate business and earn more money online.

Learn Affiliate Marketing to discover top inside tips, techniques and secrets of how to earn extra money online through your online home based business. Youll learn a lot of ways to make extra money online. Also, youll save your time & money for your online home based business! Youll discover great tips on internet affiliate marketing for your highly successful. Also, youll save your time & money for your trial & error.

Download free affiliate marketing guide ebook at: http://www.zMillionDollars.com/free-report. Youll learn how to build highly profitable internet affiliate marketing business. Also, youll discover top inside secrets of how to make big extra money through your home based affiliate business!

Source: wwwcommissionblueprint2.com

SEO affiliate marketing business, home based affiliate, internet affiliate marketing, online affiliate marketing