New Report: Fortune 500 Companies Suck At Seo & Keyword Buying Too
Domainers traditionally complain about the lack of interest and knowledge of Fortune 500 companies in domain names.
According to a new report released today, The Conductor Research Q4/2009 Fortune 500 Report Fortune 500 companies also fail at search engine optimization, many still dont link paid-search keywords to SEO campaigns, although they collectively spend about $3.4 million a day on 97,559 keywords.
The report found that only 25% of those 97,559 keywords the Fortune 500 buy everyday rank in the top 50 natural search results on search engines such as Google, Microsoft Bing or Yahoo.
The Research report also found that only 2% of the domains surveyed show a significant number of terms in the top results.
Many companies still have not adopted a culture that identifies what it takes to build and support a natural search campaign and, 53% have no natural search visibility for their most advertised keywords.
More than half of Fortune 500 companies had almost no search engine visibility, with their targeted keywords not ranking in the top 100 search results
For full details checkout the report.
Source: www.thedomains.com