Tourism Bc 2010 Online Olympics Activities: #8 Grow Our Consumer Database
We want to mitigate the risk that when the games are over, well be out of sight, out of mind. All activities are geared towards making sure the impression we make is a big one and over the last few days Ive shared our strategies to maximize the destination awareness and get people to start thinking about a possible visit by visiting our consumer websites.
Part of our post-games strategy is to be pro-active when the games are over and were putting a lot of energy into growing our consumer database. That way, we dont have to rely on people remembering BC is great, but we can pro-actively tap them on the shoulder and remind them. Our database marketing program has evolved into sophisticated event based communication, customized to individual consumer profiles. The more consumers we can add to the database, the betterguaranteefor success.
The chart above show our model for our typical approach to driving website visitation and data capture (growing our consumer database).
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Source: www.tipsfromthetlist.com