What Is White And Black Hat Seo
February 26th, 2010
I have to agree with you from a publicity standpoint here, but that doesn’t translate to the use of black-hat techniques in SEO. When you’re called out by Google or Yahoo! or any search engine for spamming, you get no press, no traffic, nothing.
In my opinion, the risks of these types of techniques simply aren’t worth the small, short-term payoff. You can’t build a business, a website or even a consistent paycheck in the long-run with these types of tactics. That’s not to say there aren’t effective ways of using black-hat techniques to rank well, but the serious question you need to be asking is – am I building long-term value. If you aren’t, then what’s the point?
Source: seoforums.org