Is WordPress Good For Seo?
We get asked a lot about WordPress suitability for search engine rankings. WordPress reputation and having a sound foundation for SEO has certainly seeped into the publics mind. For the most part, the reputation is deserved. This site, TastyPlacement.com runs on WordPress, and ranks very well for our intended keywords.
There are a few drawbacks with WordPress, but like most things SEO, its really about the cumulative effect of everything. Overall, wed grade WordPress an A- on its suitability and power for SEO purposes. But its so good at so many things, that it presents a compelling story overall.
Now, well dig into the nuts and bolts.
WordPress SEO Benefit: Google Just Likes It
I have seen it time and time again: WordPress sites rank very well in Google search results pages, even in competitive markets. I can only conclude that Google favors the platform over others. I never thought that WordPress was much use to hard-core spammers, so its possible that WordPress sites enjoy a trust factor in Googles eyes.
WordPress SEO Benefit: Speed of Content Creation
WordPress is built to run: it is designed for the speedy and continual publishing of content. Since I have converted nearly all my sites and most of my clients sites to WordPress, our speed to publishing has increased. On a static html site, the creation of content would generally involve either hard-coding the article, or using a WYSIWYG interface, then adjusting menussometimes on multiple pages. With WP, sites grow big and grow fast. All that content brings breadth to your keyword families quickly, and your large site can quickly become bait for inbound links from other websites.
WordPress SEO Benefit: Crawlability
Websites must be crawlable by search engines in order to be indexed properly and appear in search rankings. WordPress internal logic and link structure is simple and shared universally among millions of websitesso WP is familiar ground for search engines. This familiarity means that Googles spiders can find what they are looking for, and index and rank the content with confidence.
SEO Benefit: Plug-Ins and Support
Because the WordPress community is so large (enormous, really), the variety and number of plug-ins for SEO support has grown tremendously (Plug-ins are small software modules that website owners can optionally install in addition to the default WP installation). The All in One SEO Plug-In, or the Platinum SEO Pack are both quick and easy one stop plug-ins that accomplishe a basic, but sound set of SEO goals such as manual Title Tags and Meta Descriptions. These plug-ins extend WordPress functionality to rival the control and customization you would achieve under a static site.
SEO Benefit: New Content Bump
Another great feature of WordPress, which is also shared by other blogging platforms is the new content bump. A new post (generally not a page thoughWP divides its content into two classes of webpages: posts and pages) will receive an initial lift in rankings during its first few days after publishing. This is logical: blog posts are intended to be topical and current, like a news itemGoogle treats this fresh content as noteworthy and rewards it with a bump in initial rankings. Ranking position will generally settle down after a few days.
SEO Benefit: Pings, Comments and Trackbacks
Pings, Comments and Trackbacks are interactive features built into WPthese supplemental tools let other blogs and individuals interact with a WordPress site: this brings inbound links and traffic (in the case of pings and trackbacks), and free content and visitors (in the form of comments to blog posts).
SEO Drawback: Poorly Designed Themes
But its not all rosy: I see a lot of poorly designed themes that undercut WordPress SEO power. Heres an example I often see: a theme/template will be designed with the blogs title bearing a Heading 1 (h1) tagthats not the way to go. The h1 tag should speak to the subject/topic of each page or postto repeat an h1 tag mindlessly throughout hundred of pages on a blog is a waste of a valuable SEO tool.
The fix? Code the Blog Title in a plain old CSS classand utilize the powerful h1 tag for the on-page title for each post or page.
SEO Drawback: Rigidity in Menu Presentation
The biggest hang-up that WP forces upon us is perhaps the way menus are presented. The Page/Post methodology described above generally means that posts and pages are kept separate in menus. Thats not an insurmountable problem, but excluding individual pages from particular menu locations (like a top bar menu, where space is limited) can require coding the WP templates core .php files, or inserting page IDs in Widget boxes ad nauseum. Now, to get advanced: If you want to nofollow certain page links, say to a contact page or a privacy policy page (in a static site, this task is a breeze) you can either forget it, or go hunting for a plug-in.
When it comes to menu presentation in WordPress, I have learned the wisdom to recognize that which I cannot change. I have adapted, and I got over it. Its a small price to pay for all this power.
Source: www.tastyplacement.com