Frequent Design Mistakes In Seo
Lack of content on the homepage. There are some very big companies who believe that they can get decent search engine rankings without adding readable text to the sites homepage. This is a huge mistake. Some of these companies will point out that Google has sparse homepage content, at which point we usually indicate that Google isnt ranked in the top 10 for search engine.
Site Designed Entirely in Flash. Adobe has made a lot of great strides in making its files readable, and should be commended for it. However, many of the designs we have seen fail to take SEO into account, so text in Flash files gets embedded into images, which arent read by the search engines. In many cases, the search engine sees a big blank spot when Flash is presented, so it cant judge how relevant a site is.
No hierarchy. For very large sites, the lack of a clear hierarchy presents a problem. The distribution of pages on a website should look like an organizational chart for a major corporation. The homepage would be the CEO, the category pages would be the directors, and so on. A lot of sites present a very wide and shallow profile, so the search engine cant distinguish between an important category page and an ancillary product page. Hierarchies can be created using breadcrumbs, good directory structures, and HTML sitemaps, and are always recommended for sites with hundreds or thousands of pages. A Bad URL Structure can also keep pages from getting found which makes your pyramid look a lot smaller in the search world.
Same Title on Every Page. Many enterprise level corporations are obsessed with branding, and want to be sure the same message appears on every title. A search engine cant figure out the topic of each page if all the titles are the same, and the information at the left of the title is the most important. If your company name (xyz.com) starts every page title, you are robbing your site of a higher natural search engine position.
Set It And Forget It Mentality. Part of keeping a site relevant involves making sure the site is updated frequently in order to stay fresh and account for search engine algorithm changes. In the corporate world, inertia can set in, so outdated information may be left on the site for years, and changes to the website may happen infrequently or as part of an initiative where all the pages are updated at the same time. After awhile, search engines visit less frequently, and competitors who keep fresh websites get priority in the search engine rankings.
Source: www.searchnewz.com
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