Dwf Blog Archive Seo: Google Introduces Rich Snippets
Google tries to present users with the most useful and informative search results. The more information a search result snippet can provide, the easier it is for users to decide whether that page is relevant to their search. With rich snippets, webmasters with sites containing structured contentfor example, review sites or business listingscan label their content to make it clear that each labeled piece of text represents a certain type of data: for example, a restaurant name, an address, or a rating. This information doesnt affect the appearance of your content on your own pages, but it does help Google better understand and present information from your page.
The improved listing is called a rich snippet, and these can appear on search results pages or on Place Pages in Google Maps. The image below displays a rating and price rangevery useful to anyone searching for information about a restaurant.
Source: www.digitalweddingforum.com