Search Engine Optimization Secrets From An Search Engine Optimisation Insider At Scott Porad
Often I am asked about search engine optimization (SEO), so Ive asked Joel Gross, a search engine optimization expert based in Los Angeles, to write a guest post that goes beyond the basics of SEO.
As an search engine optimization expert working in the industry for four years now, I have come across quite a few tidbits that only professional SEOs are privy to. The blog post you are about to read will share some of the strategies and tactics that I have found many web designers, businesspeople and even some marketing people dont know about or overlook.
Clickthrough & Bounce Rates
Links and copy might be the two most important factors in where your website ranks in Google search results, but clickthrough & bounce rates are quickly becoming the third most important factor. If users dont click on your page in the search results or if they go to your page then quickly bounce out, that is a clear signal to search engines that your page is not meeting the users query. Google makes 99.9% of its revenue from its advertising system that uses Quality Score * Max CPC to determine where to rank ads (the Sponsored Listings area of search results). Quality Scores chief component is clickthrough rate. Clickthrough rate is very important for both advertising on Google and for ranking well in organic search. Monitor your clickthrough & bounce rates closely and do what it takes to help increase each one.
Calling for Links
Many people think they can reach out and get links from people with bulk emails or personalized emails requesting partnerships. I have discovered that the best use of time though for getting great links from authority websites and your competitors is by picking up the phone and calling them. Response rates on emails about links are very low since people have been spammed to death. I have followed this strategy on my LA math tutoring website and have had really great response rates. 40% of people I get ahold of on the phone agree to put a link to my site on theirs and about half of those actually follow through. Compare that to emailing for links 2-3% response rate with maybe one in ten of those people actually putting your link on their site. Calling and making a personal connection is far more successful than sending bulk email to get ignored. Strategies for a successful call:
Talk about building a partnership instead of just asking for the link right away
Tell them how linking to your site will benefit their customers/readers
Offer a link in return from another website (to avoid reciprocal links)
Use WordPress
WordPress is not only free to use, easy to develop on and supported by a large community of developers, but it has had the input of tons of SEO experts and web designers and is the best optimized CMS package out of the box. It is also easily customizable and you can find tons of cheap developers to build on it. You are also able to safely allow people with no web experience to create & add new pages with impunity by giving them an author/contributor role. I used WordPress + a few plugins to build my online marketing blog into a powerhouse with 80,000+ unique visitors each month. Even highly professional non-blog websites such as the Beverly Hills cosmetic surgery site and the guide to Los Angeles site use it.
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