What Is Search Engine Optimization(search Engine Optimisation)? | Orlando Internet Design
What is search engine optimization(SEO)?
March 19 2010
The video below is a good starter video to help you understand the basics of SEO.
The basics of search engine optimization, or SEO for short, is creating content and optimizing it on your site, including layout and graphics, to give you the edge when visitors are looking for topics your site covers. Creating a solid SEO foundation is one of the most important factors to gaining organic traffic, however its often one of the most overlooked aspects when creating both a website and the content that fills in.
Regardless of what your site is about, promoting, trying to sell or just the message its trying to convey, the core of your content must be written with proper grammar and in a readable, digestible way. Additionally, specific groups of words that make up sentence structure are equally important, as thats how potential visitors can find your site; rarely does a searcher look for only one word on a search.
Robots, or as they are more commonly known, bots, are what search engines deploy to crawl websites and help index your contents and place importance on them. By misspelling words or writing in a way that is hard to digest for the reader, these advanced bots can prevent your site from gaining the traffic it needs to survive and thrive.