New Invodo Video Player Improves Website Positioning And Conversion Rates For Online Retailers
Design Focuses on the Next Generation of eCommerce Video
AUSTIN, Texas–(BUSINESS WIRE)–Invodo, the only full-service eCommerce video partner for online
retailers, today announced the first in a series of enhancements to the
Invodo InPlayer video player. The new player will allow retailers more
customization, faster page loads and increased benefit from SEO.
Our focus with this new version was on three main priorities for online
retailers using video speed, customization and flexibility for the
future
As online retailers seek to leverage the proven sales benefit of product
video, choosing a technology that will not weigh down the page is
essential. Google recently
confirmed that page load times will have an impact on search engine
rankings moving forward. Invodos InPlayer comes in at a lightweight
40k, which is 33-80 percent smaller than the average size of alternative
solutions.
Our focus with this new version was on three main priorities for online
retailers using video speed, customization and flexibility for the
future, said Craig Wax, Invodo CEO. The standards based model means we
have the capability to move and evolve with the demands of the market as
HTML5 and other technologies come into play. Competitors keep building
separate display engines, requiring continuous rebuilds and multiple
code bases as the industry and technology progress. Weve built in the
ability to be agile.
The Invodo development team chose to use minimal Flash, incorporating a
standards-based infrastructure using HTML, CSS and JavaScript to allow
for extensive and rapid customization. This flexibility will also
contribute to future player capabilities, including the ability display
content of any type, such as 360 views and photos. Retailers will
showcase products with ease in whatever format best represents the
features to the consumer.
The InPlayer seamlessly integrates with all the elements of Invodos
full-service eCommerce video solution, including the platform and video
syndication network. Retailers that work with Invodo will get all the
technology and services necessary to create and implement high-quality
video at scale and rapidly realize the benefits of increased conversion
rates and decreased product returns.
About Invodo
Invodo helps online retailers sell more through the power of video. A
full-service eCommerce video solution, Invodo creates high-quality
product video at scale and develops retail-focused technology to
influence consumers where it matters most. Invodo videos increase sales
conversion rates, reduce returns and drive site traffic for customers,
including Internet 500 retailers and major brands.