Tips On How To Do A Swot Evaluation On Your Web Site | Guaranteed Website Positioning
Doing a website audit is like doing a SWOT Analysis for your own website. A SWOT analysis looks at the strengths, weaknesses, opportunities and threats of a particular project or person.
When you start your website audit you look at the strenghts, weaknesses, opportunities and threats of your particular website. You can then ask
how can we exploit each strength?
how can we protect ourselves from each weakness?
how can we use this opportunity?
how can we defend against or avoid each threat?
Once you know what to examine, its actually pretty easy to do your own website audit. You can look at the aspects that are visible for your visitor, such as your design, and technical capability, and other aspects that are only visible to you, like your websites marketing and conversion capabilities, the usability, how easily you can rank in the search engines, how easily you can update content, etc.
If you can do your own website audit, youll be able to improve your website dramatically and save loads of cash you would have otherwise paid to a web designer or ad agency.
If this sounds a little bit complicated for you, you can also decide to use a well-established website optimization software, such as IB Promoter to do your own website audit for you.
The software will check the performance of your website according to different criteria that have been set by the programmer when the software was developed. For example, how new your content is and your websites SEO capability. The disadvantage is that you wont be able to do a thorough SWOT analysis. The upside is that youll save energy and time, plus you can benefit from the expertise of the software developer.
The audit will be done in minutes and give you a great step-by-step program to improve your website. In many cases, the report will be sent to you in an unbranded version that allows you to add your own branding and logo, in case you want to use it for client or consulting work.