Greatest Rank Recommends Running A Blog Typically To Improve Internet Visibility
SAN DIEGO April 27, 2010 Fast-growing, Internet marketing and SEO firm, Best Rank, Inc. (http://www.bestrank.com), recommends that companies should blog consistently and often to enhance their online exposure, position themselves as a leader, and become more personal with customers. In a business world where it is becoming increasingly difficult to juggle tasks, it’s important to understand the full benefits of blogging and why companies should be blogging more. Best Rank provides five reasons how companies can benefit from writing more blog posts.
1. Increased Blogging Attracts Search Engines
Search engines want to serve up websites that are constantly updated with fresh, relevant content. Blogging regularly will show the engines that these websites are a good resource for new content in a particular niche. As sites gain recognition for increased blogging activity, they are continually recognized as a legit source of useful information. The engines will be more likely to display these sites in search results for relevant queries.
2. Blogging is an Easy Way to Increase the Size of Your Site
Each time a blog is posted, a new web page is added to the website. Adding pages allows for more pages to be indexed by search engines. These additions equate to putting more “tickets” in the search lottery. More tickets mean more opportunities to rank for a larger number of search queries.
3. Blogging Provides a Way to Directly Communicate with Your Target Audience
Unlike the static content on site, blogging is a much more interactive medium for reaching potential customers. Blogs provide an interactive platform for readers to ask questions, raise concerns, or share ideas via comments. Blog authors, as well as other readers, can respond to these comments, creating constructive dialogue with the target audience.
Not only is this a great way to build customer loyalty by presenting yourself as a real person who is accessible and willing to interact with customers, says Zac Heisey, Senior Account Manager for Best Rank, but it is also another way help bring in new business through word-of-mouth advertising that might come as result of positive reader comments, discussions, and other interaction.
4. Blogging Adds a More “Personal” Feel to Business and Ecommerce Sites
For businesses that do most (or all) of their selling online, it can be difficult for customers to feel a connection with the company. There is no real customer service that goes on during an online purchase, which can ultimately hinder return business numbers. Blogging fills the gap that not having a brick and mortar location may create. By demonstrating to visitors that there is in fact a real person behind the products, it can help alleviate any concerns they may have.
5. Blogging Allows Companies to Demonstrate Expertise
Blogging is an excellent way to show visitors that a company is an expert in its field. Whether the company writes about the latest industry news, addresses a pressing issue, or touches on upcoming products, it can use its blog to show prospects it really knows what its talking about. More importantly, demonstrating industry knowledge can really come in handy when dealing with comparison shoppers, who most likely will have visited several competitor sites.
If you are able to position yourself as a better source of knowledge either because your competitors didn’t write well or better yet, don’t have a blog at all, explains Heisey, you will have more credibility and a much better shot at landing business than your competition.
Obviously, there are numerous benefits to blogging, states Best Rank CEO, Matt Walker. But posting blogs more often can have incredibly positive results for companies looking to expand their brand and complement their traditional marketing efforts. We hope these five benefits will help show organizations how they can gain business by increasing their blog posts.
About Best Rank, Inc.
Founded in 2007, Best Rank, Inc. is a San Diego-based Search Engine Optimization & Marketing firm with offices also in New York City. Best Rank provides cost effective solutions and measurable results, specializing in SEO/SEM management services, strategic website design, and Internet consulting. The company also offers enterprise level site search as part of its comprehensive suite of online marketing solutions. Some of Best Ranks clients include Pat and Oscars, Jeromes Furniture, ACE Parking, San Diego News Network (SDNN), Coles Fine Flooring, and others. For more information, visit www.bestrank.com.
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