Search Engine Optimization th nw buzz phrase n th internet. Th nw means fr companies t win over thr competition n draw more consumers t rh thr products.
Search Engine Optimization th process b whh companies t thr website t rank higher n search engine pages. Th higher thr ranking, th more k people w click n thr link n rh something.
Lk many thr things, Search Engine Optimization n b used n a way n a b way. Th way referred t white hat SEO n th b way referred t black hat SEO.
If a company practices black hat SEO, th w t penalized fr t. Search engine spiders n t th ffrn n th w report t.
A company wh practices black hat SEO w stuff r spam Meta tags. Th nt really anything t improve r rankings n t w n t mrk a black hat practitioner.
Stuffing r spamming Meta tags used t b used n early days f th internet t improve rankings, bt t now a unapproved method tht nothing. Th whn a company lists a whole bunch f key words r phrases n th Meta tag.
A white hat company w h a simple two sentence description f th page. Th r legal Meta tags tht w nt t penalized fr black hat SEO.
A black hat SEO company w m th f hidden content. Thr r many ways t h content n none f thm r considered t b white hat SEO practices.
A few example f hidden content m include white text n a background r using a whole bunch f key words n comments f th HTML. White hat SEO companies n th thr hand w mk f quality content.
Quality content centered n strong, related keywords n keyword phrases. Th search engine w thn pick up th keywords without penalizing r fr black hat SEO.
Links r another mrtnt rt f SEO. Black hat practitioners w wht called Link Farming.
Link farming whn exchange links wth thr websites n order t boost r rank. Search engines examine th number f links coming nt r site b t supposed t b n indicator f hw r r site .
Through link farming, r trying t trick th search engine nt thinking r website more r thn t . Hwr, th w pick up n th.
White SEO specialists n th thr hand w practice wht called inbound linking. Th simply encouraging others t link t r site through quality content. Th number f inbound links r a quality indication f hw r r company .
Inbound links r encouraged through quality blogs, websites, n thr services. Th r really wht th search engines want t see.
Black hat specialists m rt Doorway pages. Th pages r known bridge pages, entry pages, gateway pages, jump pages, n portal pages.
Th pages r designed wth th sole intent t spam th search engines wth rtn phrases. Th pages r pages tht contain n keyword phrases tht link t th main page.
People thn search a phrase, find th door page, n r taken t th main page. Mt search engines recognize th pages fr wht th r n penalize anyone wh dares t thm.
White hat specialists w instead include th key words n phrases nt SEO-friendly headings. Th keywords r thn legally used n repeated n such a way tht th search engines pick up th keywords, bt th practitioners r nt penalized fr t.
If r site h become penalized b Google r another search engine w need t discover wht h done wrn. Thr r several things tht m indicate tht h bn penalized b Google.
Th first experiencing a sudden Google referral traffic drop. If th suspect r practicing black hat SEO, th w drop n thr rankings.
Y n check th b searching fr r domain b name. If r domain nt number one whn search, t k tht h bn penalized.
Aftr h fixed wht h done wrn m want t m research t find out wht n t rectify r standing n Google, n thr search engines rankings. White hat SEO fnt th best way t .
Abt th Author:
Tommy Greene h worked n 1997 n internet marketing n h written hundreds f articles n internet marketing n search engine optimization fr small business.H h bn a guest lecturer fr th past 9 years.
Contact Info:
Tommy Greene
TommyGreene09@gmail.com
http://www.leadgenix.com
Filed under Computer/Internet News Tagged with
SEO
black hat seo, Hat SEO, search engine, white hat seo