Voucher Codes Scoops Prime Gongs At Affiliate Marketing Awards
The company, which already has over a million members and 25,000 more joining each week, is now an established online brand in its own right and is seen as a key part of the marketing plan for a range of household brands looking to drive incremental sales through the hugely-popular consumer-focused site.
The a4uAwards judges praised its enviable platform and smart, transparent approach to working with its partners, naming it Best Retail Publisher of the Year, Best Travel & Leisure Publisher of the Year and the affiliates4u Community Choice Publisher of the Year, whilst its free gym pass activity also secured it Best Lead Generation Campaign of the Year.
Matthew Wood, founder of affiliates4u and organiser of the annual prestigious a4uAwards, said: VoucherCodes.co.uk is now very much seen as a must-visit destination site for savvy online shoppers and at the same time, it has established itself as a key marketing partner with top Advertisers.
As a respected and sustainable business model, as well as an innovative brand in its own right, VoucherCodes.co.uk has really set the bar for sites of this kind and Im sure it will also provide inspiration for further growth in the market.
Leading UK Affiliate Network, Affiliate Window, also scooped three gongs at this years ceremony, once more cementing its place as the affiliates4u.com Community Choice Network of the Year plus Account Manager of the Year, whilst its innovative work with Sainsburys also saw it walk away with Best New Entrant in Affiliate Marketing.
Elsewhere, Existem Affiliate Management scooped Best Agency in Affiliate Marketing for the fourth year running, despite the Award being broadened to encompass all Full Service, Digital and Affiliate Management Agencies, whilst search marketing specialist Artemis8 won Best Paid Search Partnership for its work with the UKs largest hotel chain, Premier Inn.
Innovation within the entire sector also got the spotlight this year, with DC Storms Storm for Affiliates technology platform being named Best 3rd Party Application; eBay Partner Networks introduction of its Quality Click Pricing model winning it Top Advertiser Innovation Award; Affiliate Network AffiliateFutures White Label Travel Products solution gaining it Top Network Innovation Award; whilst Top10.coms StreetStats tool won Top Publisher Innovation Award for the broadband comparison site.
The full 2010 winners line-up is:
Best 3rd Party Application
Winner: Storm for Affiliates from DC Storm
Highly Commended: Quidco for Instore Cashback
Best Advertiser Incentive
Winner: Red Letter Days
Highly Commended: Maximuscle
Best Agency in Affiliate Marketing
Winner: Existem Affiliate Management
Highly Commended: R.O. Eye
Best Lead Generation Campaign
Winner: VoucherCodes.co.uk
Highly Commended: Azam Marketing for Advent
Best New Entrant in Affiliate Marketing
Winner: Affiliate Window for Sainsburys
Highly Commended: FusePump
Best Paid Search Partnership
Winner: Artemis8 with Premier Inn
Highly Commended: Perfect Storm and Seatwave
Best Use of Affiliate Marketing as Part of a Wider Marketing Campaign
Winner: SKY
Highly Commended: LoveFilm
Innovation Award (Advertiser)
Winner: eBay Partner Network
Highly Commended: Red Letter Days
Innovation Award (Network)
Winner: AffiliateFuture for White Label Travel Products
Highly Commended: Affiliate Window for Strengthening Relationships
Innovation Award (Publisher)
Winner: top10.co.uk
Highly Commended: UK Web Media for Recombu
Finance Vertical (Publisher)
Winner: Quidco for NatWest Home Insurance
Highly Commended: Media Ingenuity
Finance Vertical (Advertiser)
Winner: CreditExpert from Experian
Highly Commended: Lloyds TSB Airmiles Suo Credit Card Account
Technology & Telecoms (Publisher)
Winner: top10.co.uk
Highly Commended: UK Web Media for Recombu
Technology & Telecoms (Advertiser)
Winner: Vodafone
Highly Commended: BLM Quantum for T-Mobile
Casino & Gaming (Publisher)
Outright Winner: Loquax
Casino & Gaming (Advertiser)
Winner: Locker Room for Bodog
Highly Commended: Paddy Partners for Paddy Power
Retail (Publisher)
Winner: VoucherCodes.co.uk
Highly Commended: Quidco
Retail (Advertiser)
Winner: Firebox.com
Highly Commended: Argos
Travel & Leisure (Publisher)
Winner: VoucherCodes.co.uk for hotels.com
Highly Commended: Quidco for Expedia & hotels.com
Travel & Leisure (Advertiser)
Winner: BLM Quantum for Haven Holidays
Highly Commended: Commission Junction for Lastminute.com
The a4uAwardsalso include a collection of awards which are driven by and voted for purely by the affiliates4u.com online hub for the Affiliate & Performance Marketing community:
Publishers Choice of Affiliate Network
Winner: Affiliate Window
Highly Commended: affilinet and AffiliateFuture
Community Choice Pulbisher of the Year Award
Winner: eConversions/VoucherCodes.co.uk
Highly Commended: Quidco
Publishers Choice of Account Manager at a Network
Winner: Julie Wood (Affiliate Window)
Highly Commended: Helen Collins (affilinet) and James Little (AffiliateFuture)
Publishers Choice of Affiliate Manager Inhouse or at an Agency
Winner: Naomi Brown (Firebox)
Highly Commended: Joshna Patel (Red Letter Days)
Affiliate Marketing Blog of 2010
Winner: Jason Dale (www.onelittleduck.co.uk )
Highly Commended: Kirsty McCubbin (www.affiliatestuff.co.uk)
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