5 Ways Google Tv May Change The Marketing Efforts Of A Small Enterprise
Once again, Google has grabbed the worlds attention, this time with the announcement of Google TV at its I/O developers conference. A platform that integrates the web and cable TV, the product will be available to consumers in the fall of 2010, and open to developers sometime in 2011. There are still a lot of questions that need to be answered, but we already see five big ways Google TV could potentially impact how small businesses conduct their marketing.
1. Shift Focus to Video
It was recently announced that YouTube is the recipient of over two billion views per day. This speaks to the power of video and how the medium has become increasingly important, so much that marketers can no longer afford to ignore it. Video is a medium that will obviously be featured prominently on Google TV. And if even a small business decides that the platform is of no value to them, just knowing this will likely raise their interest in some form of video marketing.
2. Increase Adoption of Android Apps
Google TV runs on Android, Googles operating system that powers many of the latest smart-phones. These applications will be available to help users optimize the television and web experience. If this product makes a big splash with the consumer marketer, having an Android app for your small business will become extremely important. Brands are already jumping on the bandwagon to engage the mobile segment, and investing in your own app will provide another opportunity to tap into the Android revolution.
3. Force More Targeted Marketing
Much is still up in the air regarding Google TV, but one thing you can count on is advertising opportunities. While the potential to reach a new audience is very exciting, small businesses will need to focus on making their ads as targeted and relevant as possible. Consumers are already fed up with intrusive ads online, and will likely have even less patience when those adverts are invading their living room. As a marketer, you must learn to make the most of your data to ensure that you are delivering something that consumers truly want, all without interfering with their programming or web surfing activities .
4. Site Optimization for TV
With Google TV, Google has created a platform that not only functions like a traditional television set, but the browser consumers use to surf the web. This means that users can access websites just as they would on their desktop or laptop PC. That is good news if you have a website for your small business, but take note that rendering could be a problem. There is a great chance that your site will look crappy, so Google is stressing that marketers who want to tap into this new audience optimize their sites for Google TV.
5. More Emphasis on SEO
Google is by far the leading search engine in the game. The launch of Google TV will undoubtedly increase its stranglehold on the market. With instant access right from their remote, people will naturally turn to it find what they need. As Google becomes more of a force in the search market, small businesses that have yet to realize the benefits of SEO will likely wake up and finally join the party.
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