Search Engine Optimisation For A Aggressive Key Phrase – Webmaster Discussion Board
Top position? You mean the first page of the SERP? Well, if you want your site to gain top position in SERP for a highly competitive keyword such as “travel”, all you need to do is to optimize your site properly. Oops! Don’t get me wrong. We are in a very competitive environment so doing it is not that easy.
By the way, I get your point but why would specifically target a high competitive keyword like “travel” when you can target other keywords and key phrases that will suit your site better? Just a friendly reminder, we should use keyword tools as a guide or a reference, not a holy book.
There are lots of factors that search engines consider in their algo. You might wanna pay special attention to the following because in my opinion, they are the most valuable ones.
Content
Website accessibility
Site architecture
Link structure
Backlinks