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Black Hat 2010

July 31st, 2010

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The Black Hat security conference attracts the creme de la creme of the security industry. This year the organizers even offered a paid live stream for those unable to make the trip to Vegas. Called Black Hat Uplink, the service carried a $395 price tag. But as security expert Michael Coates found out, the price could be waived entirely, thanks to a combination of logic flaws and misconfigured systems which provided access to a testing login page that could be used with user credentials that were not fully “registered” (e.g. no payment received).

Coates, who oversees web security at Mozilla, wrote on his blog that he was unable to attend this year’s event and so decided to closely monitor it online. In this process I noticed the new “Black Hat Uplink” service that would allow remote individuals access to streaming Black Hat talks from two select tracks, he wrote.

I identified a series of flaws that would enable the creation of an account with only providing an email address (e.g. no name, address, phone etc) and I was never asked to enter any credit card data. Odd I thought, perhaps you enter the credit card info upon your first login. Upon completing the registration, he was faced with a slight problem: he didn’t have a registration email do direct him to the login page.

A few select Google searches and I ended up on a relatively vanilla looking login page. I have a username and a key, let’s give it a shot. To my surprise the login was accepted and I was now sitting in front of the live Black Hat video stream.

He wasted little time in contacting the event’s organizers, holding off the public disclosure until they had fixed the flaw. He also revealed that Black Hat used a third-party solution for the video feed. Can’t see them using the same vendor for the next event, though.

SEO , , ,

Banc Media Delivers Unbelievable Results For Kaplan Financial

July 31st, 2010

(PRWEB) July 31, 2010

In April 2010, Banc Media was appointed by Kaplan Financial to provide both SEO and PPC services for their website. Kaplan Financial offer accountancy and financial training across the UK, including the extremely popular AAT and ACCA courses. As well as providing training in over 27 venues throughout the UK, Kaplan offer online learning for thousands of their students.

When Banc Media took on the PPC campaign, Kaplan Financial were going through some major changes, focusing their strategy more and more on online sales, and improving the visibility of their website. In order to take on this challenge, Banc performed a comprehensive audit of the current PPC campaign, highlighting areas of improvement wherever they arose.

A plan was agreed upon by Banc Media and the client, and many changes have been implemented, producing some fantastic results. Overall, the changes implemented by Banc have increased traffic to the Kaplan Financial website by over 115%. Despite this huge rise in traffic, costs have actually decreased showing the efficiency of the strategy which has been put into place.

Some of the other results produced by Banc Medias PPC strategy include:

A 200% increase in Keyword Volume

A growth in the number of ad groups of over 600%

An increase in the negative keyword list of over 110%

A decrease in click costs of around 50%

An increase in click through rates of 246%

In the coming months, Banc Media hopes to further improve on these results, as they constantly test and refine their strategy in order to get the best out of the campaign for the client.

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SEO , , ,

Banc Media Delivers Unbelievable Results For Kaplan Financial

July 31st, 2010

(PRWEB) July 31, 2010

In April 2010, Banc Media was appointed by Kaplan Financial to provide both SEO and PPC services for their website. Kaplan Financial offer accountancy and financial training across the UK, including the extremely popular AAT and ACCA courses. As well as providing training in over 27 venues throughout the UK, Kaplan offer online learning for thousands of their students.

When Banc Media took on the PPC campaign, Kaplan Financial were going through some major changes, focusing their strategy more and more on online sales, and improving the visibility of their website. In order to take on this challenge, Banc performed a comprehensive audit of the current PPC campaign, highlighting areas of improvement wherever they arose.

A plan was agreed upon by Banc Media and the client, and many changes have been implemented, producing some fantastic results. Overall, the changes implemented by Banc have increased traffic to the Kaplan Financial website by over 115%. Despite this huge rise in traffic, costs have actually decreased showing the efficiency of the strategy which has been put into place.

Some of the other results produced by Banc Medias PPC strategy include:

A 200% increase in Keyword Volume

A growth in the number of ad groups of over 600%

An increase in the negative keyword list of over 110%

A decrease in click costs of around 50%

An increase in click through rates of 246%

In the coming months, Banc Media hopes to further improve on these results, as they constantly test and refine their strategy in order to get the best out of the campaign for the client.

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