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Archive for August, 2010

Micrositez Launches Web Optimization Weblog Providers

August 10th, 2010

Search engine optimized content and blogs are considered by experts to be one of the key elements that can help in achieving high search engine rankings. Thus people are always interested in targeting this kind of content and adding it to their website in order to heavily increase the amount of traffic that their website receives.

Online PR News 09-August-2010 People dealing with a lot of blogs or website are constantly looking for ways to improve their traffic. Search engine optimized content and blogs are considered by experts to be one of the key elements that can help in achieving high search engine rankings. Thus people are always interested in targeting this kind of content and adding it to their website in order to heavily increase the amount of traffic that their website receives.

Such products often lead people to achieving their needs in the fastest and simplest ways possible that do not cost a fortune either. Thats why choosing such a service is imperative as the keywords that people will want to target in their blog will be registered among search engines that will signal that ones website is frequently kept updated and thus indexing spiders will be sent to crawl on it more and more. Having the content indexed numerous times using the desired keywords is something that everyone owning a blog or website wishes.

This is how SEO Blog works and the more a website is crawled up by search engine spiders, the more chances are that high ranking in search engines from prospective visitors to the website will be achieved. One way links are also an integral part of this whole operation and they also provide a great deal of help in ranking high in the search engines.

Blogs though are a little different and they have a pinging system integrated which will automatically notify RSS services and search engines that the content of a given site has been subject to change.

There are also other solutions that include automated blogging software which can provide a great deal of satisfaction.

Micrositez SEO Blog is a company that deals with providing people with services that incorporate a long range of benefits to making ones business more profitable and helping people attain the success and notoriety they need in order to reach the top ranking spots. People that are interested will be able to contact the company either through its website or through the phone numbers that are Skype ready and ask for further information.

Contact Info:

Company: Micrositez Ltd

Registered Address:

Micrositez Ltd, The Hub,

Pacific Quay,

Digital Media Quarter,

Glasgow,

G51 1EA.

Tel: +44 (0)141 419 9952

E-mail: enquiries@micrositez.co.uk

Contact Person: Karen Crone

Designation: Sales Manager

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10 Issues You Need To Know This Morning

August 10th, 2010

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10+ Search Engine Optimization Bots & What You Must Know

August 10th, 2010

A great bot army has descended on the Internet.

Tirelessly performing the bidding of its masters, this ravenous horde is invading our websites, taking our content, clicking on our ads and becoming our friends. Most of the time we dont even know they are there, but they are and at one point or another you need to come to terms with bots.

A bot is an automated software application which typically performs tasks over the Internet. There is virtually an unlimited number of bots performing a dizzying array of tasks. In the world of online marketing, we see bots used to crawl websites, scrape content, check search rankings, automate social media and much more.

In some cases bots are good things offering automation which enables huge advances in access to information (think search engine bots). In other cases bots can be evil by stealing content, breaking websites and costing business owners a ton of money.

To be fair to our fellow netizens, the bots, I want to explore the good and bad side to bot usage. I do not endorse the use of any of the bots listed below and I strongly recommend that if you wish you use any bot that you confirm you are not violating your target websites terms of service, acceptable use policy or any applicable laws. It is always best to have permission before using any bot on a website other than your own.

Twitter Bots

Automatically follow, un-follow, retweet, gather IDs and more.
The Good: Build a following fast and automatically generate content for your tweets (or retweets).
The Bad: If your followers realize theyve followed a bot youre not likely to make many friends. Excessive bot usage can get you banned from Twitter.
Examples: tweet adder, InjekTwit

Website Scrapers
Identify and download specific strings of text or images from a website.
The Good: Save marketing admins countless hours of copy and paste work by scraping website content yourself.
The Bad: Scraping is normally associated with taking other peoples content to use as your own or scraping a website without permission or in violation of the websites TOS or AUP.
Examples: Website Content Extractor, Fetch.com, Automation Anywhere, Mozenda

Website Crawlers / Scrapers Search Engines (indexing software)

Bots sent by search engines to browse and store content from your website. This content is then used to help rank your website on said search engine.
The Good: Search engines exist, and Im guessing you get a good percentage of your traffic from search engines.
The Bad: You have to learn how this little bot works to make sure your site is accessible and easily navigated by the various bots. Think linking structure and indexability.
Examples: 80legs

Search Rank Checkers

Used to check the position of your organic and paid listings on search engines.
The Good: Learn how youre ranking across a variety of search engines, countries, languages and more. When used appropriately with an API you will not have to worry about TOS/AUP violations.
The Bad: When not used appropriately, or without an API, search rank checkers may get your IP banned or worse, your website. Be nice to search engines and try to play by the rules.
Examples: Rank Tracker, Rank Reporter, Web Position Reporter

Facebook Bots

Mass friend requests, messaging, wall posting, poking, status updates and more.
The Good: Build your friend / fan lists quickly and automatically update your status, images and more.
The Bad: Everything else. Automated mass friend requesting is a good way to get your account banned and automated pokes just sounds painful.
Example: Facebook Blaster Pro

Comment Spam Bots

Used to post comment spam on blogs, forums and news websites for the purpose of link building.
The Good: None.
The Bad: Your blog is taken over by comments like I really like your article. You should check out my website about Cialis www.cialisisawesome.com.. Also, if you get caught using a comment spam spot Matt Cutts is likely to ban you from Google and flame you on his blog. Comment spam that blog post in retort.
Examples: No examples provided.

PPC Bots

Click on your competitors ad, influence bounce rates, and generally cause havoc with Adwords accounts.
The Good: None
The Bad: Not only are people who use PPC bots defrauding advertisers, they are also at great risk of being banned by search engines. If you are using a PPC bot, slap yourself on the hand and stand in the corner for 15 minutes.
Examples: No examples provided.

Link Building Bots

Find websites and automatically email webmasters requesting back links.
The Good: Build links automatically.
The Bad: Youll end up annoying countless webmasters who may end up posting negative information about your website. Couple this with the fact that youll be a low rate spammer a hairs breadth away from being banned by most search engines and link building bots are better left alone.
Examples: No examples provided.

Bots offer a powerful way for you to automate repetitive tasks; however, think long and hard about using bots with third party websites or services. As mentioned before, check the terms of service, Acceptable Use Policy and any applicable laws. It is always best to have permission before using a bot on any website other than your own.

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