| Green Energy

| Solar Energy

The New Jersey-based solar panel installation company, Sea Bright Solar, has selected Prospect Genius, a web advertising company, to offer search engine optimization (SEO) service. Prospect Genius will offer the SEO service to help the residents of Asbury Park area to find information on solar panel installation and repair services offered by Sea Bright Solar.

The collaboration will enable Sea Bright Solar to help the residents find a solar solution more easily. The SEO service is offered on Yahoo!, Google, and Bing search engines. The service will increase Sea Bright Solars presence on the Internet, when residents search for businesses that offer solar panel installation or repair service.

The proprietor of Sea Bright Solar, Brian Kelly, stated that the company required a better way to get connected with the customers on the Internet, hence, they joined with Prospect Genius. With SEO, Sea Bright Solar can be more prominent on the Internet for services like solar hot water, solar pool heaters, and solar module installation in the Asbury Park area and the surroundings.

Toronto, ON (Vocus/PRWEB) December 06, 2010

As part of their quarterly feature release strategy, OrderDynamics delivers another important upgrade to its frontend presentation engine to help organically grow traffic to their Client’s websites. The recent upgrade extends the capabilities of their already powerful SEO metadata toolset that allow merchants to optimize Product, Category, Brand, and Manufacturer landing pages. The upgrade enables control over all dynamic pages, referred to as Faceted Navigation (sometimes called Guided Navigation) pages and Search Results pages, a major contributor to the cause of duplicate content on eCommerce websites. The OrderDynamics platform now allows point-and-click control over SEO metadata for any URL, even dynamic URLs, including Page Title, Link Title Tag, Meta Keywords, Meta Description, Vanity URL, and Link Canonical tag. OrderDynamics also offers the ability to generate metadata using formulas and a combination of phrases and source data such as product names, descriptions, etc.

“OrderDynamics is squarely focused on helping our Clients grow their business by leveraging the latest traffic building and conversation best practices,” explains Michael Benadiba, CEO of OrderDynamics. “We continue to lead in the area of on-page SEO and we are investing heavily in this area because of the significant benefit it brings to our Clients.” The latest upgrade allows merchants to quickly optimize strategic landing pages, instantly improving organic traffic from search engines and reducing pay-per-click (PPC) advertising costs through increased page quality scores.

By enabling control over the Link Canonical Tag, OrderDynamics Clients can avoid duplicate content issues, a hot topic for all online retailers especially large catalog merchants that offer multiple points of navigation like brand, category, and search. In addition, OrderDynamics has provided the ability for keyword rich Product Attributes used in Guided Navigation to be appended to the URL to further optimize pages with no merchant intervention.

OrderDynamics made the feature live in its On-Demand eCommerce Platform in August as part of their Summer 2010 release.

About OrderDynamics Corporation:

OrderDynamics Corporation is a privately owned eCommerce platform service provider for high-growth B2B and B2C businesses. The success of OrderDynamics is highly attributed to its Software-as-a-Service (SaaS) eCommerce model and Dynamic Merchandising concepts which provide superior control and help drive revenue. The OrderDynamics solution caters to multi-channel retail, manufacturing, business-to-business, and complex online retail. OrderDynamics officially launched its On-Demand eCommerce Platform in 2006 after 2 years of research and development.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prwebecommerce/seo/prweb8017661.htm

In “SEO the SERPs and Your First Impression,” I emphasized the importance of creating a great first impression for searchers in the hope of driving traffic to your site. This is achieved through a concerted effort to create relevant content for all that is visible in the SERPs.

Of equal importance is your “second impression,” or the moment a referral reaches a landing page. Within search marketing the old adage rings true that you can lead a horse to water but you can’t make them drink.

In the rat race of SEO we often become consumed with reaching top rankings and driving massive amounts of traffic. We then forget to assess the next step: helping these visitors reach our intended goal.

Step 1: Identify Your Intended Funnel for Visitors Entering Your Site

Before you delve into what your visitors are actually doing, it’s wise to step back and ask yourself a series of questions:

What message am I delivering to my visitors when they reach a site page?

Where do I want my visitors to go next on the site?

Are my calls to action prevalent on site pages?

Step 2: Assess Your Visitor’s Landing Page Behavior

To gain a complete understanding of your visitors landing page behavior, you must review a few areas of your site analytics. I use, recommend, and provide examples with Google Analytics.

To begin, we can easily take a look at bounce rates and exit rates to get a broad view of what top landing pages just aren’t working. However, a more thorough view is often needed.

Review the Entrance Paths report in Google Analytics. This data will show you that from a given landing page what pages are visited next as well as the overall percentage of visits traveling to these pages.

Taking your analytical abilities to the next level, view site pages from within the Google Analytics On-Page Analytics section. This section, once known as Site Overlay, affords you the opportunity to view your site pages with appended CTR percentages on page links to help you better identify where your visitors who decide to stay on the site are going next. This provides a better visual representation of what’s going on for those of us who like images more than reading numbers.

Step 3: React

By now hopefully your analytical data has given a clear indication on where your traffic prefers to go when entering your site. For many, it may become apparent that your intended funnel isn’t represented well on your home page or other top landing pages. Traffic may be traversing your site in an unintended path due to several different reasons.

Ways to improve your Visitor Click Path:

Include top site pages (products/services) at the far left of horizontal main navigation or at the top of vertical navigation links. Leading navigation sections with your intended “next-page” helps to reinforce to users where they should travel next. On that note, ensure that you use similar footer navigation so that anyone who reaches the bottom of the page knows where to head next.

Text links in your body copy should link to supporting pages relevant to the content of the respective, or one step closer in the conversion funnel. Visitors who are interested in the page often use these first text links to travel further into the site. Ensure that these links direct traffic closer to your goal not further into other areas of the site.

The “good stuff” goes above the fold. Calls to action and product offers must be above the fold of the page. If you don’t present a reason for a visitor to continue through your site, why would they want to scroll down the page and search for a reason? There are many types of searchers on the web but few wish to continue searching for your offer if you don’t quickly make it available. At first sight, the page’s above the fold view should contain a compelling headline, supporting content that helps to validate your headline, and links to current products/services or promotions.

Moving Forward

Depending on what your data reveals, you may need to get “nitty-gritty” and step into A/B and multivariate page testing to assess what will give you a more direct visitor click path and get you to higher conversion rates. However, the above steps serve as a quick way to help you identify and answer questions about your site traffic.

These steps also ensure you have the simple steps covered that many people don’t realize they are forgetting.

Archive

On
the 10 of December 2010 from London the SEO Expert Sergej Ponomarjov
Latvija Tautai charity organisation leader
and kids-charity.co.uk project
initiator (originally from Latvia) will start the unique Charity activity. Also
in October 2009 Sergej participated in a similar running from Milan to Vatican.

This
December activity will include a symbolic running of nearly 1000 km starting
from London through Nottingham, Sheffield, Darlington, Lauder and end up in
Edinburgh. The planned running time is 15 days (12 hours of running per day approximately)
and it will be finished on the Christmas Eve. The runner will be documenting
the progress online on Facebook, YouTube, Twitter, etc.

The
aim of the activity is to introduce “Donate without paying” concept which is a new
way of helping people without spending time or money and to attract attention
to the issue of disabled children in Latvia and around the world who are
ignored by governments and social authorities. This run symbolizes that disabled
children cannot start building their lives without special care and support to achieve
their targets successfully.

As
The project initiator Sergej Ponomarjov said;

“I
am young and successful SEO professional who might easily live towards my
personal comfort and pleasure. Although, knowing the problems and antihuman
conditions of disabled children in Latvia where I come from, I find it
unacceptable not to act and attract attention of other people and organisations
that could support this project to improve living and learning conditions of
disabled children. I consider this project towards Latvia as a platform to
begin international awareness and to involve other concerned people to take
part in this and further projects for other countries. I am sure that charity innovative
approach “Donate without paying” will change our world”.

“Latvia
and its capital Riga is recognised as a civilised culturally fulfilled and
European Union mentored country. However, living and education conditions of
disabled children are still way under any civilised standards,” Sergej added.

There
are about 20 000 handicapped kids in Latvia

More
than 80 per cent do not has sufficient medical care

More
than 90 per cent do not has social care

More
than 50 per cent do not has enough food

More
than 20 per cent never been out from their room

More
than 40 per cent do not have any friends

-ENDS-

Notes
to editors

1. The
route of the running is the following: London Luton Milton Keynes
Leicester Nottingham Sheffield Leeds Darlington Newcastle Upon Tyne
Alnwick Wooler Lauder Gorebridge Edinburgh.

2. “Donate
without paying” is a new way how people can help handicapped kids without
spending money or time, concept is simple:

a. People
login into kids-charity.co.uk website.

b. Type
in their search query into customised Google search box.

c. Surf
thru search results.

For

NEWPORT NEWS, Virginia(December 3 , 2010) – click-finders.com, an affordable organic search engine optimization (SEO) services and internet marketing solutions provider in Newport News Virginia, proudly announces that Mike Glover, President and Director of Technical Services has been named an expert author by ezinearticles.com.

Ezinearticles.com is a service that brings real-world authors and ezine publishers together. Authors and writers are able to post their articles to be featured within the site. The searchable database of hundreds of thousands of original articles allows email newsletter publishers that are hungry for fresh content, to find articles that they can use for inclusion within their next newsletter. The articles are managed by a proprietary software system designed to give maximum exposure to the loyal audience of daily visitors.

Mike Glover has been with click-finders since the beginning and has been writing online articles and blogging in several, highly technical specialties for over nine years including on-line video gaming (server and client side technical issues), fire protection and physical security technology and search engine optimization. He has written hundreds of articles that can be found all over the internet and in industry publications.

“It’s actually very flattering and a little humbling to be named an ‘expert author’ by ezinearticles” says Mike. “I have written many articles and submitted them in many places, but ezinearticles is definitely one of my favorite places to write for because of the exposure the writer gets.”

“We are very proud of Mike and his accomplishments. It says something about us when we have the kind of quality people like this on our staff, the kind of people who get recognized and rewarded for their hard work”, said Deborah Glover, owner and CEO of click-finders.com.

click-finders.com is a small minority owned company that helps other companies increase visibility for their web site and on line presence. The company formed from industry and business veterans who are focused on enabling unprecedented insight and results through service and support.

Media Contact:

Deborah Glover

866-254-2539

deb.glover@click-finders.com

http://www.click-finders.com

Press release courtesy of Online PR Media: http://bit.ly/dUZB0Y

Sun Dec 5, 2010 7:01pm EST

Ever heard of article marketing? It’s a type of content marketing in which businesses write short articles related to their respective industries and make them available for distribution and publication in the marketplace. Each article contains a bio box and byline that includes references and contact information for the authors business.

If youre not already producing articles, you should give them some consideration. Well-written content that is released for free distribution have the potential of increasing a small businesss credibility as well as attracting new clients.

If writing is not your forte, there are hundreds of sites that offer writing services, such asTheWritersForHire.com, seo-writer.com, and writingassist.comwhere you can set a budget for a project and post the job for hire. Believe it or not, another great resource for writers is right in your hometown at the local university or college. Interns will often jump at the opportunity to write articles for school credit. You can post writing jobs in the college career center or call on the intern division in the marketing department.

Once an article is written and edited, make sure you read submission guidelines to ensure timely approval and posting. After that, the next step is making sure as many people read it as possible. Here are four tips on how to make an article go viral online:

1. Post on discussion boards and forums. Post snippets of your article or the article title in forums and on discussion boards that are related to your target market or topic focus. Dont forget to include your full name and website or blog URL where the article is located.

2. Compile articles into an e-book. For example, if you own a gym and want to get more people in to work out, offer an e-book on the top 10 ways to motivate yourself to get to the gym. Distribute these e-books either through your website, to your e-mail list or via a safelist — a membership-based e-mail list often used by marketers that allows you to send your content to anyone who has signed up. Give your readers the right to distribute them as well. If your e-book is for sale, offer to share revenue if readers distribute it to their list and sell it. This is called an affiliate marketing program.

3. Write a variety of articles.The trick to reaching a massive amount of people is to create a variety of articles. For example, if you want to promote your public relations service, you could post content on how to write an article, how to come up with attractive article titles, whats the right format and ideal word count, how and where to distribute the articles, how to submit to hundreds of article directories within the shortest time, etc.

4. Add a disclosure statement. These should go at either the end or bottom of each article. They should say something like, This article may be freely reprinted or distributed in its entirety in any e-zine, newsletter, blog or website. The authors name, bio and website links must remain intact and be included with every reproduction.

While many firms use B2B search engine optimization to promote their websites in respectable ways, some use rather unscrupulous SEO strategies to bolster their search rankings.

Now, Google has altered its search algorithm to better deal with the second group of search marketers. The change was inspired by an internet retailer who demeaned his customers until they posted links to his website on popular complaint websites and forums, which helped him achieve higher rankings on Google.

While Google was cryptic as to what precisely was altered, company spokespeople wrote on its official blog that it would actively work to prevent similar situations from arising in the future. The strategy used by Google “detects the merchant from the Times article along with hundreds of other merchants that, in our opinion, provide an extremely poor user experience” and penalizes them based on their rankings.

According to a recent report from comScore, more than 11 billion searches are conducted though Google each month. Business owners should ensure that their search engine optimization strategies are ethically sound if they wish to reach this audience.

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Fort Lauderdale, FL (Vocus/PRWEB) December 06, 2010

Just in time for the holiday season, J.R. Jewelers has launched a sophisticated, yet easy to use, redesigned website that features many new jewelry items, as well as a unique, loose diamond search.

Utilizing the loose diamond search feature, customers can choose from over 14,000 diamonds based on shape, size, price, certification, color, clarity and cut. Holiday shoppers can also find the perfect gift that fits within their budget, using the shop by price option for affordable, fine jewelry. Also featured on the site are many new, high quality silver jewelry designers. J.R. Jewelers offers the lowest prices online in accordance with manufacturer’s policies and will match any competitor’s advertised price.

J.R. Jewelers is a second generation, family owned and operated business that offers personalized attention to its customers both online and in the store. It is very important to us that we provide our customers with the finest shopping experience available, stated Robert Mushro, owner. The appearance and functionality of our website is an integral part of our reputation. We are very proud of our new site, continued Mushro.

The site, http://www.jrjewelers.com is powered by ke and ke Solutions. We believe that perfection is in the smallest detail, explained Lorin Morar, keSolutions president and founder. J.R. Jewelers is an e-commerce website that has undergone an intensive reconstruction making it not only more attractive and user-friendly, but also state of the art in terms of security and functionality, continued Morar.

For over thirty-five years, the J.R. Jewelers name has been synonymous quality and personalized service. Co-owners and spouses, Josephine and Robert J. Mushro, have merged their collective talents and experience to create a beautiful store with a friendly and knowledgeable staff. What originally started out as a business for buying and selling pre-owned, estate jewelry, with the help of their parents, has evolved into a multi-faceted operation with a large selection of new merchandise, original custom designs, repairs and appraisals. Each purchase is beautifully displayed in elegant gift packaging and free shipping is provided on every purchase.

The store is located in the heart of Ft. Lauderdale, Florida, but serves a global clientele via their website, http://www.jrjewelers.com. Their reputation for having the highest level of integrity, and offering unusual, exquisitely crafted fine jewelry, has won them a loyal, international following.

About JR Jewelers

The J.R. Jewelers fine diamond jewelry store is a second generation, family owned and operated store, dedicated to providing the finest, quality products with superior customer service. They offer affordable jewelry, fine diamond jewelry, and many gift ideas to suit any preference. Co-owners and spouses, Josephine and Robert J. Mushro, have merged their collective talents, and their love of jewelry has fostered a reputation for being a store with unusual, exquisitely-crafted, fine jewelry including an extensive collection of engagement, bridal and anniversary rings in platinum, 18Kt and 14Kt gold. They are still actively involved in buying and selling diamonds and fine jewelry, and are pleased to offer a new, loose diamond search capability on the website. The Mushro’s believe that integrity and a commitment to customer service are the keys to the success of their business.

About ke Solutions, Inc.

ke Solutions, Inc. (http://www.kesolutions.biz) under the leadership of Mr. Lorin Morar, offers rapid website development and design, ensures optimal content performance with the proprietary ke engine website software, as well as custom software solutions and search engine optimization. The ke engine is a software package of development solutions designed to allow companies to leverage the web by giving them the power to create, update and maintain their own websites. With a team of highly experienced global designers, computer programmers and SEO experts, as well as an emphasis on quality service, ke Solutions, Inc. is unparalleled in meeting and exceeding client’s expectations. Empower your company’s online presence and stay a leap ahead with ke Solutions, Inc. ke Solutions, Inc. offers a variety of hosting solutions ranging from unmanaged websites to custom software development and geographically dispersed deployments. Our commitment is to provide the best possible experience to all our clients by supporting a wide range of hardware and software technologies based on individual needs.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prwebjrjewelers/onlineshop/prweb8016658.htm

What makes beneficial content, you may ask?

Nicely, basically place, content thats useful, fresh, informative and gets you helpful Search engine optimization results for instance new and repeat website traffic that is relevant to your item or service, which helps you accomplish your Net Marketing objectives for higher sales conversions and improves your search engine rankings is excellent content.

As a site owner, you have to comprehend how search engines function in order to run an useful Search engine optimization campaign that drives top quality, relevant traffic to your site, enhancing its performance and building your online reputation.

1. Search engines and editors function in a related way, within the sense that they appreciate special and beneficial data which is correct. Therefore, its essential for excellent Seo writers to present internet site owners with clear Seo content for all their internet pages, limiting it to one subject per page and keeping graphics minimal (only for breaking the monotony of too much text) for capturing reader interest. Besides, too several graphics can slow down a net page loading time, leading to adverse Seo influence for site traffic building resulting inside the viewer leaving the net page because of extended page load time.

2. Keyword optimization is essential for good Search engine optimization writing so web-site owners need to research their target audience, know the widespread search terms utilised to identify their service or products pitched inside the website and use these for making an successful Seo traffic building campaign. Identify your target market; finalize your websites finish objective and combine effective Seo suggestions for achieving goals of extra traffic which can be relevant to your small business. The top search phrases for your websites traffic building that must be employed within your Seo content material are words your audience would generally use for searching facts you need to send out, keeping each and every net page topic distinct and optimized around 1 to 3 keywords or key phrases only. Keep away from overuse and sprinkle these by way of the text naturally as you want to keep away from stuffing.

3. Use Hyperlinks wisely for an powerful Seo campaign. You have to make sure cross link in between distinct internet pages in your website to ensure that visitors obtain navigation simple in your site and can locate associated content effortlessly. Bear in mind not to over-use these hyperlinks but pay attention to them for wherever you may make the most of them for enhancing your websites Search engine optimization content.

4. Pay suitable attention to correct use of meta tags properly as the title of your internet page must have a clear description containing the primary keyword the web pages text ought to highlight within the Search engine optimization content material to follow under it. The meta tag may be defined as a keyword phrase which offers an accurate description of ones complete internet site if not just the net page in question (offered the web-site focuses on one niche, which is suggested for most effective Seo results). It gives you a concise explanation of the net content. Limit the net page text to 400 words or much less integrating top keyword phrases for helpful on page Seo and do not forget to also give alternate text attribute for any graphics or pictures employed on your net page. Since search engine spiders dont read pictures, this text attribute helps your internet page gain visibility for the relevant images described clearly at the same time.

5. Combine all of the above Seo ideas for traffic building that offers you long term outcomes using Search engine optimization basics that will improve website prominence for you personally devoid of a lot expense. To recap:

- Web content material ought to be special.

- Naturally integrate well-chosen key phrases in internet site content material and the meta tags.

- Remember to cross link relevant and fascinating internet pages.

- Research the key search engine guidelines for Seo approaches and follow them

- Acquire registration with search engines to generally updated on latest Seo trends and tools for traffic building

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Yoast has just committed version 0.2 of his WordPress SEO plugin, fixing quite a number of bugs, improving existing features, and adding in some exciting new features for Multisite networks, including a Network Admin (WP 3.1+) menu and capabilities.

New WordPress SEO 0.2 Feature:
Added option to export taxonomy metadata (PHP 5.2+ only for now).

Meta keywords are now an option I dont like them but theres sufficient demand apparently. Works for homepage, post types, author pages and taxonomies.

Added an option to disable the advanced part of the edit post / page metabox.

Added option to disable date display in snippet preview for posts.

Multisite Network Admin page added, with three features:

The option to make WordPress SEO only accessible to Super admins instead of site admins.

The option to set a default site, from which new sites will henceforth acquire their settings on creation.

The option to revert a site to the default sites settings.

WordPress SEO is well on its way to becoming one of the most popular SEO plugins with over 22,000 downloads in the past two months. Well keep you updated on all the latest, so make sure youre subscribed to our blog.