Online PR News 09-August-2010 People dealing with a lot of blogs or website are constantly looking for ways to improve their traffic. Search engine optimized content and blogs are considered by experts to be one of the key elements that can help in achieving high search engine rankings. Thus people are always interested in targeting this kind of content and adding it to their website in order to heavily increase the amount of traffic that their website receives.

Such products often lead people to achieving their needs in the fastest and simplest ways possible that do not cost a fortune either. Thats why choosing such a service is imperative as the keywords that people will want to target in their blog will be registered among search engines that will signal that ones website is frequently kept updated and thus indexing spiders will be sent to crawl on it more and more. Having the content indexed numerous times using the desired keywords is something that everyone owning a blog or website wishes.

This is how SEO Blog works and the more a website is crawled up by search engine spiders, the more chances are that high ranking in search engines from prospective visitors to the website will be achieved. One way links are also an integral part of this whole operation and they also provide a great deal of help in ranking high in the search engines.

Blogs though are a little different and they have a pinging system integrated which will automatically notify RSS services and search engines that the content of a given site has been subject to change.

There are also other solutions that include automated blogging software which can provide a great deal of satisfaction.

Micrositez SEO Blog is a company that deals with providing people with services that incorporate a long range of benefits to making ones business more profitable and helping people attain the success and notoriety they need in order to reach the top ranking spots. People that are interested will be able to contact the company either through its website or through the phone numbers that are Skype ready and ask for further information.

Contact Info:

Company: Micrositez Ltd

Registered Address:

Micrositez Ltd, The Hub,

Pacific Quay,

Digital Media Quarter,

Glasgow,

G51 1EA.

Tel: +44 (0)141 419 9952

E-mail: enquiries@micrositez.co.uk

Contact Person: Karen Crone

Designation: Sales Manager

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Tirelessly performing the bidding of its masters, this ravenous horde is invading our websites, taking our content, clicking on our ads and becoming our friends. Most of the time we dont even know they are there, but they are and at one point or another you need to come to terms with bots.

A bot is an automated software application which typically performs tasks over the Internet. There is virtually an unlimited number of bots performing a dizzying array of tasks. In the world of online marketing, we see bots used to crawl websites, scrape content, check search rankings, automate social media and much more.

In some cases bots are good things offering automation which enables huge advances in access to information (think search engine bots). In other cases bots can be evil by stealing content, breaking websites and costing business owners a ton of money.

To be fair to our fellow netizens, the bots, I want to explore the good and bad side to bot usage. I do not endorse the use of any of the bots listed below and I strongly recommend that if you wish you use any bot that you confirm you are not violating your target websites terms of service, acceptable use policy or any applicable laws. It is always best to have permission before using any bot on a website other than your own.

Twitter Bots

Automatically follow, un-follow, retweet, gather IDs and more.
The Good: Build a following fast and automatically generate content for your tweets (or retweets).
The Bad: If your followers realize theyve followed a bot youre not likely to make many friends. Excessive bot usage can get you banned from Twitter.
Examples: tweet adder, InjekTwit

Website Scrapers
Identify and download specific strings of text or images from a website.
The Good: Save marketing admins countless hours of copy and paste work by scraping website content yourself.
The Bad: Scraping is normally associated with taking other peoples content to use as your own or scraping a website without permission or in violation of the websites TOS or AUP.
Examples: Website Content Extractor, Fetch.com, Automation Anywhere, Mozenda

Website Crawlers / Scrapers Search Engines (indexing software)

Bots sent by search engines to browse and store content from your website. This content is then used to help rank your website on said search engine.
The Good: Search engines exist, and Im guessing you get a good percentage of your traffic from search engines.
The Bad: You have to learn how this little bot works to make sure your site is accessible and easily navigated by the various bots. Think linking structure and indexability.
Examples: 80legs

Search Rank Checkers

Used to check the position of your organic and paid listings on search engines.
The Good: Learn how youre ranking across a variety of search engines, countries, languages and more. When used appropriately with an API you will not have to worry about TOS/AUP violations.
The Bad: When not used appropriately, or without an API, search rank checkers may get your IP banned or worse, your website. Be nice to search engines and try to play by the rules.
Examples: Rank Tracker, Rank Reporter, Web Position Reporter

Facebook Bots

Mass friend requests, messaging, wall posting, poking, status updates and more.
The Good: Build your friend / fan lists quickly and automatically update your status, images and more.
The Bad: Everything else. Automated mass friend requesting is a good way to get your account banned and automated pokes just sounds painful.
Example: Facebook Blaster Pro

Comment Spam Bots

Used to post comment spam on blogs, forums and news websites for the purpose of link building.
The Good: None.
The Bad: Your blog is taken over by comments like I really like your article. You should check out my website about Cialis www.cialisisawesome.com.. Also, if you get caught using a comment spam spot Matt Cutts is likely to ban you from Google and flame you on his blog. Comment spam that blog post in retort.
Examples: No examples provided.

PPC Bots

Click on your competitors ad, influence bounce rates, and generally cause havoc with Adwords accounts.
The Good: None
The Bad: Not only are people who use PPC bots defrauding advertisers, they are also at great risk of being banned by search engines. If you are using a PPC bot, slap yourself on the hand and stand in the corner for 15 minutes.
Examples: No examples provided.

Link Building Bots

Find websites and automatically email webmasters requesting back links.
The Good: Build links automatically.
The Bad: Youll end up annoying countless webmasters who may end up posting negative information about your website. Couple this with the fact that youll be a low rate spammer a hairs breadth away from being banned by most search engines and link building bots are better left alone.
Examples: No examples provided.

Bots offer a powerful way for you to automate repetitive tasks; however, think long and hard about using bots with third party websites or services. As mentioned before, check the terms of service, Acceptable Use Policy and any applicable laws. It is always best to have permission before using a bot on any website other than your own.

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Tirelessly performing the bidding of its masters, this ravenous horde is invading our websites, taking our content, clicking on our ads and becoming our friends. Most of the time we dont even know they are there, but they are and at one point or another you need to come to terms with bots.

A bot is an automated software application which typically performs tasks over the Internet. There is virtually an unlimited number of bots performing a dizzying array of tasks. In the world of online marketing, we see bots used to crawl websites, scrape content, check search rankings, automate social media and much more.

In some cases bots are good things offering automation which enables huge advances in access to information (think search engine bots). In other cases bots can be evil by stealing content, breaking websites and costing business owners a ton of money.

To be fair to our fellow netizens, the bots, I want to explore the good and bad side to bot usage. I do not endorse the use of any of the bots listed below and I strongly recommend that if you wish you use any bot that you confirm you are not violating your target websites terms of service, acceptable use policy or any applicable laws. It is always best to have permission before using any bot on a website other than your own.

Twitter Bots

Automatically follow, un-follow, retweet, gather IDs and more.
The Good: Build a following fast and automatically generate content for your tweets (or retweets).
The Bad: If your followers realize theyve followed a bot youre not likely to make many friends. Excessive bot usage can get you banned from Twitter.
Examples: tweet adder, InjekTwit

Website Scrapers
Identify and download specific strings of text or images from a website.
The Good: Save marketing admins countless hours of copy and paste work by scraping website content yourself.
The Bad: Scraping is normally associated with taking other peoples content to use as your own or scraping a website without permission or in violation of the websites TOS or AUP.
Examples: Website Content Extractor, Fetch.com, Automation Anywhere, Mozenda

Website Crawlers / Scrapers Search Engines (indexing software)

Bots sent by search engines to browse and store content from your website. This content is then used to help rank your website on said search engine.
The Good: Search engines exist, and Im guessing you get a good percentage of your traffic from search engines.
The Bad: You have to learn how this little bot works to make sure your site is accessible and easily navigated by the various bots. Think linking structure and indexability.
Examples: 80legs

Search Rank Checkers

Used to check the position of your organic and paid listings on search engines.
The Good: Learn how youre ranking across a variety of search engines, countries, languages and more. When used appropriately with an API you will not have to worry about TOS/AUP violations.
The Bad: When not used appropriately, or without an API, search rank checkers may get your IP banned or worse, your website. Be nice to search engines and try to play by the rules.
Examples: Rank Tracker, Rank Reporter, Web Position Reporter

Facebook Bots

Mass friend requests, messaging, wall posting, poking, status updates and more.
The Good: Build your friend / fan lists quickly and automatically update your status, images and more.
The Bad: Everything else. Automated mass friend requesting is a good way to get your account banned and automated pokes just sounds painful.
Example: Facebook Blaster Pro

Comment Spam Bots

Used to post comment spam on blogs, forums and news websites for the purpose of link building.
The Good: None.
The Bad: Your blog is taken over by comments like I really like your article. You should check out my website about Cialis www.cialisisawesome.com.. Also, if you get caught using a comment spam spot Matt Cutts is likely to ban you from Google and flame you on his blog. Comment spam that blog post in retort.
Examples: No examples provided.

PPC Bots

Click on your competitors ad, influence bounce rates, and generally cause havoc with Adwords accounts.
The Good: None
The Bad: Not only are people who use PPC bots defrauding advertisers, they are also at great risk of being banned by search engines. If you are using a PPC bot, slap yourself on the hand and stand in the corner for 15 minutes.
Examples: No examples provided.

Link Building Bots

Find websites and automatically email webmasters requesting back links.
The Good: Build links automatically.
The Bad: Youll end up annoying countless webmasters who may end up posting negative information about your website. Couple this with the fact that youll be a low rate spammer a hairs breadth away from being banned by most search engines and link building bots are better left alone.
Examples: No examples provided.

Bots offer a powerful way for you to automate repetitive tasks; however, think long and hard about using bots with third party websites or services. As mentioned before, check the terms of service, Acceptable Use Policy and any applicable laws. It is always best to have permission before using a bot on any website other than your own.

Social Media Monitoring in Just 60-Seconds. Guaranteed!

Related posts:

1. 10+ Search Engine Optimization Bots & What You Must Know A great bot army has descended on the Internet. Tirelessly...
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Bryan Haines of Bryan’s Online Business Blog says, “A quick look at their site will prove that this is no amateur event. There is 3 days of training with over 140 speakers. The speaker list is a whos-who of internet and business experts.”

Pat Lynch of Speak Up! interviews Mike Grehan, Vice President, Global Content Director of Incisive Media, about the SES Conference and Expo.

Bas van den Beld of the State of Search radio show interviews Matt McGowan, Publisher and Head of U.S. of Incisive Media, about SES San Francisco.

Matt McGowan and Mike Grehan at SES Toronto 2010

Pattie Simone of WomenEntrepreneur.com says, “Attend a web marketing conference; I’ll be covering one of the best — SES SF — which is happening this month in San Francisco during Connected Marketing Week from August 16-20. I highly recommend attending one of these multi-day programs, which are held all over the United States and abroad nine times a year, at venues including New York, Chicago and London. Different tracks are tailored to developers, business owners and web marketing professionals. If you’re like me, your head will spin from the breadth of information they cover, but it’s a sure bet you’ll have a better understanding of all your options, discover what you don’t know and get breaking news and advice about new and emerging tech tools.”

Jeremy Scott of ReelSEO says, “This is the top SEO conference circuit, packed with speakers who are widely respected thought leaders in the search engine space. If there’s a cutting edge tactic or a breaking piece of search engine news, it’ll come out first at SES.”

Jody at Marketing Jive says, “With SES San Fran only a few weeks away, we thought that we would share our thoughts on some must attend sessions whether you are a first time attendee or seasoned veteran.” She says the four must-attend sessions are Developing Great Content, the Video Lab Primer, the SEO Lab, and Enterprise Level SEO.

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Bryan Haines of Bryan’s Online Business Blog says, “A quick look at their site will prove that this is no amateur event. There is 3 days of training with over 140 speakers. The speaker list is a whos-who of internet and business experts.”

Pat Lynch of Speak Up! interviews Mike Grehan, Vice President, Global Content Director of Incisive Media, about the SES Conference and Expo.

Bas van den Beld of the State of Search radio show interviews Matt McGowan, Publisher and Head of U.S. of Incisive Media, about SES San Francisco.

Matt McGowan and Mike Grehan at SES Toronto 2010

Pattie Simone of WomenEntrepreneur.com says, “Attend a web marketing conference; I’ll be covering one of the best — SES SF — which is happening this month in San Francisco during Connected Marketing Week from August 16-20. I highly recommend attending one of these multi-day programs, which are held all over the United States and abroad nine times a year, at venues including New York, Chicago and London. Different tracks are tailored to developers, business owners and web marketing professionals. If you’re like me, your head will spin from the breadth of information they cover, but it’s a sure bet you’ll have a better understanding of all your options, discover what you don’t know and get breaking news and advice about new and emerging tech tools.”

Jeremy Scott of ReelSEO says, “This is the top SEO conference circuit, packed with speakers who are widely respected thought leaders in the search engine space. If there’s a cutting edge tactic or a breaking piece of search engine news, it’ll come out first at SES.”

Jody at Marketing Jive says, “With SES San Fran only a few weeks away, we thought that we would share our thoughts on some must attend sessions whether you are a first time attendee or seasoned veteran.” She says the four must-attend sessions are Developing Great Content, the Video Lab Primer, the SEO Lab, and Enterprise Level SEO.

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1. Bloggers Buzzing About Ses San Francisco And Clickz Connected Advertising Week Here’s a dozen posts about the upcoming events that will...
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Print this job

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Online Marketing Executive – Digital Design & Development Agency – Shoreditch to 35K + benefits

Do you have extensive experience in Online marketing, and have strong copy writing skills? My client is a leading Digital Design & Development Agency based in Shoreditch, and are looking for a client facing Online marketeer to join their Marketing team. You will work closely with your clients to advise on SEO, Social Media and Email marketing activities, recommending the best strategy for their needs as well as writing compelling copy and text for their campaigns.

You will work closely with the Design and Development teams as well as the clients, and so will have strong communication, presentation and relationship building skills. Ideally, you will have done Online PR, or even offline or Editorial work, and be able to show you can write compelling copy for Online. You will have a good understanding of SEO and SEO principles, and be keen to grow your Online marketing career with a progressive and entrepreneurial company.

The Company

My client are one of the UK’s leading Digital Design & Development agencies. Established for over 15 years they have a reputation for specialisation, a quality led service and for acting as a real business partner when it comes to building and designing innovative sites and incorporating everything from
search to social media within them.

To become one of the key players in this business, contact Vicki Dorman on 0207 612 3924 or apply directly to this advert now! Ref 66534.

Apply

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Understanding the behavioral search pattern and how it differs from user to user or per clusters of users in respect to the interaction stream and information targeted when performing searches on the Web is fundamental to the understanding of how web ranking works. In the context of search engine optimization (SEO), webmasters focus on several factors that consider important with respect to web ranking. When those behavioral factors change, webmasters need to adapt their web marketing strategies in order to incorporate user behavior in their ranking algorithm.

The inconsistency in users behavior when engaged in Web search-related activities is so unpredictable that it requires focusing on how people search and what they are searching for. To that end, search engines, and particularly Google, track online user behavior and collect SEO data to use them as a ranking factor. In doing so, it is easier to turn prospect into regular customers, thus gaining higher ranking on the web rating systems.

In 2007, two experiments were conducted to prove that Google uses behavioral data in search engine rankings.

The first experiment surveyed 100 online users on a competitive website and 65 online users on a non-competitive website, excluding Google Analytics, to check if the number of clicks on SERP listings can affect web rankings. After two weeks, the number of clicks had changed the ranking of the non-competitive website, but not those of the competitive website. This led to the conclusion that the number of clicks from a search engine is not a major factor to affect web ranking.

The second experiment used Google Analytics on 100 online users to check their behavior on a particular site when spending on average 30-60 minutes every day searching for information on the site for a period of several weeks. The results showed that the more time spent on the site, the higher the ranking on the web rating systems. After the experiment was concluded, the

1
2

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Understanding the behavioral search pattern and how it differs from user to user or per clusters of users in respect to the interaction stream and information targeted when performing searches on the Web is fundamental to the understanding of how web ranking works. In the context of search engine optimization (SEO), webmasters focus on several factors that consider important with respect to web ranking. When those behavioral factors change, webmasters need to adapt their web marketing strategies in order to incorporate user behavior in their ranking algorithm.

The inconsistency in users behavior when engaged in Web search-related activities is so unpredictable that it requires focusing on how people search and what they are searching for. To that end, search engines, and particularly Google, track online user behavior and collect SEO data to use them as a ranking factor. In doing so, it is easier to turn prospect into regular customers, thus gaining higher ranking on the web rating systems.

In 2007, two experiments were conducted to prove that Google uses behavioral data in search engine rankings.

The first experiment surveyed 100 online users on a competitive website and 65 online users on a non-competitive website, excluding Google Analytics, to check if the number of clicks on SERP listings can affect web rankings. After two weeks, the number of clicks had changed the ranking of the non-competitive website, but not those of the competitive website. This led to the conclusion that the number of clicks from a search engine is not a major factor to affect web ranking.

The second experiment used Google Analytics on 100 online users to check their behavior on a particular site when spending on average 30-60 minutes every day searching for information on the site for a period of several weeks. The results showed that the more time spent on the site, the higher the ranking on the web rating systems. After the experiment was concluded, the

1
2

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Online PR News 08-August-2010 August 9, 2010 Los Angeles, California IT Chair a leading SEO Firm and Web Designing Company that provides cost effective, custom services for the online marketing needs of commercial and private websites, has offered free quotes for their SEO and web design Los Angeles services.

With their highly knowledgeable and experienced team and SEO Los Angeles services, businesses can brand their products or services, gain more potential customers, increase profit and get faster return of investment (ROI). Aside from their SEO services, IT Chair also provides web design Los Angeles services to help websites stand out with the right graphics and features provided.

To get a free quote for these services, IT Chair has provided separate online quote request forms for SEO and web design Los Angeles services.

For the free SEO and web designing quotes, some necessary questions will be asked so that the SEO firm and the web design Los Angeles teams can analyze and determine what details and actions to take.

By availing IT Chairs SEO Los Angeles services, businesses can shift from focusing on multiple target markets to a more highly targeted market that their business needs. By keeping updated with the latest web changes and technologies, their SEO Los Angeles specialists can help businesses understand how SEO works and how to they can use their unique selling points to stand out.

As an online brochure, business website has to be appealing and at the same time, give visitors an idea of what the business is all about and what they are offering. To help businesses with their website designing needs, the web design specialists can provide cost-effective solutions through their free quotes.

Depending on their requirements, IT Chairs web design specialists can offer the Silver, Gold or Platinum web design Los Angeles service packages. Whether businesses want traffic monitoring software, e-commerce software, custom website design or templates, live chat feature, free monthly updates, and more, their web design Los Angeles specialists can provide it for them.

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