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Website Positioning: Search Engine Optimization Bible | Toolsntricks – The

admin — Sat, 31 Jul 2010 17:23:02 +0000

ISBN13: 9780470452646

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Product Description
Detailed, practical guide to increasing your Web traffic through better search results Wonder how some companies pop up high in search engine rankings? Its all about search appeal. Master the strategies, techniques, and shortcuts in this detailed guide and you can improve your Web sites search rankings and drive the targeted traffic you want to your virtual door. Learn new ways to add social media to the SEO mix, make your site mobile Web-friendly, write SEO ta More >>

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Website Positioning: Search Engine Optimization Bible | Toolsntricks – The

admin — Sat, 31 Jul 2010 17:22:57 +0000

ISBN13: 9780470452646

Condition: New

Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

SEO: Search Engine Optimization Bible

Promoting Website Positioning To Ceos And Traditional Entrepreneurs At Ses Ny 2010

admin — Mon, 12 Apr 2010 23:44:53 +0000

Anne Kennedy, Beyond Ink, interviews Fionn Downhill, Elixir Interactive at SES New York 2010 on the business track: Selling SEO and search marketing to the C-Suite (ceos and cmos). Fionn says its important to understand the distinction between the way search marketers talk about marketing and search and the way traditional marketers converse about marketing. To get better at communicating with traditional marketers, Fionn says she became a better listener, understanding and identifying their pain points. Fionn also discusses the problem of todays college marketing courses that still omit search marketing as part of their curriculum. To help overcome this challenge, Fionn works with Arizona State University (ASU) in an intern program with the digital media and computer sciences department and students are able to get actual search marketing experience. For more information on speaking at SES, please visit: www.searchenginestrategies.com For more information on Elixir Interactive, please visit www.elixirinteractive.com For more information on Beyond Ink, please visit www.beyondink.com

The words used to find this page:

Enjoying The Odds: How Possible Meanings Could Influence Search

admin — Sat, 20 Mar 2010 15:29:32 +0000

When someone types George Washington into a search box, they are probably more interested in the Revolutionary War general and President than some random George in Washington. A search for Washington Hotels is more likely looking for lodging in Washington than hotels named Washington. Searches for places with signs that say Washington Slept Here are probably not about hotels (and those searchers probably have too much time on their hands).

When words used in search queries can have more than one meaning, a search engine may provide better search results to searchers if the search engines can calculate a probability of the most likely meaning of that word. Thats the focus of a patent granted to Yahoo this past week:

System for determining probable meanings of inputted words

Invented by David Richardson-Bunbury, Soren Riise, Devesh Patel, Eugene H. Stipp, Paul J. Grealish

Assigned to Yahoo!

US Patent 7,681,147

Granted March 16, 2010

Filed December 13, 2005

Abstract

A system is disclosed for determining probable meanings of words. An input of a word is obtained. Probable meanings of the word may be determined in accordance with a prior probability of probable meanings of the word and a context frequency probability of probable meanings of the word.

Examples in the patent primarily focus upon place names, but the inventors listed in the patent tell us that the processes described could be used for other terms that could be interpreted more than one way. So, a jaguar could be a kind of animal, a car, or a NFL footballer from Jacksonville.

A search engine may attempt to calculate a probability that a search for jaguar may be intended to meet one of those meanings. If another term is added, those probabilities may be calculated differently based upon context. A search for Jacksonville Jaguar is more likely about someone playing football, while the odds are that a search for Jaguar carburetor isnt.

A web search at Google for Jaguar brings back pictures of cars and cats. Same search at Yahoo shows a couple of images alongside snippets for pages, one of a feline in the wild, and one of a stylized feline in a logo for the automobile.

How might a search engine such as Yahoo (and possibly Bing if they acquire the rights to this patent), use statistical probabilities of meanings of words? The patents authors give us the following list on how the best estimate of the meaning of a word might be used in different ways:

Web pages may be indexed to a search.

News stories location may be plotted on a map.

Geographically relevant advertisements may be placed on a web page.

Enhanced statistics may be calculated for use in query analysis.

Search result listings may be presented to the user in accordance with the probabilities.

Ads may focus upon that meaning for pay-for-placement, cost-per-click, pay-per-call and pay-per-act type services.

Instead of attempting to match up queries with pages where those words may be keyword phrases that appear on those pages or in links to those pages, the search engine may rerank search results based upon probabilities that a searcher intended to see something related to one type of search rather than another.

So, someone with the last name Ind and the first name Gary could possibly have a personal web page that might rank highest on a search for Gary Ind. But, the search engine may calculate a higher probability that someone searching for Gary Ind. wants to see information about a City named Gary in the State Indiana, than the home page of Gary Ind. Based upon those probabilities, it might rerank search results for Gary, Ind. to show pages about the City first.

If you live in the City of Bath in the UK, and youre in need of a plumber, you may still have problems finding what youre looking for when you search for Bath plumber (Good luck to you). Were told about the City of Springfield:

For example if there are thirty different places called Springfield, then thirty-one prior probabilities may be generated, one for each place plus one for the possibility that it is not a place at all.

The patent does provide a number of examples as well as some details on how probabilities might be calculated for different words used both alone, and within the context of other words. If youre interested in how probabilities might be used to rerank search result, you may want to spend some time with this patent.

When someone searches for Washington, do they mean the State of Washington, the District of Columbia, a City named Washington, George, or something else completely? Probabilities, in addition to ranking signals based upon things such as relevance and quality and link analysis, may play a role in what pages show up where in search results.