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Nearly every day theres a query on one of writers lists I follow asking for the name of someone who can do search engine optimization (SEO) for websites. Its apparent that the person thinks that doing SEO involves producing a list of keywords so the web producer can stick the keywords on the clients website.

Soon thereafter, I hear that the writers and producers were rather miffed when the better SEO practitioners quoted them a stiff price. Cmon, how expensive can a list of keywords be?

Admittedly, there are a number of small business websites for which a fairly simple list of keywords will suffice. (Ill be talking about this in a small-business SEO seminar Im developing.)

But for the majority of small businesses, and most mid-size businesses, an effective SEO program is not cheap to develop. Heres why:

Youve got to start with good data analyses. You need data analyses of not just the clients site, but the competitors sites as well. Knowing what keyword searches are taking customers to competing websites is crucial to deciding what keywords to put on your own site.

You need an expert to recommend how to use the keywords on your site. Some sites need keyworded blog posts, while others merely need keyword-rich content. Others (based on their names and their industries) cant be helped much by keyworded site elements. These folks will need to buckle down and buy some Google ads. A good SEO practitioner can provide valuable guidance on creating and testing a Google ad campaign.

You need to set up a web analytics program before any SEO work is done. Its critical that you know the baseline of your sites web traffic. That way, after you fix the site, or buy ads, you can immediately see and quantify the differences, and measure the effectiveness of the SEO program.

There are a wide variety of SEO firms out there, some good, and some bad. How do you find the right one?

Go into it with a budget. Youll drive away the better SEO folks by expecting their solutions to be cheap.

Start by asking: Can my business be helped by SEO, and, if so, how much? Listen carefully to the answers. Some businesses can get enormous benefits from SEO; for others, SEO is nowhere near as cost-effective as improvements to print advertising, signage, word of mouth, product quality, or customer service.

Be wary of one-size-fits-all SEO solutions. An SEO solution needs to be customized to match your business needs and your capacity and willingness to spend resources on a social media or SEO program.

Dont be intimidated by SEO practitioners who say their analyses and strategies are too complex for you to understand. If they cant explain SEO to a client, they have competitors who can.

SEO better seo, keywords, SEO practitioners, SEO program

Content writing for SEO

Make the name of the post URL and the post title the term that you want to optimise the content writing to target and ensure that the term that you want to optimise the content of is in the first paragraph in this casecontent writing for SEO

Content writing for SEO tips

-The shorter the URL the better

-Put the term you want to optimise for at the front of the post name and URL not the back. I.e.

Title: Content writing for SEO top tips

Not

Title: Top tips for content writing for SEO

-People link tend to link to the post using the name of the post so it the post is content writing for SEO people will link to your post on the words you want to rank for.

Content writing for SEO and titles
Put tiles in your text using the keyterm that you want to have the post found for, like this one.

Content writing for SEO to get what you want
Blog about what you want to be found for! If I wanted to get work offering content writing and SEO services then this post is likely to generate readers about that subject who might buy my services.

Content writing for SEO and Google Keyword tool
Review your competitors websites and see what they are optimising their websites for.

Think of title for your posts and then use Google external tool to see how much traffic is available on the terms you are looking for.

Do a search on Google for title:Keyword tool to see what the competition on that term is. If you are optimising a post for a key term you will put the term in the title: therefore the more people with the key term in the title the more competitive it is and the harder it is to rank for that term.

1) Use the key term in the first paragraph of the post.

2) Use the key term several times in the post.

3) Use the key term at the end of the post.

Content writing for SEO and with small chunks
This makes it easy to read and means that you can repeat phrases you want to have within the copy.

Content writing for SEO and links
1) Google makes sites rank for the words that people use as terms to link to that site from. Link to my site using the words Content writing for SEO and I will start to rank for that term. Link to me for the term Obama and I will start to rank for the word Obama.

2) Link to other blogs from your posts and they are more likely to do the same back.

3) If you are going to link to my blog please write about me as said Murraynewlands.com Content writing for SEO and link on the term Content writing for SEO. Why? Because I am currently trying to rank for those terms. Not sure how I want you to link to me? A ask me, B look at the key terms in my title bar.

4) Know what terms you want to rank for and ask people to link to you from those words.

5) If you want to rank for a term that is not in your title description do a blog post about that term and then ask people to link to your site using that word to that post.

I.E., please link to me using the words Content writing for SEO to the post to this post

6) Link to this post on the term Content writing for SEO

Content writing for SEO and linking to yourself
While writing the posts you can link to yourself from the term you are trying to rank for Content writing for SEO

Content writing for SEO and sharing with your friends

1) Teach this to your friends, all of them.

2) They will rank better.

3) They will get better links.

4) They will get more traffic.

5) When they link to your site it will help your site more because the will link to you from terms you want to rank for.

Content writing for SEO and social bookmarket
Once your article is published if you share it on Twitter, Facebook, Stumble etc it is more likely that Google will find the article fast and they will carry some SEO weight even if only a small amount.

Content writing for SEO
The more sites you link with and teach better SEO and the more they link to you the better your SEO will be and the more your blog will grow.

Content writing for SEO Even more tips

-Make a video with the name of the article post it in YouTube. place it in the article and link back to the article from YouTube.

-Make the article at least 250 words.

-Repetition of the keyterm to maintain the keyword density.

-Link to your article from other places in your website.

-End the article with the keyterm in this case content writing for SEO.

Popularity: 1%

Source: www.murraynewlands.com

SEO better seo, content writing, key term, term content

eMarketer recently reported on some results from an study conducted by Internet Retailer that show us where eCommerce retailers plan to focus their energy in the future. Namely, site redesigns for SEO, video or streaming media, and better customer experience.

The recent survey, Website Design Strategies and Tactics, shows that 2/3 of eCommerce sites have some site redesign plans for this year. The number one focus for web-only retailers is better organization and updated category and product pages. That also struck a chord with manufacturers of consumer brands. Meanwhile, brick-and-mortar shops said that better SEO was the reason as did Catalog sites. Overall SEO ranked second with 40.2% saying that it was one of the priorities for the redesign.

Most said that it would help boost sales or generate a higher sales conversion and almost 50% were hoping it would attract new visitors and shoppers. Of course if youre going to raise sales youre either hoping for more sales from your current visitors or more visitors right? So that seems sort of redundant.

Lower on the list was to improve customer service. In fact, slightly over 1/3 said this was a reason to redesign. That either means they think their customer service is adequate (refrains from laughter) or is simply not an issue. Having recently dealt with Amazon who sent a payment to me that never arrived and I am still trying to find where it went almost a month later, I cant say I agree with their customer service being adequate. In fact, they cant even tell me where the payment went.

Whats the number one feature that retailers are planning on incorporating into these new website designs? Well lets see, its ReelSEO, we covered the SEO so it must be, video! Yes, 33.2% said that video or streaming media would be added to their sites this year when they redesigned them. Second game user reviews and ratings. Way down the list came some more interesting things for consumers, In-stock availability (sure you can buy that, we dont have it, but we want your money anyway) and alternative payments.

So SEO and video win the day, yet again, huzzah! I think an interesting follow up survey at the end of the year will be whether or not they actually did implement those two things and how its working out for them.

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Source: www.reelseo.com

SEO &#xA0, better customer experience, better seo, customer service, overall seo, sites