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It doesnt make a difference if youre a big brand or a DIY small business. One of the hardest things about launching a Web writing campaign is figuring out how to start.

If youve been facing content marketing overload, here are 25 SEO copywiting tips you can implement right now:

Does your About Us page work against you? Have a typical (boring) About Us page? Consider if writing it with a different tone and feel could increase your conversion rates. (If youre wondering how an About Us rewrite can boost conversion rates, check out this WordStream blog post.)

Do you have a Web page that makes you cringe whenever you read it? Either rewrite it this week, or hire a copywriter to rewrite it. Dont wait!

Remember no-one cares what you think about your Web copy. Its what your customers think about it. Whenever you insist that theres a certain way the copy has to be written and you cant back up your statement with analytics youre hindering progress. Pull your ego out of the way and focus on what really works.

Review one of your product or services pages. Do you see benefit statements (whats in it for your customer?) Or do you see features? If your Web copy is feature-full, rewrite it.

Remember, theres no excuse for bad Web copy. Review your SEO copywriting with Googles Website Analyzer and track your analytics.

Do your Titles look like keyword | keyword | keyword? Youre missing the SERP conversion boat (especially considering Google Instants impact.) Rewrite your Titles and remember that people really do read those things!

There is a time when you can pay $25 for copy. And there is a time when paying $1,500 a page is a bargain. Know the difference.

Whens the last time you reviewed your customer persona? You should know your customer persona as well as you know your best friend.

If your company has in-house copywriters, get them trained in SEO copywriting best practices. Dont just send them to a big conference or expect them to learn from books. These are the people who make your company money, so train them well.

Same goes for DIYers. No matter how busy you are, learning the art and science of written persuasion will pay off in many ways (outside of just your Website.) Get the SEO copywriting training you need to write it right.

Whens the last time you updated your customer benefit statements? The world has changed quite a bit in the last couple years, and so have peoples buying habits. Stay on top of them.

Feeling like you have too much writing to do? Focus on one thing and one thing only and get it out the door. Learn more about overcoming the overwhelm monster.

Do you have an opportunity thats staring you in the face? Forget the excuses and make time to work on it now. That opportunity youre ignoring could be costing you money.

Dont know what SEO copywriting opportunities you do have? If you havent figured it out by now, you probably wont. Hire a consultant or consider a SEO copywriting baseline report and learn the myriad of opportunities you do have.

Are some of your pages jam-packed with keyphrases? Change it out and write it right. Consider working with a savvy SEO copywriter who can help maintain your rankings while he fixes your copy.

Writing 100 articles tightly focused around one keyword isnt a content strategy. Its crap. Dont do it.

No, Virginia, theres no such thing as keyword density as it relates to search engine positioning. If youve been making sure that every blog post has a X% keyword density, rejoice and set your writing free.

How do you gather testimonials from your clients? Do you have a master plan? If not, create one theres a time and place to ask for testimonials.

Boring writing does not sound corporate, make a company sound bigger or more impressive. Its just boring. Quit it.

Sometimes, the best content marketing strategy is to send your clients hand-written thank you cards. Try it. They work.

Twitter is not a place for your personal sales message. Dont interrupt the conversation. Join it.

Its tempting to focus on a sexy new SEO content strategy. But remember that you should focus on the basics first (well-researched keyphrases, strong Web pages, good benefit statements, a dead-on customer persona) and then branch out. Moving ahead without a foundation in place will bit you in the butt later.

Suffering from writers burnout? It happens. Take a break or outsource your copy short-term. The only thing worse than not writing is writing sub-par copy when your hearts just not in it.

If you have multiple writers, editors and IT folks involved in the copy process, get them all on the same page. If you let people work in silos and do their own thing, your progress will stall and the writing will suffer. The 5-Ws and 1-H of SEO copywriting can help you with your planning.

Theres more to copywriting than just SEO copywriting. Your direct mail pieces, brochures, email blasts and customer engagement letters also require savvy copywriting too. Leverage your on and offline content assets.

SEO copywriting, customer, page, Web copy

United States WL Marketing provides quick, trustworthy, and effective article submission service at an affordable price. Most business owners feel that they spend too much time looking for web marketing companies and following up with small, independent providers. It is really difficult to recall the SEO that they have done on a particular website.

A reliable article marketing service is the answer if you are worried that the service will be performed after taking the money. If you are also searching for a provider which is not aiming at a short-term profit but has a real understanding of optimizing keywords, your search ends here.

WL Marketing offers reasonable, quick, and effective article submission facilities. The well-qualified and professional executives will help you get value of your money. They offer all the facilities that any business owner will crave for. Here is a sneak peek into what all they have to offer.

Great Content They research the article thoroughly before they write about it. Their extensive experience helps them to know what they are writing about. They certainly help to disseminate knowledge about a clients product or service among the readers.

Effective SEO Services They offer a complete optimization package. From doing a perfect website audit to understanding its strengths, weaknesses, opportunities, and threats in drawing targeted searches through the search engines, they do it all.

Tracking A website should keep a check of the progress of the clients orders and keep him informed about the status at every step. This article marketing company does exactly that. They keep track of the status of the clients promotions and their effectiveness on each of the clients websites.

Prompt Customer Service One of the main goals of WL marketing is complete customer satisfaction. They offer quick solutions and try to respond to all the customer queries within 12 hours. The service is even quicker during the day. The customers will get an email back within minutes if a question is asked during the day.

Flexibility A customers request will be taken care of even if he/she is looking for something other than an article submission service. This would be treated as a special request from a customer and will try to be taken care of. They can customize packages for customers if they so request.

Better ROI The main aim of this service is directing traffic to the customers website, increasing leads, increasing sales, and ultimately get them a better ROI. If a customer wants a quick turnaround, he can definitely get it here. WL will make sure that the client reaches the aim before competition. In fact, orders can be completed as fast as within 2 days.

Customers can get in touch with the customer service executives at this article submission service to get advice, quotes, or for any other service. Focus on your business and on increasing profits and leave the rest to these services. They are sure to get traffic to your site.

For an effective article submission service contact WL Marketing at the given link:

http://www.wlmarketing.com/article-submission-service.html

Contact:

Warren Wong

2514 South Blvd, Houston, TX 77098

Phone: (832) 209-8671

SEO article submission service, customer, effective article submission, wl marketing

Moderator: Chris Winfield

Speakers:

Dave McClure, Angel Investor

Neil Patel, Co-Founder, Crazy Egg, KISSmetrics

Alright first session of the conference. The only question is whether Daves gonna find my liveblogging so awesome that he offers to invest in my SEO audit company. Though my business plan is as little client work and as much blogging as possible

Daves up first.

LOL hes got a slide up Startup Marketing Metrics (for pirates)

Discover meaning.

Talking to a few customers who you think are in your audience.

Large business biggest challenge is beurocracy

Startups nobody knows about your product. Rules dont market your product until people care about it. If your product sucks, you might generate viral marketing that hurts you. Your job isnt to do a lot of marketing, its to understand your customers.

He says the concept of you have to get it right the first time is BS. if you screw up, so few people will know about it it wont matter in the long run.

He recommends reading The Mating Mind, and Spent, both by Geoffrey Miller. Sex + evolution + consumer marketing = awesome sauce.

Also Influence, the Psychology of Persuasion, and Understanding Comics, the invisible art.

The most important job in marketing discover meaning.

Optimize for happiness between your user/customer and your business. Look for a happy medium.

Move users from a lover value to a higher value through your product offerings and marketing.

How to discover meaning

Talk with people observe their reactions. On the web it happens through text and images. Landing page tests and click-through. Experiment with keywords, images and calls to action. Look for the combination that leads to the best outcome.

Remember that you have different customer types.

The Lean Startup

Talk to customers, discover problems. Progress is not based on features, its about learning about customers.

Focus on fast and frequent iteration try something out, see customer initial reaction. The faster I can get through that loop, the less I have to guess. A/B testing may work if youre on the right track but you may find that you need to jump to something else altogether.

Focus on Product/Market fit.

Keep it simple & actionable KISS (keep it simple stupid) ( dont get lost in analytics).

The search for a business customer discovery/ customer validation. The growth of a business customer creation / scale company.

He says Sean Ellis promotes the idea of if I take this away, would you scream?

Dont launch, spend a lot of money until youve discovered, validated.

Examples of Metrics to care about:

Best subject lines on emails

Email deliverability rates

Acquisition, Activation, Retention, Referral, Revenue.

(okay at this point, Daves just ripping through slides, concepts, and the slide up now looks like an information flow chart on too many RedBulls)

Whats my business model? Get users, drive usage, or make money. He suggests getting usage is more important than getting users whether they care do this on 5 to 100 users. If and when you get to an 8 out of 10 or at least a 7 out of 10, youre ready to move forward.

Understanding on a small scale is much more important than growth before that.

Startup challenges

What do you choose to measure? Focus on a critical few actionable metrics. If you dont use the metric to make a decision, its not actionable. What are the most important metrics for your business?

What features do you build, and why? when are you done? Its when, you are relative to competition, youre at least 2 points better (on a scale of 1 to 10). Base it on the alternative that customers are aware of.

Stop building, make what you have better.

Youre done when youve got something easy to find, fun / useful unique features that increase conversion.

Marketing what matters: Volume, cost, conversion.

Design and test multiple channels of marketing. Here are my channels here are my costs to be in those, here are my customers in those, heres the conversion rate for each

Defining customer value over what length? Single session, an entire year? Theres a timing cost as well. I might pay for them initially and make money over time. Try to understand when you make money from that.

Up next is Neil

Track People, not Numbers

How unique is a visitor? People have multiple computers, smart phones Someone could come to your site 20 times and appear as unique visitors.

Why not track people? One way to track people is to tie IP addresses to login credentials so multiple IPs can be tied to one visitor.

How deceiving are metrics?

Very. You have to dig deeper.

He got 1 conversion from mobile phones so he figures hes not going to get mobile compliant. It turned out that they get lots of mobile visits, but from existing members people really like it.

Some people need time before they buy.

They go to your web site a few times before they buy. Maybe they come from Google, come back direct, then maybe they see something on TechCrunch and then buy. You need to look at that.

Better tracking means higher ROI. Analyze the first entry source.

Hes a big advocate of ReTargeter. Someone goes to your site, then they leave, go somewhere else and on that other site, your ad shows up.

Get Targeted Feedback.

If you get it from all the people who visit, feedback is useless. Lots of people who visit your site are not your target market so you get useless feedback.

By getting feedback from returning visitors, youre getting better information.

With those responses, I then match them to IP addresses and see what their path was to find my site.

Never stop asking questions.

People change their minds, so sometimes you have to ask the same questions again.

Whos engaging?

Not everyone engages with your site the same. When he first used twitter, he hated it, stopped using it. Discovered that twitter users were some of the most engaged. So even though he hated Twitter, he realized its an area he needs to make use of.

Event Tracking

Helps you determine how loyal people are. (Events are different actionable situations on your site/ features). You can use event tracking with Google Analytics. Lets you know how many people (not unique visits, but IP tracked people who might use different computers / connections to your site).

Real Conversion Rate

Know your real conversion rate. Conversion tracking doesnt end when they sign up. Example if they sign up for the free version, then later on they upgrade, you need to track that along with where they first came from. (Alans note Its a lifetime value tracking thing so you see the bigger picture). Also know how long before they upgraded.

Q&A time

Q About Google Analytics the accuracy is okay, do you also recommend looking at log files?

Niel: Theyre great at page views, which content is looked at. Supplement your info with other solutions as long as it doesnt impact your load time too much.

Dave: Looking at GA distracts from looking at the most important metrics. In general, it gives you a nice pretty report, it doesnt tell you the information you need to take action.

Q I have a few products, not one clear path. It seems fuzzy.

Dave follow them from first contact through your online presence over time. Also, you can ask them when they convert.

Q What type of tracking methodologies do you find good or bad?

Neil There are some privacy issues.

Questioner lets say youve got visitor approval so privacy isnt an issue

Neil you can use Flash to pull browser history. but Im not going to get into some of the things you can do

Q You use the free sign-ups as the population to refine your marketing is that what youre doing and how long can you live off the free sign-ups?

Neil if you cant get your free solutions to convert, youre offering too much for free, or youre not doing a good job marketing the upsell.

Dave Some great info from Evernote, Dropbox theres some great discussion on fremium there probably is having some value of having some free users, but its up to you to determine that value.

And thats it this first session is done!

SEO customer, keep it simple, LOL he, Startup Marketing Metrics