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Yahoo! has offered businesses some tips on how they can ensure search engines pick up and index their content.

Discussing the issue on its Search Marketing Blog, the organisation explained that strengthening link structure is an easy way for SEO services to drive traffic to a site.

A “sensible” linking structure needs to be introduced to improve the “findability” of pages, the brand states.

“If a page has no links connecting it with any other indexed pages on the web, it may not be found by search engines, since they follow links to discover new content,” it adds.

This includes internal links as well as external connections that can be promoted using business cards and online local listing pages such as Yelp, Yahoo! Local or CitySearch.

Earlier this week, the search engine announced the launch of its new Yahoo! Search Marketing Desktop application, which makes tasks such as bulk editing and keyword research much easier, as well as allowing people to run multiple campaigns.

Source: www.impactmedialtd.co.uk

SEO following related posts, local listing pages, Search Marketing Blog, Search Marketing Desktop

Google has announced that it has now added biking directions and an “extensive” amount of bike trail data to its US Maps service.

Making the announcement on its official blog, the organisation explained that it has been collating user-generated material to compile the tool and was keen to ensure that it provided the best service possible.

People can now access efficient routes and well as customising their journey to include cycle lanes or avoid obstacles such as large hills.

More than 12,000 miles of trails are included in the directions and these have been outlined on the maps with help from the Rails-to-Trails Conservancy.

“To find biking directions, select Bicycling from the drop-down menu when you do a directions search,” the SEO services firm advised.

Last week, Google announced the introduction of a new star search feature that allows users to mark their favourite web content.

This will then appear at the top of every results page when they perform a relevant search.

Source: www.impactmedialtd.co.uk

SEO biking directions, favourite web content, following related posts, star search feature

A brands digital assets are some of the most important tools when it comes to building up recognition and support, it has been claimed.

According to Herndon Hasty, these are easily forgotten files, despite the fact that they have been growing increasingly important following the development of universal search.

As a result, firms may want to utilise professional SEO services that allow them to make the most of images, videos, documents and “other snippets” to boost their rankings.

Writing for Search Engine Watch, Mr Hasty explained that these files “should factor heavily into your 2010 plans with Googles planned Caffeine update”.

Meanwhile, Sam Tilston, marketing director of Memorybits.co.uk, recently claimed that if businesses wish to promote themselves well on the internet, they need to ensure there are quality and relevant websites linking to their pages.

He added that there are a “variety of creative methods” that can be used to establish these links.

Source: www.impactmedialtd.co.uk

SEO Empire Online Appoint, following related posts, Google Webmaster Tools, UK Digital Marketing