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Industry News >>Search Engine Marketing News2010-12-06

While many firms use B2B search engine optimization to promote their websites in respectable ways, some use rather unscrupulous SEO strategies to bolster their search rankings.

Now, Google has altered its search algorithm to better deal with the second group of search marketers. The change was inspired by an internet retailer who demeaned his customers until they posted links to his website on popular complaint websites and forums, which helped him achieve higher rankings on Google.

While Google was cryptic as to what precisely was altered, company spokespeople wrote on its official blog that it would actively work to prevent similar situations from arising in the future. The strategy used by Google “detects the merchant from the Times article along with hundreds of other merchants that, in our opinion, provide an extremely poor user experience” and penalizes them based on their rankings.

According to a recent report from comScore, more than 11 billion searches are conducted though Google each month. Business owners should ensure that their search engine optimization strategies are ethically sound if they wish to reach this audience.

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SEO google, popular complaint websites, search algorithm, search marketers

Since the dawn of SEO, website owners have been using the trick of hiding text on their pages to fool the search engines. By making the text the same colour as the background, or concealing it through the use of CSS, website owners can fill their pages with as many keywords as they wish without hindering the look, or the readability, of their websites.

But does it work? Can you actually get away with hiding text on your website and achieve decent Google rankings as a result?

Well, if it didnt work, people wouldnt still do it. We see countless websites that have had text concealed within their pages, stuffed with keywords (and often placed with h1 tags) for the purposes of fooling Google and, quite, often those websites actually rank for the keywords in question. Theyre merrily lording it high up in Google for keywords theyve spammed up their pages for, flying in the face of good quality, ethical, SEO.

So if it works, wheres the harm?

This is the problem while using hidden text may well work (and often does) it is against Googles terms of service and, as such, can get a website into a lot of trouble. Many smaller websites, particularly those optimising for geographical keywords, may well get away with it for a long time but it is by no means a long term strategy, nor is it a platform on which to build a successful website.

Its like cheating on your tax return. You may get away with it, you may find years go by without you ever getting caught, but do you really want to run that risk? If you do get investigated (by the taxman or by Google) youll find yourself in a great big vat of hot water, one which youll most likely drown. While the taxman will demand money, plus interest, Google will make no such demands it will simply kick your website into touch, banish it from the index and reduce your Google traffic from a flowing river, to a trickling tap.

In order to placate Google you would have to remove the offending spam, and then request re-inclusion which may or may not be forthcoming. Once you have done this of course, even if you do get put back into the index by Google, it wont be near the top where you had previously featured as a result of the hidden keywords it will be wherever Google genuinely feels you belong; probably quite far down.

You will then need to start from scratch with search engine optimisation, done ethically, to show Google what your website is about. This will take time but, if your business has grown used to the level of traffic and conversions your website has been enjoying, can you afford to wait?

The best option of course is not conceal text on your website at all (and not cheat on your taxes) because being found out will ruin anything you have built up. Do it properly from day one, and be rock solid in terms of SEO.

SEO google, keywords, pages, search engine

PRLog (Press Release)
Dec 05, 2010 BOULDER, CO – Master Google, a Google SEO services company, has added to its pool of skilled professionals in order to best provide quality service for rapidly growing customer needs.

The latest expansion enhances the Google ranking services that offer customers SEO blog copy, press releases and links to optimize websites, says SEO expert Ali Husayni, president and CEO of Master Google. They are:
Kitchran Candace Castello, who obtained a bachelor’s degree from the University of the Southern Caribbean, Trinidad. Castello’s responsibilities will include links and page rankings, clerical tasks, and link building and quality control in client records.
Muhammad Nakhid, who is working on a degree at the University of the Southern Caribbean, Trinidad and Tobago, in business and in computing with an emphasis on software. He is a former science teacher at the National Institute of Higher Education, Research Science and Technology. Nakhid’s experience in computer repair and technology will benefit the company in his role working with website optimization and technical issues.
Mary Shawn Toothman, a journalist with a background in newspaper and magazine writing, business writing and corporate business analysis, works for the company as an SEO writer. She has a bachelor’s degree in English from the University of South Florida. She writes compelling news releases and blogs designed to optimize Google rankings.

“We serve more than 500 clients around the globe,” Husayni says (http://www.mastergoogle.com/). “Our employees and contractors meet challenges faced daily in maintaining the fast pace of work necessary to satisfy clients. To maintain a strong focus on SEO clients, we outsource development services and website design. As we continue to receive a high volume of inquiries from companies with interest in our services, we continue to seek out new talent at a steady pace, to maintain an experienced, well-trained employee base.”

The Google marketing company (http://www.mastergoogle.com/blog) offers a well-known “top of Google” guarantee, which promises a client’s website will grow to the top of Google’s search within a few months for the primary keyword or else the clients money will be refunded.

Learn More
To learn more about Master Google’s Top of Google service, free SEO or other Google SEO services (http://www.mastergoogle.com/services.php) offered by the company, visit: www.mastergoogle.com. Alternatively, you can call the companys toll-free phone support service at 1-877-932-6559, or call internationally at +1-303-932-6559 with questions or to schedule a free consultation with Mr. Ali Husayni.

2010 Master Google. Authorization to post is granted, with the stipulation that Sinai Marketing dba Master Google are credited as sole source. Linking to other sites from this press release is strictly prohibited, with the exception of herein imbedded links.

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SEO google, Google SEO services, Master Google, SEO services company