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You may be wondering about the evolution of SEOandwhether you’ll get left behind as it grows in sophistication. Well, you’re not alone.

A recent interview with Nathan Thompson at the Inbound Internet Marketing blog yielded some takeaways that may help clarify SEO’s developmentand demonstrate how you can beef up your efforts to meet the seemingly insatiable demands of today’s search engines. Among Thompson’s points:

SEO is more sophisticated than ever. Basic best-practices have become so widespread that their simple implementation no longer offers the advantages it once did. And this makes testing a critical element in any SEO program. “Understanding how, why and when your efforts affect your rankings is just as important as your rank itself,” Thompson states. “Some of this comes from research, but even more of it comes from watching those who rank above you, and from your own experimentation.”

Resources spent on PageRank are wasted if they don’t improve your bottom line. “If all of your high-converting traffic comes from affiliates or PPC advertising,” he explains, “then rank probably doesn’t mean much to you. But if improving your rank is going to provide you an ROI based on increased leads, more qualified traffic, etc., then rank probably matters to you a lot.”

A misplaced focus can reduce the effectiveness of your SEO efforts. “Start with the end in mind,” Thompson advises. “The goal is not to improve organic traffic; it’s to get more customers, sales, subscriptions.”

The Po!nt: Pump up and test. For continued success in an SEO-savvy environment, it’s time to go above and beyond standard best-practices. Take some real chances to boost your SEO strength, but make sure you test along the way.

Looking for great search marketing data? MarketingProfs reviewed hundreds of research sources to create our most recent Search Engine Marketing Factbook (May 2010). With 121 pages and 81 charts, it is full of relevant search marketing stats and trends. The Search Marketing Factbook is Part 2 of the complete Digital Marketing Factbook (our 296-page full report).

SEO Inbound Internet Marketing, Internet Marketing Blog, Marketing Factbook, search marketing

Welcome to the post-Winter/pre-Spring version of theBIGLIST review ofSEO blogs. Snow is starting to melt and you can actually walk around outside (in Minnesota) without your eyelashes freezing together. We have a nice group for you to review so fire up your RSS reader and subscribe.

LyndiT blog gets our attention for great design and user experience in this BIGLIST update. Lyndi Thompson is a Social Media and Online Marketing Specialist and like me, is addicted to peanut M&Ms. Besides writing about a mix of social media, SEO, web design and online marketing topics, you might be interested to know Lyndi lives on a mini farm, owns several animals including a donkey and supports some great causes in the Northwest.

Frank Thinking About Internet Marketing Frank Reed blogs on several sites including Marketing Pilgrim and Biznology. Here, he shares is talented writing skills to tell stories about SMB internet marketing topics. This isnt a how to blog, its a broader topic and things to think about blog as the name implies about Search, Mobile, Social and Local.

State of Search Whats going on in the search and social media marketing space? This new blog from Dutch internet marketer, Bas van den Beld of Search Cowboys fame, and friendspromises to be a source for whats happening in the world of search and social. It also compliments a weekly radio show on WebmasterRadio.fmof the same name.

ezlocal blog If youre in search of great advice on local search marketing, this might be your lucky day. You can expect detailed how to posts including those about Google Maps and Local Business Center and local marketing topics. ezlocal itself is a local business search resource and directory.

Digital Marketing Zen David Wells is a digital marketing strategist for an agency in Charlotte, SC and publishes a blog that documents his observations via posts, podcasts and a curated collection of videos on topics that include everything from Augmented Reality to SEO and Social Media to Web Analytics.

Single Grain Blog This agency blog is written by Sujan Patel and Ross Hudgens on SEO, PPC, Design, Link Building and some social media.

Website Workshop Buzzhound Learning Lab is aSt. Louis, MO based agency with a newer blog that has started writing posts again about SEO and topics that support the SEO training courses offered. Hopefully they continue.

Aussie Internet Marketing Blog Sean Rasmussen writes down under about practical tips on a variety of online marketing topics including SEO, blogging, social media and general web 2.0.

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Source: www.toprankblog.com

SEO Internet Marketing Blog, local search marketing, online marketing topics, social media marketing