Internet Brands Acquires Assets Of Alllaw.com And Attorneylocate.com
ALBUQUERQUE, N.M.–(BUSINESS WIRE)–Internet Brands (NASDAQ: INET) and AllLaw.com, Inc. announced
today the acquisition of AllLaw.com and AttorneyLocate.com, properties
of Internet marketing firm AllLaw.com, Inc. These websites connect
consumers with attorneys throughout North America and provide laypeople
and legal professionals with access to legal information, forms and news.
We are excited to add AllLaw.com and AttorneyLocate.com to our growing
collection of legal sites
With a substantial amount of organic traffic, good reputation in the
search engines, and clients throughout North America, AllLaw.com and
AttorneyLocate.com are leaders in the attorney directory and legal
information space.
We are excited to add AllLaw.com and AttorneyLocate.com to our growing
collection of legal sites, said Bob Brisco, CEO of Internet Brands.
These sites are strong properties that enable us to continue to build
out our legal verticalproviding consumers with access to the resources
they need to make informed legal decisions.
As an Internet marketing firm, AllLaw.com, Inc. will maintain control of
its search engine optimization (SEO) business with attorneys and other
small businesses across the United States and Canada through an existing
DBA called SonicSEO.com.
AllLaw.com, Inc. plans to undergo a corporate name change to
SonicSEO.com, Inc. within the next month.
According to Arvind Raichur, CEO of AllLaw.com, Inc., Having built
AllLaw.com and AttorneyLocate.com from the ground up, we are proud to
have developed and maintained these sites since 1998. We believe
Internet Brands will continue to provide a great consumer experience and
take these sites to a great placeconnecting more clients with legal
professionals.
This is an exciting change for us, Raichur continued. As we move
forward in the new Internet climate, this transaction enables us to
better focus our efforts on SEO, the fastest growing segment of our
business where we have a 95% renewal rate. The quality of our SEO and
Internet marketing services is not going to change; it is an area of
growth and expansion that we look forward to thriving in for years to
come.
About Internet Brands, Inc.
Internet Brands, Inc. is a unique and leading Internet media company.
INET owns and operates more than 100 websites that are leaders in their
vertical markets. These sites include ApartmentRatings.com,
CarsDirect.com, ExpertHub.com, CruiseReviews.com, DavesGarden.com,
DoItYourself.com, FitDay.com, FlyerTalk.com, HealthNews.org, Loan.com,
Wikitravel.org, and many more. In total, these sites organically attract
(without paid marketing) approximately 69 million unique visitors per
month. The vast majority of these sites have very strong community
participation.
INET is also unique in its ability to monetize Internet audiences. The
company’s proprietary platform optimizes yields from its more than
40,000 direct advertisers spanning seven vertical categories. The
platform is also core to the company’s acquisitions strategy, providing
a cost-efficient and scalable approach to expanding the company’s online
footprint.
About AllLaw.com, Inc. (soon to be SonicSEO.com, Inc.)
AllLaw.com, Inc. is an Internet marketing company that was started in
1998 by University of New Mexico alumni Arvind Raichur, J.D. and Becky
Raichur in Albuquerque, N.M. The company began by offering Internet
marketing services to attorneysproviding websites, an online attorney
directory and an online portal for consumers and lawyers in need of
legal information. After surviving the dotcom bust of 2001, the company
has gradually expanded its online marketing services to reach other
types of businesses.
The company, through SonicSEO.com, offers comprehensive Internet
marketing services that include: website design, development, hosting,
search engine optimization, e-commerce solutions and social media
services. They are leaders in making quality online marketing accessible
to small- to medium-sized businesses. Located in Albuquerque, New
Mexico, the company has clients throughout the United States and Canada.