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Study reveals a Social Media marketing strategy in combination with Search Engine Optimization techniques will yield greater potential results.

Online PR News 07-April-2010 Independent study reveals that a Social Media marketing strategy combined with Search Engine Optimization techniques can significantly increase a company’s online results. For the purpose of the study businesses that depended solely on one strategy were compared against businesses that integrated both. To enhance the comparison the businesses that were analyzed offered the same services to the same market. The businesses that combined a Social Media marketing strategy with Search Engine Optimization techniques benefited from greater Internet exposure, website traffic and were less affected by market fluctuations.

Search Engine Optimization (SEO) and Social Media Marketing are considered by many to be polar opposites competing for the same budget. However, according to Irbtrax SEO Social Media Internet marketing founder Scott Moir this is currently changing-

“The greater emphasis on Real Time uniquely combines the science of SEO with the art of Social Media. As a result, aggressive companies are integrating these two practices in order to maximize their online results and return on investment.”

Irbtrax understands that at their core Social Media Marketing and Search Engine Optimization have a lot in common. Including but not limited to the fact that Social Media (SoMed) and SEO both strive to increase traffic. Both aim to expand Internet visibility. And both endeavor to improve visitor experience. The difference is in the methods and platforms they use.

The Irbtrax founder summarizes their basic fundamental differences as:

- SEO seeks to increase traffic by improving a company’s organic Page Rankings or enhancing Search Engine Results Pages (SERP’s) for a particular keyword phrase.

- Social Media aims to increase traffic using third party platforms like Facebook, Twitter, or Blogging.

- SoMed focuses on the quality of outbound content. SEO emphasizes quality inbound links.

- SEO strives to optimize a website for search engines while enhancing visitor experience resulting in higher conversions.

- SoMed seeks to increase the sharing of content while improving visitor interactivity to generate business.

By combining these practices a business that depends on the Internet for all or part of their prosperity will put itself in a position to maximize its return on investment, increase Internet visibility and gain a competitive advantage.

To view a release pertaining to Search Engine Optimization tips visit:

SEO-techniques-tips-for-google-bing-yahoo.com

To view a release outlining the benefits of Facebook vs. Twitter for business visit:

Facebook-vs-twitter-social-media-marketing-analysis.com

To learn how Irbtrax can assist in improving your SEO efforts, developing a results oriented Social Media strategy or optimizing your existing campaign browse the website attached below the ‘Media’ section of this release.

About: Irbtrax provides results oriented Search Engine Optimization, Social Media Internet marketing, online Public Relations and Market Research Solutions for businesses seeking a competitive advantage. Irbtrax specializes in using traditional methods in non traditional but highly effective ways.

This release was SEO and Social Media enhanced by Irbtrax in cooperation with Online PR News

SEO Media Marketing Strategy, Search Engine Optimization, social media, social media marketing

Social media marketing doesn’t exist in a vacuum. You can’t plan a strategy and implement it without taking other forms of marketing into account. The more you integrate your marketing strategies, the better your chances for success.

There’s a two-pronged approach to look at this situation:

The departments involved

The overall strategies you implement

Ensuring Everyone Knows

Your customer service department may not be directly involved in your online social media strategy, but they can still help make your implementation a success. The same goes for your traditional marketing department, your public relations team, and your information technology organization. Let everyone who could have a hand in helping you succeed know what you are implementing.

Your customer service department has a direct line to your customers; they have the opportunity to let your customers know about your Facebook Fan Page, your new community, your blog, or other social media tactic. Your customer service department is also a great wealth of stories of engagement that happens in a one-on-one environment – the phone. Most likely, your customer service representatives can relate at least two stories to you a week about how they helped customers; these make for great conversation starters in social media communities.

Then there’s your marketing departments. Whether it’s SEO (define), PPC (define), e-mail, direct mail, public relations, or more traditional marketing, your social media strategy will be a much bigger success if you work with these departments and incorporate their efforts and tactics into your own strategy. Your PR team can give you better insight in dealing with the media, as opposed to bloggers, and they can help your team understand the messaging your company has carefully crafted. Marketing can help make the offline pieces jive with online efforts. SEO and PPC can complement what you are implementing, and e-mail can help to propagate your messages to those people already interested in what you are doing.

By working with your IT department as well, you will be better prepared if something really takes off in social media. Your IT department can ensure that the site can handle the influx of traffic if your tactic implemented in social media communities really hits home with the audience and spreads like wildfire.

There are other departments you shouldn’t leave out of the mix either. Your HR department can help you establish policies so that everyone in the company realizes what they do in social media affects the company’s image and reputation. Your legal department should be brought in too – actually, they should be one of the first places you discuss your social media strategy with, because they can help keep you out of trouble from the get-go.

Integrating Your Social Media Marketing Strategy

Just because you launch a Fan Page on Facebook doesn’t automatically mean you’re going to get thousands of fans immediately. If you launch a new community, it doesn’t mean there will be hundreds of sign-ups the minute the site goes live. This takes time and promotion.

While social media is about engagement and creating relationships, people must know that you are out there engaging. To do that, you must be wise about how you implement your social media strategy. That means integrating several aspects of marketing (both online and offline) into your approach.

By having the above-mentioned interaction with your other departments, you’ll be able to get help from those departments to help promote what you are implementing in social media. The whole point of your engagement strategy is to be social with your community, customers, and audience, isn’t it? Why not use your whole arsenal of marketing experts to help increase the potential base you can be socially engaging with?

Your SEO and PPC team can help optimize your initiative for search engine rankings. SEO is going to take a bit of time to start to appear in the natural results. While that occurs, a small PPC campaign could help get the attention of those you are trying to reach. Your PPC team can tweak the ad copy to relate best to the audience you are trying to engage with and can look at several avenues, including ads placed on sites beyond just Google.

Your marketing team can help publicize social media efforts on your company’s more traditional marketing outreach. If you have a TV campaign running, ensuring your Facebook Fan Page address is displayed could be a huge boon for driving new fans, and open up the opportunity for more engagement.

It doesn’t stop there, either. Your e-mail team, direct mail team, and PR team can help get the word out about your social media strategy. Why not use all of these areas of expertise to your advantage? Taking the steps to understand not only the audience that you are targeting, but how your own internal company structure can best help you, can lead to more success when implementing your social media strategy.

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