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Premier UK Search Engine Optimisation agency, SEO Consult, report that they have seen over a third of their clientbase achieve a substantial increase in their PageRank during the last Google update on April 3rd 2010.

SEO Consult were one of the first SEO specialists in the United Kingdom to report on the latest Google PageRank update which occurred over the Easter bank holiday weekend, 2010. Google PageRank is useful SEO information to have as an indicator of the current authority Google holds for a specific website, and a steady rise can be a good sign that their search engine optimisation campaign is having a positive effect on the way that Google views them.

The latest PageRank update saw over a third of SEO Consults clients receive a significant boost in their PageRank, all having undergone ethical SEO practices employed over a period of time. Key off page optimisation techniques combined with streamlined, optimised live pages and social media optimisation are SEO Consults focus and they maintain that their white hat policy is reaping excellent rewards.

Were delighted for our clients and feel this latest PageRank update proves our SEO philosophy is on the right track. That the best way to improve rankings and authority is by implementing well researched, bespoke and ethical SEO strategies for long-term, stable growth, commented Matt Bullas, Managing Director of SEO Consult. PageRank shouldnt be given too much weight, but its an impressive indicator to how important Google judges a website to be. We expect these clients to now see further improvements to their relevant site traffic, and any business or organisation considering an SEO campaign can contact us today for a free SEO analysis.

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SEO Google PageRank, PageRank, PageRank update, SEO Consult

The UK’s premier Search Engine Optimisation and internet marketing agency, SEO Consult, today comment on news that Google has performed a PageRank update across the internet

Online PR News 04-April-2010 Cheshire, England (April 4, 2010) – The UK’s premier Search Engine Optimisation and internet marketing agency, SEO Consult, today comment on news that Google has performed a PageRank update across the internet during the Bank Holiday weekend.

Google’s PageRank system is a useful indicator for SEO agencies and webmasters in adjudicating the relevance of a website and just how much authority Google has applied to any given webpage on a scale of 0 to 10. A website with a PageRank of 0 is deemed to have little-to-no relevance or authority at all with those closer to 10 being judged as trustworthy with high quality content and worthwhile services.

The latest update isn’t the first time that Google have decided to update their PageRank system during a public holiday – the last update occurred during the Christmas period of 2009 amid rumours that another update may potentially never happen again and that the entire system would be phased out altogether. PageRank can be especially useful in a website optimisation campaign, and SEO Consult have seen many positive results for the vast majority of their client base.

“The latest PageRank update has shown some incredible results for most of our clients, with most of them seeing a substantial increase in their PageRank and authority,” commented Matt Bullas, Managing Director of SEO Consult. “When offering SEO advice, we always maintain that PageRank should never be forced and that it should come naturally over time. These latest results for our clients’ campaigns shows that we are heading along the right lines with our mission statement and their jump up the SERPs should see increased business and revenue for them in the coming months. We also maintain though that a campaign shouldn’t be built solely around PageRank and that it should only ever be used as a sign to how effective your link building and SEO strategies are.”

To find out more about SEO Consult please visit our website at http://www.seoconsult.co.uk/ or call 0845 205 0292 during office hours.

About SEO Consult:

SEO Consult is the specialist SEO division of Click Consult. Established in 2003, Click Consult is a leading provider of Search Engine Marketing (SEM) solutions, including Pay Per Click (PPC) Campaigns, Content and Banner Advertising, Search Engine Optimisation, Affiliate Marketing, Shopping Feeds, Website Design and Development, E-Mail Marketing and Online PR. With over 40 Staff in Cheshire and London, Click Consult has over 200 PPC and SEO clients in every major industry. Click Consult is fully certified by Google AdWords, Microsoft adExcellence, the Internet Advertising Bureau and SEOCertification.org.

SEO Click Consult, PageRank, PageRank update, SEO Consult

Google has completed a PageRank update across the web. SEO Consult has monitored and reported several PageRank increases on many of our monitored websites, having a positive effect on the SERP rankings on 03 April 2010.

This is the second time that Google has decided to make the update over a national bank holiday in the UK the last update being over the Christmasmas period with the update happening on 31 December, 2009.

This update will be welcomed by many website owners. Google PageRank gives an indication of the relevance applied to any given web page, delegating a score of between 0 to 10. This also assists searchers who use PageRank as an indication of the authority applied by Google to a webpage.

How is PageRank Calculated?

The full PageRank algorithm was created by Larry Page at Stanford and is as follows:

PR = 0.15 + 0.85 ( PR(Backlink 1)/TotalLinks(Backlink 1) + PR(Backlink 2)/TotalLinks(Backlink 2) + + PR(Backlink X)/TotalLinks(Backlink X) )

Recent rumours have circulated in the industry that PageRank could well disappear over time, with websites potentially having their last PageRank sticking to them for life. For high PageRank sites this would be welcomed, but for low ranking PR sites this could only be negative. If the rumours prove to be true, in time PageRank could just be removed and not be visible at all. This is another potential option Google could utilise if they so wish.

Many SEO companies and webmasters focus on PageRank as an indication of success, however PageRank cannot and should not be forced the process should be a natural indication of the authority your webpage has built through your efforts to attract targeted visitors.

We have seen many low PageRank sites that have very good SERP rankings, hence proving PageRank does not mean high rankings. However, the longer term strategy of a webmaster or site owner is to build authority and rankings for overall stabilised success, this can be achieved through natural methods of search engine optimisation to attract visitors to your target webpage.

If you require a free analysis to review any part of your website or a change as part of this recent update, please do not hesitate to contact us.

SEO PageRank, PageRank increases, PageRank sites, PageRank update