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OrderDynamics, Canada’s Leading On-Demand eCommerce Platform Provider has recently deployed upgrades to its multi-eStore Search Engine Optimization (SEO) system, specifically designed for large catalog merchants to grow organic traffic and avoid duplicate content.

Toronto, ON (Vocus/PRWEB) December 06, 2010

As part of their quarterly feature release strategy, OrderDynamics delivers another important upgrade to its frontend presentation engine to help organically grow traffic to their Client’s websites. The recent upgrade extends the capabilities of their already powerful SEO metadata toolset that allow merchants to optimize Product, Category, Brand, and Manufacturer landing pages. The upgrade enables control over all dynamic pages, referred to as Faceted Navigation (sometimes called Guided Navigation) pages and Search Results pages, a major contributor to the cause of duplicate content on eCommerce websites. The OrderDynamics platform now allows point-and-click control over SEO metadata for any URL, even dynamic URLs, including Page Title, Link Title Tag, Meta Keywords, Meta Description, Vanity URL, and Link Canonical tag. OrderDynamics also offers the ability to generate metadata using formulas and a combination of phrases and source data such as product names, descriptions, etc.

“OrderDynamics is squarely focused on helping our Clients grow their business by leveraging the latest traffic building and conversation best practices,” explains Michael Benadiba, CEO of OrderDynamics. “We continue to lead in the area of on-page SEO and we are investing heavily in this area because of the significant benefit it brings to our Clients.” The latest upgrade allows merchants to quickly optimize strategic landing pages, instantly improving organic traffic from search engines and reducing pay-per-click (PPC) advertising costs through increased page quality scores.

By enabling control over the Link Canonical Tag, OrderDynamics Clients can avoid duplicate content issues, a hot topic for all online retailers especially large catalog merchants that offer multiple points of navigation like brand, category, and search. In addition, OrderDynamics has provided the ability for keyword rich Product Attributes used in Guided Navigation to be appended to the URL to further optimize pages with no merchant intervention.

OrderDynamics made the feature live in its On-Demand eCommerce Platform in August as part of their Summer 2010 release.

About OrderDynamics Corporation:

OrderDynamics Corporation is a privately owned eCommerce platform service provider for high-growth B2B and B2C businesses. The success of OrderDynamics is highly attributed to its Software-as-a-Service (SaaS) eCommerce model and Dynamic Merchandising concepts which provide superior control and help drive revenue. The OrderDynamics solution caters to multi-channel retail, manufacturing, business-to-business, and complex online retail. OrderDynamics officially launched its On-Demand eCommerce Platform in 2006 after 2 years of research and development.

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SEO ecommerce platform, large catalog merchants, link canonical tag, pages

Since the dawn of SEO, website owners have been using the trick of hiding text on their pages to fool the search engines. By making the text the same colour as the background, or concealing it through the use of CSS, website owners can fill their pages with as many keywords as they wish without hindering the look, or the readability, of their websites.

But does it work? Can you actually get away with hiding text on your website and achieve decent Google rankings as a result?

Well, if it didnt work, people wouldnt still do it. We see countless websites that have had text concealed within their pages, stuffed with keywords (and often placed with h1 tags) for the purposes of fooling Google and, quite, often those websites actually rank for the keywords in question. Theyre merrily lording it high up in Google for keywords theyve spammed up their pages for, flying in the face of good quality, ethical, SEO.

So if it works, wheres the harm?

This is the problem while using hidden text may well work (and often does) it is against Googles terms of service and, as such, can get a website into a lot of trouble. Many smaller websites, particularly those optimising for geographical keywords, may well get away with it for a long time but it is by no means a long term strategy, nor is it a platform on which to build a successful website.

Its like cheating on your tax return. You may get away with it, you may find years go by without you ever getting caught, but do you really want to run that risk? If you do get investigated (by the taxman or by Google) youll find yourself in a great big vat of hot water, one which youll most likely drown. While the taxman will demand money, plus interest, Google will make no such demands it will simply kick your website into touch, banish it from the index and reduce your Google traffic from a flowing river, to a trickling tap.

In order to placate Google you would have to remove the offending spam, and then request re-inclusion which may or may not be forthcoming. Once you have done this of course, even if you do get put back into the index by Google, it wont be near the top where you had previously featured as a result of the hidden keywords it will be wherever Google genuinely feels you belong; probably quite far down.

You will then need to start from scratch with search engine optimisation, done ethically, to show Google what your website is about. This will take time but, if your business has grown used to the level of traffic and conversions your website has been enjoying, can you afford to wait?

The best option of course is not conceal text on your website at all (and not cheat on your taxes) because being found out will ruin anything you have built up. Do it properly from day one, and be rock solid in terms of SEO.

SEO google, keywords, pages, search engine

The practice of purposely creating negative reviews to increase prominence in Google will no longer be possible for a SEO tactic.

Search engine giant Google, starting this week, has plugged an offensive SEO tactic to increase page ranking by web sellers. This strategy by unscrupulous web owners targets negative reviews as a means of increasing traffic and landing their web pages in top pages of Google.

Google started adjusting their algorithms when an article in The New York Times was published last Sunday, November the 28th, about Clarabelle Rodriguez and her traumatic experience with DecorMyEyes website last July. Ms. Rodriguez purchased contact lenses and a pair of glasses. Unhappy with her purchase, she tried to return them and ask for a refund. This caused an avalanche of hate mail, threats and harassment actions from the web owner, Vitaly Borker, including one email that said, I am watching you.

Upon further investigation by The Times, it was discovered that Mr. Borker would routinely shout and scare his web customers in the hopes of their posting something about his web site and increase traffic. The purpose of his SEO tactic was to increase links and the prominence of his site in the eyes of search engines to increase ranking in his search engine position for keywords like the brand names of certain eyeglasses.

Mr. Borker was arrested last October the 27th after Ms. Rodriguez went to the police to file a formal complaint. He is due in court for his arraignment on December 22nd. His website, which once made the top page of a search for eyeglasses is now nowhere near the first 20 pages.

As for Google, they are likely to keep the changes made to their search algorithm a secret, but they promise that they will be keeping an eagle eye out for merchants who purposely provide a bad user experience.

SEO google, pages, search engine, SEO tactic