navSEO

Wednesday, 14, Jul 2010 10:19

Businesses looking to tie in their search engine optimisation (SEO) activities with the London Olympics in 2012 should start their preparations now, according to one expert.

Writing in a column for Netimperative, Chris Speed of search marketing firm I Spy explains that while the search landscape as a whole should remain largely the same, significant developments may occur in the world of online marketing between now and the event.

He says that research shows SEO is seen as a viable web marketing channel by many firms and recent moves towards a more integrated form of search engine marketing that encompasses both paid and natural search – as well as social media – could make the medium even more attractive.

“Another major development is in visual search capability, which will allow users to see results in an image form rather than text … This means search won’t be able to ‘cheat’ with image alt tags,” Mr Speed comments.

The recent World Cup highlighted how the right online marketing campaigns can boost brands – according to Experian Hitwise, the tournament helped to drive searches for the likes of Qantas, Virgin Atlantic and Marks & Spencer.

Interested in having a DirectNews news feed on your website?

Add Comment

Subscribe to newsletter

SMS this article

SEO online marketing, search engine, search engine optimisation, search marketing firm

The search engine optimization company blasts away the pounds in a fitness competition to claim coveted tech prizes.

SALT LAKE CITY It doesnt take much to get a team of tech-savvy geeks to trim down and shape up just a few, sweet tech prizes.

Mention iPad, or Dell Mini 5, and then mix in a little friendly competition, and the employees here will do the rest, said Dave Bascom, CEO of SEO.com, a search marketing firm.

To improve the fitness and the overall health of his employees, Bascom is awarding the person who loses the highest percentage of body fat by June 1 a $500 prize of their choosing.

SEO.com as a whole may benefit in multiple ways with the competition. A study done in 2005 by the American College of Sports Medicine said workers who regularly exercise are more productive, managed time better, and worked better with their co-workers. Studies also show that employees who exercise regularly have fewer sick days, and less health-related expenses.

If nothing else, well all be a little healthier in 90 days after doing this for three months, Bascom said. And the In-N-Out Burger that just opened up by our office may not get as much business for awhile.

Early on, the competition is already heating up.

Nothings keeping me away from that iPad, said David Malmborg, senior SEO specialist.

I dont want to win just for the iPad, said Tyson Hymas, senior SEO specialist, I want to win to beat Malmborg.

SEO.com employees are coming up with different strategies to lose body fat. Hymas will be following the P90X exercise program and the diet Brad Pitt used to get in shape for the movie, Fight Club. Tiana Smith, a copywriter, will be following a routine set up by her personal trainer. Others have more creative tactics.

You have to have a strategy for yourself; then you have to have another strategy to sabotage the competition, said Scott Cowley, SEO manager. Ive used my social networks to find recipes for innocent looking, but highly fatty treats, which I will be putting around the office.

About SEO.com

SEO.com is a search marketing firm that makes its clients money by driving traffic to their websites through aggressive search engine optimization, pay per click management, social media marketing and other search engine marketing services. SEO.com then turns those visitors into sales through search-optimized Web design and conversion optimization. Clients range from small startups to Fortune 100 companies.

Source: www.seo.com

SEO body fat percentage, Search Engine Optimization, search marketing firm, senior seo specialist

The search engine optimization company blasts away the pounds in a fitness competition to claim coveted tech prizes.

Salt Lake City, UT (Vocus/PRWEB ) March 3, 2010 — It doesn’t take much to get a team of tech-savvy geeks to trim down and shape up just a few, sweet tech prizes.

“Mention ‘iPad,’ or ‘Dell Mini 5,’ and then mix in a little friendly competition, and the employees here will do the rest,” said Dave Bascom, CEO of SEO.com, a search marketing firm.

To improve the fitness and the overall health of his employees, Bascom is awarding the person who loses the highest percentage of body fat by June 1 a $500 prize of their choosing.

SEO.com as a whole may benefit in multiple ways with the competition. A study done in 2005 by the American College of Sports Medicine said workers who regularly exercise are more productive, managed time better, and worked better with their co-workers. Studies also show that employees who exercise regularly have fewer sick days, and less health-related expenses.

“If nothing else, well all be a little healthier in 90 days after doing this for three months,” Bascom said. “And the In-N-Out Burger that just opened up by our office may not get as much business for awhile.”

Early on, the competition is already heating up.

“Nothing’s keeping me away from that iPad,” said David Malmborg, senior SEO specialist.

“I don’t want to win just for the iPad,” said Tyson Hymas, senior SEO specialist, “I want to win to beat Malmborg.”

SEO.com employees are coming up with different strategies to lose body fat. Hymas will be following the P90X exercise program and the diet Brad Pitt used to get in shape for the movie, “Fight Club.” Tiana Smith, a copywriter, will be following a routine set up by her personal trainer. Others have more creative tactics.

“You have to have a strategy for yourself; then you have to have another strategy to sabotage the competition,” said Scott Cowley, SEO manager. “I’ve used my social networks to find recipes for innocent looking, but highly fatty treats, which I will be putting around the office.”

About SEO.com

SEO.com is a search marketing firm that makes its clients money by driving traffic to their websites through aggressive search engine optimization, pay per click management, social media marketing and other search engine marketing services. SEO.com then turns those visitors into sales through search-optimized Web design and conversion optimization. Clients range from small startups to Fortune 100 companies.

###

Bookmark -
Del.icio.us |
Furl It |
Technorati |
Ask |
MyWeb |
Propeller |
Live Bookmarks |
Newsvine |
TailRank |
Reddit |
Slashdot |
Digg |
Stumbleupon |
Google Bookmarks |
Sphere |
Blink It |
Spurl

Source: www.prweb.com

SEO body fat percentage, Search Engine Optimization, search marketing firm, senior seo specialist