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Yesterday I announced that we posted the full agenda for the upcoming SphinnCon Israel SEO conference. If you have not registered yet, make sure to go register now, before it is too late.

The agenda has 10 sessions, two sessions going on at once. It is the first time we are running this event from 9am to 6pm. In the past, the event typically ran for half a day.

We have some of the best speakers at the show. Most speakers are from Israel, thus bringing their expertise of how to run and operate an SEO, SEM, social media, web development and related company in Israel. The conference, for the most part, will be delivered in English but we will have a single Hebrew SEO panel given in Hebrew.

Chris Sherman, Executive Editor Search Engine Land & President of Searchwise who chairs many of the official Search Marketing Expo (SMX) events will be joining us at SphinnCon this year.

Google is sending a search quality representative from their Dublin office to speak and answer questions as well.

Here is a list of our confirmed speakers:

Oren Shatz, Chairman, SEO Israel Technologies Ltd.
Ziv Dascalu, Founder, WiseImpact
Miriam Schwab, CEO, illuminea
Gil Reich, Answers.com
Uri Breitman, TBWA\DIGITAL
Thomas Bindl, Founder and CEO of Refined Labs
Ophir Cohen, CEO, Universal Mccann Search
Charlie Kalech, Director, J-Town Productions
Dan Perach, Co-Founder, PPCPROZ
Adir Regev, CEO of GO Internet Markting
Gilad Sasson, Search Marketing Analyst at nekuda.co.il
Sam Michaelson, Five Blocks
Shira Abel, Abel Communications
Dan Gerstenfeld, Lecturer at JCT & CEO of Interteam
Menachem Rosenbaum, TENS-Technology
Gab Goldenberg, SEO ROI
Ofer Dascalu, CEO & Founder, WiseImpact
Branko Rihtman, Whiteweb
Dixon Jones, Managing Director of Receptional Ltd.
Yehoshua Coren, Founder and Principal of Analytics Ninja
Daniel Waisberg, Founder of Conversion Journey
Yam Regev, CEO at Compass Internet Solutions
Olivier Amar, Independent Marketing Consultant, PointUp Media
Barry Schwartz, CEO of RustyBrick
Chris Sherman, Executive Editor Search Engine Land & President of Searchwise
Kelli Brown, Owner of Pixel/Point Press
Oren Todoros, CEO of OrenTodoros.com
Kevin Gibbons, founder and Director of Search at SEOptimise
Tal Siach, Founder of Walyou.com & Social Media Strategist
To Be Announced, Google Search Quality Strategist from Google Dublin Office

For a complete agenda, see the SphinnCon Israel web site.

I would like to thank our sponsors:

Answers.com
MajesticSEO
Analytics Ninja
GO Internet Marketing
Trusted Proxies
Inbal Hotel

Plus I’d like to thank my personal advisors for the event. They include (in no specific order) Olivier Amar, Branko Rihtman, Gilad Sasson, Mayer Reich, Michael Barnett, Roi Hildesheimer and Ophir Cohen. And of course, I’d like to thank the Third Door Media and Search Marketing Expo team for all their help.

Finally, thank you to all those who have already registered for the event. This will be our largest event to date. So thank you!

If you have not registered yet, please do so asap, before it is too late. You can register at my site now.

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SEO Hebrew SEO panel, Israel, search marketing, SphinnCon Israel SEO

By Milind Mody

With Internet penetration in India rising from 0.1% in 1998 to 6.9% in 2010, search marketing plays an increasingly important role in the marketing strategy of Indian start-ups. Many companies try a spray and pray approach, undertaking ad hoc activities and hoping that they bear fruit. What you need instead is to adopt an aim and shoot approach.

Spending on search marketing is less about quantity and more about the strategy. One of the most misunderstood areas of search marketing is Search Engine Optimization. Many start-ups go wrong in basic SEO. A successful SEO campaign begins with keyword research and includes strategies for adding content and gathering links. Here are some tips:

Keyword Research
One of the biggest mistakes I see start-ups (or, for that matter, even larger companies) make is in the keyword selection process. They use theGoogle Keyword Research Tool. But the mistake they make is to select a Broad Match and not an exact match. For all SEO purposes, you need to consider only the Exact match numbers. I would advise going one step further and running a small Adwords campaign for your website. That will give you the most accurate data as to which keywords get you leads or sales. Once you have this data, you can start using it for SEO.

Adding Content
Content is king. But most people are puzzled over how to add content to their websites. Do a keyword research and find out what problems people face in your industry. Once you know the problems or questions people ask before a purchase, use those as the basis for creating content. You can then upload this content, perhaps to your blog. This will ensure that you add relevant content to your website.

Going Social
Once you add content, you can also summarize the content and post it with a link to your blog on your Facebook page and to your Twitter account. This will make your website active on social websites, which these days play an important role in Google rankings.

Going places with Local
With Google Places rolling out in November in the U.S., U.K. and some other countries, local search has become a very important factor in getting your business visibility on the first page of Google. So make sure you submit your listing to all major local search engines in India likeGoogle Local,Just Dial,Ask Laila,Guruji andHotFrog.

Make sure you submit it to the right categories and also use your keywords if possible in the business title and description. Utilize all the features of the local submissions and enhance the listing wherever possible.

SEO keyword research, search engine, search marketing, SEO campaign

Helen Faber: Ontario Chair, SEMPO Canada

Ottawa, ON (PRWEB) November 22, 2010

SEMPO Canada, recognized as the authority in Search Marketing in Canada, announced today the appointment of Helen Faber, Owner of Canadian SEO agency WebFuel, as the first Provincial Chair for the organization. SEMPO Canada is one of the country groups under this organization the SEMPO (Search Engine Marketing Professional Organization). Focused on improving the visibility of ethical, professional and responsible Search Engine Optimization and Search Engine Marketing for the Canadian search industry, the appointment of Helen Faber in Canada sets the organization up to pursue the next phase of growth in Ontario and across other provinces.

SEMPO Canada was created by founding members and co-chairs Ken Jurina, President and CEO of Epiar Inc. and Alexandre Brabant, President of eMarketing 101, who are charged with the mission to educate and increase awareness of the benefits of ethical search. “We are very fortunate to have Helen on board, said Jurina. Her deep understanding of the industry combined with her experience in building relationships, both online and off, has made her the perfect choice for the role of Ontario Chair for SEMPO Canada.

Helen Faber will be working closely with other leaders in the Canadian Search Engine Marketing industry to ensure SEMPO Canadas mission is fulfilled. Not unlike other countries, the fields of Search Engine Optimization (SEO), Pay-Per-Click (PPC), and Search Engine Marketing (SEM), are well established in Canada. We have a strong network of Search Engine Marketers who are extremely dedicated to ethical search from across the country. By building on that network, I look forward to continued innovation in the field to ensure business organizations in Ontario and other provinces across Canada are well served, said Faber.

Join SEMPO Canada on LinkedIn

SEMPO Canada is currently reaching out to other Canadian Search Marketing Agencies and in-house Internet marketers who are looking to align themselves with an organization poised to strengthen the Search Engine Marketing Industry. SEO, PPC and SEM practitioners, managers and/or educators are invited to join the SEMPO Canada LinkedIn Group, which officially launched earlier today. We welcome all levels of expertise who are interested fostering growth, awareness and understanding of ethical search marketing in Canada, adds Ken Jurina. The SEMPO Canada LinkedIn Group is open to Search Marketing agencies and in-house Internet Marketers from all provinces across Canada, and in both official languages, looking to share their knowledge. Join the SEMPO Canada LinkedIn Group today to engage in topical discussions on Search Marketing, SEO, PPC and other search-related topics.

About WebFuel

WebFuel is an Ottawa-based search engine optimization agency that improves visibility in search and social media. Specializing in Canadian organic, paid and social search, WebFuel offers ethical strategies, best practices and measurable conversions to empower business on the web.

About SEMPO Canada

Working on behalf of the countrys Search Engine Marketing and industry professionals, SEMPO Canada is non-profit professional search marketing association dedicated to increasing awareness and promoting the ethics and value of search engine marketing in Canada.

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SEO search engine, search engine marketing, search marketing, SEMPO Canada