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Eds note: Every so often we publish a guest column (reprint) of our favorite candid SEO experts out there, Jill Whalen. This latest rant/sensible-advice appeared in this weeks High Rankings Advisor. Enjoy!

Last week I was speaking with a potential client in need of SEO consulting who told me that they had been working on their product part e-commerce website over the past few months by adding SEO articles to it on a regular basis. SEO articles? I thought. Why would an e-commerce site that sells product parts need articles about SEO?

Of course, I knew they werent talking about writing articles about SEO, but writing articles for SEO. Which is often just as silly. Unfortunately, I hear this on a regular basis because so many believe that writing keyword-stuffed articles is somehow an SEO requirement. They dont know why they might need these articles only that, for whatever reason, the Google Gods want them. And so they write articles that nobody would be interested in reading, but which are stuffed chock-full of the keywords for which they would like Google to show their site.

And then they wonder why its not happening for them.

Did we not provide Google with the SEO articles they require? they ask incredulously.

Why does Google not show our History of Product Part A article when someone is searching to buy one of them?

Let me explain, I say, and ask them to put themselves in the shoes of the potential buyer.

If you were looking to buy Product Part A, which page would you rather find in Google? The one with the product part information, the price, choice of color/size, information on how to purchase it, and an add to shopping cart button? Or the one that tells you the history of said product part?

The choice, of course, is easy when presented that way. And suddenly BAM! It all starts to make sense.

That was exactly MY thought before we embarked on this crazy SEO scheme! they reply. It just didnt make any sense to me, but I figured that Google was just weird and had its own reasons for liking stuff like that. So why do so many SEOs recommend this? is their next logical question.

I wanted to tell them that most SEOs dont have the slightest clue what Google really wants. But instead I told them that its usually because many SEO consultants dont have a good grasp of why they do what they do. Once upon a time, some of them probably stumbled upon some websites that provided a lot of valuable industry information via a blog or resource center, and noticed that the site also did well in Google. So they put 2 and 2 together and came up with the not-so-brilliant idea of writing articles created solely for SEO purposes and then they spread the information to the many places online where SEO myths are propagated.

And the SEO article creation industry was spawned.

Lets step back for a moment and look at the difference between SEO articles and information provided on a site that is there without regard to SEO.

When your goal is to create SEO articles, youll almost always make the wrong decision on what to write about or how to write it because youll be thinking about search engines rather than your target audience. Anything and everything you write or post to your website needs to have a reason for being there.

And that reason is not SEO.

What you add to your site should always enhance it in the eyes of your target audience. If an article about the history of Product Part A is truly something your target audience would be interested in that is, it helps those people who might buy the product make their decision then by all means, write that article. But dont lie to yourself. Your gut will let you know if you really do believe it will be helpful, or if you are just looking for an easy way out!

Your goal is to get into the mind of your potential buyers and figure out what their pain points might be. What might hinder them from buying a particular product? What might prevent them from buying it from you? Maybe theyre not sure if the part will fit the gizmo that they were buying it for. Maybe they dont understand why the latest version of Product Part A (rev.2.56) is worth so much more than the previous version (rev.2.0). So write an article pointing out the differences, and why the manufacturer decided to rev it up, and how the extra money it costs will be well worth paying because it will likely last twice as long.

That is useful information for your target audience.

Its also an article that others interested in Product Part A might link to. And it sets you up as an expert on those types of products. You dont need to think about SEO when you write such an article, because thats not why youre writing it. And yet, by the very act of *not* thinking about SEO, youll have created a potential SEO boon for your site.

The article itself will likely show up for long-tail searches relating to Product Part A (perhaps when people are seeking out the differences between the two revs). And if it naturally garners links, that link juice will spread to the rest of your site, providing your sales pages with a better chance at ranking for your money terms i.e., pages that bring in people who are ready to buy now.

So banish the notion of SEO articles from your vocabulary. Optimize the actual pages of your site that are there to do business, and provide as much additional information as you can that will set your business apart from the others. Get into the head of your potential customers and give them exactly what they need to become informed buyers who want to buy only from you.

Jill

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One of the major Search Engine Optimisation (SEO) software is writing SEO articles which is able to appeal to hoards of individuals to your website resulting in immediate popularity. Following are some of the tips which is able to assist you write profitable SEO articles:

1. The first and the foremost factor its essential to do is determine the key phrases in the slots that youve got targeted. Accordingly, create SEO articles primarily based on these keywords.

2. Then, try to match the key phrases of your SEO articles with your greatest selling items. As an example, in case you are coping with cosmetics, then your greatest selling items could be lipsticks or eye liners. The targeted search objects may, thus be cheap lipsticks or low-cost liners or totally different branded eye shadows.

3. Maintain the above consider thoughts and build upon the probable search phrases that your targeted visitors might be typing in their search boxes. SEO articles build on this sort of an approach are going to attract guests who will likely be prepared to purchase your type of merchandise and services.

4. Write the SEO articles conserving your targeted prospects and their needs in mind. This may mechanically have an effect on your search engine ranking. Also, your SEO articles must be extra about the requirements of the customers and other relevant information related to the specific merchandise, slightly than about you or your company. It is because, a lot of the visitors read SEO articles with the main goal of understanding the product better.

5. You need to be sure that your keywords are properly fitted and placed in your SEO articles, equivalent to within the title and in a gap of every hundred phrases or so in the article.

6. Ensure that your SEO articles are easy to understand and interpret. You would make them more placing by putting in answers to among the frequent questions that the shoppers could have about your products. This can make you come across as an knowledgeable and can ultimately enhance your sale rates.

7. A very powerful factor that most people forget while writing SEO articles is making a backlink to your website. With out this, you will lead nowhere and the whole objective of web site promotion will be a failure.

In case you already have SEO articles which you want to get published, then you have to immediately seek for the best article directories that you may submit them to. If you submit a number of SEO articles often, be assured of a large number of viewers of that listing exploring your web site and products.

Despite the fact that all the above factors make the task of writing SEO articles look like very technical and threatening, its really a very simple task. All you need is slight follow of writing with a good grasp of English language to jot down SEO articles. In actual remark, theres not much difference in writing SEO articles and other bizarre articles.

The underside line, thus, is that your SEO articles should be informative and interesting and encompass content which is past the principle keyword. Retaining this and all the above points in thoughts will make you write great SEO articles.

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Your brand name may be the name of your business, your own name, or a pen name. The same brand name should be used at each article site, so the resource box clear identifies you, or your company.

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