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There are times that I walk into restaurants and Im amazed; not because of the decor or food, but the lack of patrons. Money has been dumped into interior design and quality ingredients, and employees are top notch, but people just arent coming. Its a sad predicament, though it doesnt have to be this way.

Restaurants throughout the world need to recognize the power of Search Engine Optimization (SEO) and understand how targeting potential customers in search engines can drastically increase revenue. If a potential diner is looking for a restaurant in his/her area, or is seeking out specialty foods, its important to have broad online exposure and reel in the catch, especially for seafood restaurants (pun intended). In essence, respond to the interests of customers in a strategic, targeted manner.

Please find 3 tips for creating a killer restaurant SEO campaign below:

Research The first step of any SEO venture is to research target markets and obtain a solid understanding of their mindset. This includes keyword research, exploring successful competitors and why theyre succeeding, and analyzing ones own marketing efforts to see what has worked and what hasnt. Information will set you free.

Implementation Websites and content need to be optimized with a strategic, research-infused approach. Even with the best research, SEO campaigns can fail. Proper implementation includes optimizing all content, utilizing the appropriate number of keywords in page titles and other sections, using long tail keywords, etc.

Tracking After an SEO campaign has begun, tracking must continuously take place. Traffic numbers, referring sites, keyword placement, backlinks and other pertinent information must be watched. Via consistent tracking, underperforming areas can be identified and rectified.

I hope the above information has been helpful and, if you find yourself in a bind and have questions, please feel free to contact me.

Aaron Schoenberger
twitter.com/TheSchoenberger

(310) 876-0874 x1
The Brainchild Group

Aaron Schoenberger is Founder of The Brainchild Group a Search Engine Optimization (SEO) and Social Media Marketing company in Los Angeles, California. Hes known for his work with celebrity clients, top restaurants, professional athletes and Fortune 500 companies.

SEO restaurants, search engine, Search Engine Optimization, SEO campaign

When you begin your SEO campaign, it can be difficult to separate myth from truth. It seems everyone has different ideas of what works and what doesnt, and even someone whos been in the business awhile can get confused as SEO trends, tactics, and techniques change over the years. While there may be much discrepancy, these 17 tips for SEO are something most experts seem to agree on. Following these rules, you can avoid some common mistakes and launch a successful campaign.

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1. Perform keyword research. This is a very important step in your SEO campaign, before you even begin. Thoroughly research all keywords you may want to use this can make a huge difference in your strategy.

2. Dont use the same Metas for every page. All your Meta and Title Tags should be unique for each page. Also, make sure to use keywords and write an engaging title.

3. Dont try to deceive the search engines. Dont overuse keywords, hide text, or create doorway pages. These are unethical forms of SEO. With the current trend of search engines favoring ethical SEO, your best practice is to create a well-thought out web page, that has unique content, and is easy to navigate.

4. Avoid low quality links. Not all links are created equal. Instead of getting links from link farms, research the popularity of websites before getting links from them. Alexa ranks are a good way to check popularity, as well as page rank. However, if your own page rank is rather low, fret not, for this will be explained below.

5. Avoid using links with the same anchor text. Search engines do not like links that use the same anchor text and description that are repeated in short bursts.

6. Dont overdo reciprocal links. Reciprocal linking can be valuable, but only when done in small doses, and if the links are relevant to your business. Also, make sure to have a diverse set of links, including links to blogs, forums, articles, social media bookmarking, and more.

7. Dont become obsessed with page rank. Page rank is only a small part of your entire SEO campaign. The way pages are ranked is actually rather complicated, and is based on many factors. It is possible for a lower ranked page to actually be quite successful and get lots of visitors. So if your page rank is low, dont freak out.

8. Do network with other Website owners. This is a great way to learn, get advice, and exchange links. These relationships can be mutually beneficial.

9. Make site updates regularly. Sometimes, an out-of-date website can be worse than no website at all. Make sure you update regularly with current information, news and events, and fresh content. If you want to catch the eye of the search engine robots, regular updates are a great way.

10. Dont compete for single keywords. Instead, compete for keyword phrases. This will make it more likely that your site will show up as a relevant search result. For instance, if your company sells jewelry boxes, and you attempt to compete for the term boxes, many people who find your site will be looking for cardboard boxes, hat boxes, and other types of boxes, and will likely not stay on your page once they realize you dont sell what theyre looking for. If you compete for the phrase jewelry boxes, its more likely that potential customers who are looking strictly for jewelry boxes will find you.

11. Research your competition. Its always good to know what the competition is up to, including what they are doing on their website, where they are getting links, etc.

12. Design your Website to be SEO friendly. There is definitely an SEO strategy when it comes to website design. Avoid heavy Flash and lots of graphics, since search engine robots crawl the text, not images. Good Meta and Title Tags are a must, as well as fresh and engaging content. If youre hiring someone to design your website, look for someone who is an expert in organic SEO.

13. Use text links instead of images. If using JavaScript, text links are important since spiders wont follow JavaScript.

14. Keep localization in mind. There are several benefits to reaching out to the local audience. Aside from gaining local customers, including location-based keyword phrases, like detriot auto body shop, will help you because you will have less competition for that keyword.

15. Dont ignore the power of content. Nothing drives a Website like good content. Make sure your content is engaging, original, and well researched. Use keywords strategically (so they fit in with the natural flow of text).

16. Always proofread. This step should be a given, yet its not uncommon to see typos and content mistakes on web pages. Aside from providing incorrect information, mistakes, as well as typos, make a web page and its company look unprofessional.

And most importantly

17. Dont Give Up! SEO is not accomplished overnight. It can be a long process and takes lots of work and sometimes trial and error. Keep up your effort and dont give up!

18. Best SEO Tools . Best SEO Tools for Website Analysis and Free Search Engine Optimization Software in One Place to Build a Successful Site for Increase Traffic.

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SEO page, Page Rank, Search Engines, SEO campaign

By Milind Mody

With Internet penetration in India rising from 0.1% in 1998 to 6.9% in 2010, search marketing plays an increasingly important role in the marketing strategy of Indian start-ups. Many companies try a spray and pray approach, undertaking ad hoc activities and hoping that they bear fruit. What you need instead is to adopt an aim and shoot approach.

Spending on search marketing is less about quantity and more about the strategy. One of the most misunderstood areas of search marketing is Search Engine Optimization. Many start-ups go wrong in basic SEO. A successful SEO campaign begins with keyword research and includes strategies for adding content and gathering links. Here are some tips:

Keyword Research
One of the biggest mistakes I see start-ups (or, for that matter, even larger companies) make is in the keyword selection process. They use theGoogle Keyword Research Tool. But the mistake they make is to select a Broad Match and not an exact match. For all SEO purposes, you need to consider only the Exact match numbers. I would advise going one step further and running a small Adwords campaign for your website. That will give you the most accurate data as to which keywords get you leads or sales. Once you have this data, you can start using it for SEO.

Adding Content
Content is king. But most people are puzzled over how to add content to their websites. Do a keyword research and find out what problems people face in your industry. Once you know the problems or questions people ask before a purchase, use those as the basis for creating content. You can then upload this content, perhaps to your blog. This will ensure that you add relevant content to your website.

Going Social
Once you add content, you can also summarize the content and post it with a link to your blog on your Facebook page and to your Twitter account. This will make your website active on social websites, which these days play an important role in Google rankings.

Going places with Local
With Google Places rolling out in November in the U.S., U.K. and some other countries, local search has become a very important factor in getting your business visibility on the first page of Google. So make sure you submit your listing to all major local search engines in India likeGoogle Local,Just Dial,Ask Laila,Guruji andHotFrog.

Make sure you submit it to the right categories and also use your keywords if possible in the business title and description. Utilize all the features of the local submissions and enhance the listing wherever possible.

SEO keyword research, search engine, search marketing, SEO campaign