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Google Places Business Directory changes and SEO solutions are discussed on a webinar held on Thursday Night at 9 PM Eastern Standard Time

Online PR News 10-November-2010 Google Places listings for business have confused SEO Consultants recently with the most recent algorithm change taking full effect.

Consultants who focused on SEO exclusively were not ready for the blending of results with Google Places listings.

Consultants who focused on Google Places listings did not expect to see the map listing at the top of the search engine disappear.

Ken Anderson, owner of IMX Placement Systems, says Although the the appearance of Google Places listings has changed, the fundamentals of a Places page have not changed. Once Local SEO Consultants understand those fundamentals they will be able to adjust with this and any other algorithm change. For instance, our clients and trained consultants have experienced some juggling of the appearance of the Places listings; however, they have overall experienced any decrease in overall ranking”

They will be discussing these fundamentals in their webinar on Thursday evening. Anderson continues, The most recent changes caught consultants off guard who relied solely on self generated authority to attain rankings; those who understood relevancy and a proper user experience were elevated in search rankings”

On Thursday, they will demonstrate how the principle absolutely works on a practical level for consultants and business owners.

What does the relevancy look like that ranks more prominently than those sites built with self generated authority?

The webinar will make that clear. The session will begin promptly at Thursday Night, November 11, 2010 at 9pm EST.

Business owners, SEO Consultants and Google Places consultants who would like to attend can register here to find out how to apply relevancy to the current algorithm and subsequently boost their position in the search engine.

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SEO or search engine optimization is one of the most popular methods of internet marketing used today. This is because of its many benefits as well as with its personalized targeting effects by use of search engines like Google, Yahoo!, and MSN. Because of its popular, many tools have been used to make the process easier and convenient. One of the most popular tools used by many SEO consultants today is the use of CMS or content management systems, or web CMS to more precise. So what is a CMS?

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WCMS softwares were first introduced as commercial software products in the mid 1990s, providing the same type of service and capabilities which is still known today. However, according toSEO Philippines consultants, it was in mid years of 2000 that several providers have emerged to complement the traditional vendors, offering other a wider collection of WCMS softwares. These web content management systems may be categorized as: software as a service, enterprise, mid-market, or open source.

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SEO is all about changes within a website. These change are made to make the website more search engine friendly. Changes within a website would usually involve images, texts, and several codes used for the website, as well as the layout of the website. After planning the changes, a consultant would have to talk to a web professional, a designer or a developer, to make the changes. Though some may gladly make these changes, some may have difficulties in asking a developer to make the changes. This is where WCMS softwares became popular for SEO consultants.

WCMS softwares became useful for designers and web programmers because of its use to create and manage content with relative ease. Through these softwares, they could also make several changes within the website without too much stress. But what made it popular for SEO consultants is that they wouldnt have to bother a web designer of programmer to make changes on the website for SEO purposes. With the help of WCMS softwares, SEO consultants could easily make several changes within the website.

Though most WCMS could be used for SEO purposes, there are several softwares that is built for SEO purposes. One popular example is the use of Joomla! and its plugin JoomSEF.

Example of WCMS for SEO

Joomla! is one of the many popular WCMS used by webmasters today. One popular reason for its popularity in the market is because of its personalized features. Similar to Mozilla Firefox in which users could extend its functionality, Joomla! is also known to allow modular extensions and integrations. Joomla! calls this as Plugins. One popular plugin used by SEO consultants is the JoomSEF plugin.

ARTIO JoomSEF is a SEO component for Joomla! Content Management System that rewrites URLs to be Search Engine Friendly (SEF) and to be human easily understandable. It works with multilingual sites by integrating JoomFish component support. According toSEO Philippines consultants, it enables users full customization of wide-range of meta tags for any URL of the website and works with both Apache HTTP Server and IIS. Part of its extensions include:

Rewriting URLs to be more search engine friendly.

Provides wide range of editable meta tags.

Provides fully customizable URLs and 404 pages.

Helps in handling 301 redirects.

Other than Joomla! and JoomSEF, MODx is also a popular WCMS used by many SEO consultants. Part of what made this WCMS popular is its complete control of all metadata and URL structure for Search Engine Optimization (SEO) purposes.

Visit http://www.myoptimind.com for more info.

Margarette Mcbride is a copywriter of Optimind Web Design and SEO, a web design and seo company in the Philippines. Optimind specializes in building and promoting websites that are designed for conversion..

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