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If you want your website to do well in the search engines then it is important to take care of SEO. So it is very important that your web designer is considering this when it comes to designing your website. Web designers who feel that they are above SEO will usually be the ones who can produce a visually stunning website but you will probably find that it does not do very well in the search engines. You also get the web designer who cant be bothered and couldnt care less about the performance of your website after it has been designed as long as they get paid why should it bother them. Either of these types of web designer can make your website a loser even before it goes online. You want to choose a web designer that understands SEO, and here is how you spot them.

- A good web site designer will be very restrained in their use of flash applications because they know that this can be counterproductive to your SEO efforts. They wont suggest a flash intro to your site, and they certainly wont suggest background music.

- Good web designers will not rubbish how important SEO is nor will he tell you that he is going to look after it when everything is finished. SEO efforts should be an important element of the whole web design process if your site is to be a success.

- When you mention SEO to your web designer and he understands what you are talking about and knows about the subject then you can be sure he is good at his job. You shouldnt be told that SEO is not the job of the web designer.

- A good web designer will show genuine concern about the future success of your website. So they may want to offer advice that is different to the instructions you have given and they will be able to help when it comes to search engine optimisation.

All website owners understand the advantages of getting Search Engine Optimisation. SEO firms can help you with your website by many means, and some of these are Article Marketing. There is no point in walking a lone furrow when it comes to SEO, so enlist the help of some experts. But SEO is only part of the equation, Web Hosting Reviews are also important.

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SEO engine, good web, SEO efforts, web designer

SEO is a bit of an odd duck in the total mix of online (marketing) disciplines. On the one hand its a very techy, hard discipline that requires a lot of skill and expertise in a wide range of fields. On the other hand, its probably one of the more difficult online disciplines to quantify.

Web developers, for example, have a finished product they deliver: a working website built according to the customers spec. Email marketers too have very clear deliverables: open-rates, click-through rates, spam reports, delivered emails all these are very solid metrics that an email marketer can influence and report, and they tend to correlate to a financial ROI somewhere down the line.

Conversion rate optimisers have it even easier: their whole job is to map out the ROI-funnel of a website and to make it work better. And many social media marketers are as of yet still wallowing in the fuzziness of old-school, offline marketing they get away with meaningless lingo-speak like customer engagement and brand building. In other words, ROI isnt (yet) a big part of the SMO business.

Search engine optimisers, however, are stuck in a tough middle ground. What we as SEOs do is very quantifiable: we generate lists of relevant keywords, we perform on-site optimisation that we can easily show to clients, and we generate new links that (generally speaking) were also able to report.

However, none of those things are easily attributable to a return on investment. Between what an SEO does and what SEO delivers are intermediate steps over which we have very little, if any, control.

Old-School SEO Metrics

Keyword rankings, for one, are highly volatile and an increasingly unreliable metric. Where in days gone by ranking reports were often the chosen method of determining SEO success, this is no longer the case for a host of reasons. There is still a place for keyword rankings to be reported to a client, but that comes amidst a cloud of context and disclaimers.

Conversions are another metric wed like to be able to report as a measure of SEO success, but often a search engine optimiser has no control over the conversion funnel and thus no control over the actual conversion rate of a website. As a result I personally only feel comfortable reporting on conversions as an SEO metric if I also have complete control over the customers website and thus can fine-tune the conversion funnel to match my SEO efforts. This is rarely the case.

New SEO Metrics

SEO report, search engine optimiser, search traffic, SEO efforts

You might be wondering Is there a simple way of checking to see if the SEO efforts you or your hired SEO expert are carrying out are actually working as expected.

You might be wondering Is there a simple way of checking to see if the SEO efforts you or your hired SEO expert are carrying out are actually working as expected.

One example of such a report is the report called Hostnames which you can get from Google analytics. The Hostnames report shows you the possible addresses that people can use to arrive at your website.

For the best SEO outcome, you want to have a list on the short as possible ideally you want to be just one address that refers to your website. For example an address like www.XYZ.com. If you have a range of alternative website names and IP addresses that would go against the Google style SEO. You are going to have problems with Google rankings if you offer addresses like HTTP://XYZ.com and www.xyz.com.

If you have more than one web address, you will need to do some extra work to 301 redirect all the alternative addresses to the one name that you want to use. Use the Google analytics Hostnames report to find any mirrors or staging servers listed. Its a good idea to try directly accessing them from the Internet and if you can directly access them its not good because your competitors or search engines might spy in the content before its ready.

For example you need to be careful about duplicate content. If your website uses parameter driven webpages (like water blogging, or RSS) you need to be careful because Google may see this as duplicate content because it appears elsewhere on the Internet. Google may use this as a reason to reduce the ranking of your website for SEO purposes.

Use the Content section of Google Analytics to see if Google sees your content as duplication if you are trying to do SEO Google style.

Take a look at the content by title report we will see under each title the domain free URLs for each title tag. You want to make sure you see just one title tag. It is in more than one in this a sign of duplication and you can fix it by doing a 301 redirect of every link to the primary page that you want to rank for on this topic.

Sometimes Google analytics reports can be wrong and misleading so some of your efforts to do your SEO correctly on Googles eyes can still come up against a problem. Sometimes all you redirects are undone automatically by Google how we just need to keep checking the reports and adjusting is necessary.

SEO google, reports, SEO efforts, simple way