Search Engine Optimisation Expert Uk – Mark Sherris
Chances are you’re looking for an SEO Expert from the UK, so keep reading…
You see, there are many so called SEO Experts in the UK, so how can you possibly decide who to choose, and how do you know who is really going to get you top results?
The truth is you don’t however it’s important to know a few things about SEO before you start looking for a consultant (expert) so that when you do hire somebody you know whether they realy are an expert or whether they are just pretending.
This article will tell you the real truth about SEO, and it will outline what a good professional SEO Expert will actually do.
You see SEO is not actually that difficult, sure some of it is complicated but the overall theory of it is actually simple, so the first thing you need to watch for is technical terms, and complicated strategies.
If an “SEO Expert” tells you that they have a proven formula that involves implementing a proven technical strategy that nobody else is using then you should immediately start to wonder what they are going on about.
Sure, different SEO Consultants have their own methods however there are fundamental things that an SEO Expert must do, and these remain the same regardless of who that SEO person is.
The process of SEO is actually rather simple, firstly it starts with taking a look at the competitors who are ranking at the top for the phrase you want to rank for.
By analysing the on-page optimisation of the top ranking websites we can see what changes need to be made to our website (or clients website) in order to rank at the top.
If the first page of results have an average optimisation rate of 60% then we will try to make our website (or clients site) equally optimised, or slightly higher.
If our website is already optimised to 70% then we will not make any changes unless we really feel that they are necessary.
Once we have dealt with the on-page SEO, we can then move on to the off-page SEO which is back links.
Back links play a huge role in search engine rankings, so we will analyse the top results back links to see exactly WHY they are ranking at the top.
By doing this we can understand where they got their links from and then build a link strategy to outrank them.
Once we have the initial link strategy defined we can then go head and start implementing it, we will issue weekly reports to the client which show the progress that has occured so far.
We will also review the strategy to check that it is working effectively.
As you can see above, the strategy we use is simple, yet it works very effectively, there are no overly technical terms and no secret ranking strategy that nobody else is using, we simple using proven white hat effective techniques, this is what a good SEO Expert will do, and they won’t hide behind technical phrases to try and sell you their services.