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Companies across every industry are competing for top rankings on search engine results. And whether they turn to a marketing agency, SEO firm or consultant, there is an increasing demand for search engine optimization specialists.

Marketing professionals looking to break into this relatively new niche cant necessarily rely on prestigious certifications or a long background as a SEO specialist to demonstrate their knowledge.

We spoke with SEO firms to get their advice for aspiring SEO specialists who want to impress potential employers and stand out from the pack.

1. Show, Dont Tell

It doesnt matter how pretty your resume is or how many years of experience you have. What SEO firms are looking for is proof that you can do a good job pulling their clients websites to the top of search engines. Do that, and youre in.

What I want to look at is sites that theyve optimized, explains Nick Spears, the director of search for SEO firm Incredible Marketing. And I am going to basically open up the source code; Im going to look at how theyre optimizing title tags and things as simplistic as keyword meta tags and descriptions.

The best way to present your work is through an online profile. Billy Canu, the co-owner and COO of SEO by the Hour, suggests that you take screenshots of your rankings in case they change. If youre wondering if something is impressive enough to include in your portfolio, use these guidelines from Spears:

First spot on Google: very impressive.

Anything in the first five results: generally where you want to brag.

Obviously, the standards are different depending on the competition for the keywords. SEO Firm for instance, is a national search and harder to win than a geo-targeted phrase like SEO Firm, Irvine, CA.

2. Work For Anyone to Build Experience

Nobody (good) is going to hire you if you have no experience. But there are plenty of opportunities to get experience before you get your first SEO job. Here are a few ideas:

Work on your own site. This is how both Spears and Canu got their start. Spears says he used his first sites as crash dummies in order to test what worked and what didnt work. Billy learned SEO while running an online DVD rental business. Working on your own site can be a great way to not only perfect your trade, but build a portfolio.
Volunteer to help a non-profit improve its SEO. Youll be contributing to a cause you care about and building your portfolio at the same time.
Offer to work on somebodys site for minimal compensation. There arent a lot of SEO internships, but there are plenty of businesses that need the service. Working for little pay now can pay off later.

3. Experience Trumps Degree

Since SEO is a relatively new field, most accreditation programs are relatively new, and universities are just now starting to offer classes on it. There are instructional programs offered through organizations like SEO company Bruce Clay and the Search Engine Marketing Professionals Organization (SEMPO), but your experience will trump any certification that you can buy.

[Being certified] is fine and dandy, but what it really comes down to, for me hiring someone, is actually seeing their work rather than their ribbons or their certificates, Spears explains.

4. Keep Learning

An SEO specialists job changes as fast as the Internet. The rise of social search and social media, for instance, has affected how SEO works.

Someone who would come to me and say, I have a very good understanding of Facebook and Twitter is going to be a step ahead of someone who just comes in and says, I understand the SEO strategies and history and things like that, Spears says.

A good way to stay up to date is to read SEO forums like Digital Point, SEO Guy or Webmaster Talk.

SEO/SEM Job Listings

Every week we put out a list of social media and web job opportunities. While we post a huge range of job listings, weve selected some of the top SEO/SEM job opportunities from the past two weeks to get you started. Happy hunting!

Senior SEO Manager, eHow at Demand Media in Santa Monica, CA.
SEO Developer at WebsiteBiz in Charlotte, NC.
Search Engine Marketing Manager at The Advertising Checking Bureau, Inc. in Tempe, AZ.
Sr Analyst, Search Engine Marketing at Digitas in Chicago, IL.
Director of Search Engine Marketing and Pay Per Click at Jawa in Scottsdale, AZ.

More Job Search Resources from Mashable:

– Top 5 Qualities to Look for in Startup Job Candidates
– HOW TO: Use Twitter Hashtags to Boost Your Job Search
– 5 Tips for Aspiring Digital Copywriters
– 6 Job Search Tips for Aspiring Programmers
– HOW TO: Find a Job on Twitter

Image courtesy of iStockphoto, alex-mit, tacojim, SchulteProductions

SEO search engine, search engine marketing, seo firm, SEO Specialists

Cms For Seo

SEO or Search Engine Optimization is a type of Internet marketing strategy widely used in the industry. This is because of its success in allowing visitors to easily find their website through millions of websites in the World Wide Web. Like many other Internet marketing methods, SEO also involves many techniques which would usually involve changes within a website. Changes which normally involve skills and knowledge of markup languages. This is usually the reason why many SEO consultants would typically seek the help of a web developer to apply changes necessary for SEO.
Today, however, the use of CMS or Content Management Systems have allowed SEO specialists to easily and conveniently make changes within a website without having to bother a web designer of developer. So what is a CMS and what are its advantages that allowed SEO specialists to easily make changes in a website?
CMS (Content Management System)Content Management Systems or CMS is a type of internet application used by many web designers and developers to easily make changes within their websites. This type of CMS is usually known as Web CMS or WCMS. Compared in the past, according to manyWeb design Philippines specialists, CMS applications allowed easy editing of web pages. So what are the advantages of using CMS applications?
According to manyWeb design Philippines specialists, WCMS applications allows the creation of standard output templates that can be automatically applied to new and existing content, allowing the appearance of all content to be changed from one central place. These softwares could also allow easy and quicker editing and manipulation of elments once content is separated from the visual presentation of a site. Another advantage is that active WCMS software usually receives regular updates that include new feature sets and keep the system up to current web standards.

Although the use of WCMS applications offered easy editing for many web designers and developers, these applications also allowed SEO specialists to easily make changes within the website without having to seek the help of a professional web developer. The software provides authoring (and other) tools designed to allow users with little knowledge of programming languages or markup languages to create and manage content with relative ease.
Unlike Web-site builders, a WCMS allows non-technical users to make changes to a website with little training. A WCMS, however, typically requires an experienced coder to set up and add features, but is primarily a Web-sitemaintenance tool for non-technical administrators.
Because of its popularity, many providers have started to emerge from the market to provide their own sets of WCMS applications. Although some of the oldest names in WCMS still require their customers to pay their services, many have started to provide free WCMS services. Some of the best known WCMS used in the industry is Joomla!, Drupal, MODx, and WordPress.
Joomla!Joomla! is considered by many SEO consultants as well as web developers as the most popular WCMS in the industry. What made the application popular was with its scalable features. The Joomla! package consists of many different parts, which allow modular extensions and integrations to be made easily. An example of such are extensions called Plugins. One of the most popular plugins used by SEO specialists, was the JoomSEF plugin.
JoomSEF is a SEO component for Joomla! Content Management System that rewrites URLs to be Search Engine Friendly (SEF) and to be human easily understandable. It works with multilingual sites by integrating JoomFish component support. It enables users full customization of wide-range of meta tags for any URL of the website and works with both Apache HTTP Server and IIS.
Although Joomla! is known for its popularity, many still criticize its capabilities. One is that Joomla! 1.5.x will work with any number of domain names in one installation, but showing different content for each one requires the use of third party extensions or modifications to the core or server configuration. However, each page can be configured to use a different template and/or can be made accessible via different domains using the external link menu option in Joomla! which appears as a different site to the user.
DrupalDrupal is another popular WCMS used by many web developers and SEO specialists. Similar to Joomla!, Drupal is also designed to be modular with a system of hooks and callbacks, which are accessed internally via an API. This design allows third-party contributed modules and themes to extend or override Drupals default behaviors without changing Drupal cores code.
However, like Joomla!, Drupal is also known for its criticisms. Some aspects of Drupals administration interface can be confusing and intimidating, particularly for new administrators. According to the Interaction Design and Information Architecture program at the University of Baltimore, Drupal lacks an intuitive, easy administration user interface. Some users have described Drupal as having a fairly steep learning curve.
MODxA popular WCMS used by SEO specialists, MODx is known to accommodate its use for SEO. Other than its usual capability, which is to allow easy and quick editing of web pages, MODx is also known to include features that is used for SEO such as complete control of all metadata and URL structure. On February 6, 2009, OpenSourceCMS.com user rankings placed MODx version 0.9.6.3 as the 3rd highest ranked of 78 applications in the CMS/portal category with 2885 votes. Jaws (#1 with 985 votes) and CMS Made Simple (#2 with 3052 votes) were ranked higher.
WordPressWordPress is a popular open source blog publishing application in the industry today. Because blogs is a major part of SEO, WordPress CMS eventually became popular for many SEO specialists as well as WordPress bloggers. By October, 2009, according to manySEO Philippines consultants, the 2009 Open Source CMS Market Share Report reached the conclusion that WordPress enjoys the greatest brand strength of any open source content management systems. That conclusion was based on an extensive analysis of rate of adoption patterns and brand strength and was backed by a survey of users. For more information about Web design Philippines visit to our site at http://www.myoptimind.com

Margarette Mcbride is a copywriter of Optimind Web Design and SEO, a web design and seo company in the Philippines. Optimind specializes in building and promoting websites that are designed for conversion..

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SEO popular wcms, SEO Specialists, WCMS applications, web developers

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