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Brand identity via SEO

This is a guest post by Susan Smith

Seen sniffer dogs burrowing through the scene of crime in the umpteen police dramas, how their nose never lets them down and the scent trail becomes a mental map that leads them to the source/target? Well, what if the dogs cant catch a scent to follow? A similar result will befall your website if it is not search engine friendly invisibility.

I am sure you have heard of Search Engine Optimization or SEO as its more popularly known. Its one of those small business ideas that create a huge impact by make your website/blog a part of every search engines most searched list. Its no Rocket Science, and is ideal for small business owners.

Dont believe me? Read on

Keenly pursue Keywords

I am sure you have seen the hooks that cranes use to lift goods with. Keywords have a similar function. Identify those terms, phrases or keywords that your target customers are likely to search for and place them strategically in your website/blog content. A couple of pointers:

Go for specific keywords that will get your desired clients to visit you. For e.g. promotional products is a widely searched keyword, but many companies besides you also know that and will be using it on their websites. Beat competition and ensure that a relevant and exclusive clientele visits your website by incorporating specific keywords like promotional products Made in USA or eco-friendly promotional products.

Maintaining keyword density is important too. Dont flood your content with keywords as that may impact the quality of your content. Your keywords may bring your potential clients to you but badly-written, uninformative or irrelevant content will shoo them away.

You dont need to be a techie to do this

Websites like Google Adwords, KeywordDiscovery.com, wordtracker.com etc. can help you research relevant keywords and also show you the number of hits they generate locally and globally. Most of these are free resources and hence perfect for small business owners who have a tight budget.

Use keywords in the Header and Titles

Try to place your keywords in the heading. Keywords displayed prominently in the topmost space of your website will be picked up instantly by search engines as they hunt for relevant pages.

HTML

Flash may bring in the flashy element and PDF may ooze professional charm

But whom would you show all of these to cos the search engines wont find you!

Code your content in HTML as most search engines cant find the text on websites that are Flash enabled or have PDF documents.

Small business ideas are about smartness rather than style. Befriend search engines using simple SEO techniques and instantly achieve brand identity.

Image: svilen001

SEO keywords, promotional products, small business, small business owners

Google Certified Partner LunaMetrics will be hosting an interactive SEO training workshop. This day-long event is designed for small business owners, webmasters and marketers.

Pittsburgh, PA (PRWEB) June 17, 2010 — LunaMetrics, a Pittsburgh-based internet consulting firm, is hosting a day-long search engine optimization (SEO) training workshop June 23, 2010 geared toward small business owners, webmasters, in-house marketers and traditional marketers looking to branch out into digital. The interactive training will be focused on giving participants actionable tips and advice to increase traffic to their websites.

Adam Golomb, Director of E-Commerce at Eat’n Park Hospitality Group, will be giving a keynote address to discuss the importance of SEO and the success that Eat’n Park has had. Seven sessions throughout the day will explore the basics of SEO, as well as dive into specific strategies on topics such as keyword research, link building, local search, social media and Google Analytics. The final session will be a site clinic, where participants can ask questions and receive feedback and advice for their own websites.

LunaMetrics is a Google Analytics Certified Partner and Trainer, Google AdWords Certified Partner and a Google Website Optimizer Certified Partner. They’ve offered Google Analytics training in New York City and Washington DC since August 2008, and decided the time was right for SEO training in Pittsburgh.

“A lot of businesses struggle with their online presence, especially how to be found,” says Robbin Steif, LunaMetrics Owner and CEO. “With the right training and knowledge, they can really stand head and shoulders above their competitors online.”

Leading the training day will be Christina Keffer and Jim Gianoglio. Keffer and Gianoglio each have more than five years of experience in SEO and online marketing and have spoken both locally and nationally at leading edge SEO conferences.

The price for the training, which includes a boxed lunch and training materials, is $199. It will be held at Left Field Meeting Space, across from PNC Park, at 115 Federal Street. More information can be found at http://www.lunametrics.com/seo or by calling 412-381-5500.

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SEO Google Analytics, SEO training, SEO training workshop, small business owners

Nowadays a lot many so called SEO experts and firms are sprouting up in the market to guide various new ways to the website owner for raising up the ranking of their websites on the search engines. Small business SEO mostly submits their links with other websites. They convince the small business owners by sending emails, making calls, sending messages etc. to get them the exchange of links. But usually it happens that the boon becomes bane, the new methods create much harm then doing well for the user. The reasons for it are discussed below:

1. The First and the foremost is that this process is extremely time consuming and takes extra efforts and pals to grab those extra links. One has to go online and search for the webmasters dealing in the concerned small business. Even once you find someone suiting your criteria you will have to wait for his response against your approach to him.

2. Next it is seen that generally in search engines like Google etc. the reciprocal links do not carry much weight age. This kind of link builder was popular in 2004 and 2005, but today the times have changed they are not as popular as they were in their older times. In fact if the biggies get to know about my many links exchanges among the sites then it may hit the website with spam penalty.

3. The last but actually the biggest point which tells that where the deal of is going exchange is going good. The risk factor is that one has to put his link on the other one. But sometime if something wrong happens to his website then obviously the standard of the link and the senders website goes heavily down. Because it is never guaranteed that you always get good links clicked and keep your reputation above the line.

Anju Saini is an expert author and she has more then 5 years of experience in writing internet marketing articles. To know more about Small Business SEO visit:http://www.netcomwebtech.com/seo-services.html

SEO Search Engines, small business, small business owners, small business seo