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Monday, November 22, 2010-11-22

The header is not as complex as it seems – Social Media And SEO we have information here that all folks who are interested in these dynamic markets will find helpful!

We report you decide are they communist tools or are they friendship avenues, they can wreck your marriage, or can make your marriage, they can be pro freedom, or act as restrictive control freaks they are sometimes very friendly but then again they can be dangerous

According to Wikipedia, social media marketing is the exploration of online communities in order to generate extra sales, exposure and opportunities. The most important advantage of such a campaign is the presence extension of a business in the online environment, followed by a raise of traffic and new opportunities requests. Social media involves blogs, forums, Twitter, social network like Hi 5, Facebook or Myspace and sharing web sites, like YouTube and Flickr.

Social media marketing is seen as a communist way in the United States, although it gaining a huge popularity in the rest of the world. Specialists say that at some point, search engines optimization may not even be worth.

As the complexity of the algorithm used in Google searches grows, the webmastes must definitely take in consideration the fact that applying some certain techniques of marketing in social media may have very good effects over the positions in the search engines. Directly or indirectly. First of all, the problem of the effect of no follow links must be discussed. There are two clear things about no follow. It will never affect the page rank or anchor text. However, the no follow links may help with the establishment of the relevance of a web site, in comparison with other web sites or in a particular domain. They do influence the calculations made by Google to provide the best search results, but the effect is indirect. For now, you should only keep in mind that they help, in one way or another. Besides that, the Google engineers hardly work on a new project called Google Social Search, which is already available for testing. Although for now this facility is available only for registered users with social activity, soon enough it will be open for everyone.

The effects of social media SEO are multiple, so let’s check a few of the most important ones. Getting a profile on a social network is quite simple, you don’t need too many factors to take in consideration. You can use your brand as your name a few more keywords, depending on the domain you are involved in. Add multiple links in your profile, specially on the main page. Facebook and Twitter are highly recommended. Use the keywords of your web site in the status changes or in tweets. They can easily get further and appear in good search results as they represent new content.

The promotion of your social network is also very important. Try to do it by adding links to them in forums or comments. Some administrators may consider new links as spam, while the social networks links are always welcome.

Most experts admit that the global effects of the social networks profiles optimization were beneficial. One of the reasons might be the fact that an active involvement in social media is a proof that your web site is active and promotes new content, by keeping a permanent connection with its visitors.

Therefore, social media SEO is definitely worth trying. Besides that, it’s fast and you don’t need a degree to set up a social network profile.

Article by John

Chief Editor of DirWebGuide.com

Address and Contact Data

Web Directory and Guide of Qualty Sites

http://www.dirwebguide.com

SEO social media, social media marketing, social network, web site

Fluid Marketing Solutions is changing the accountability level of Search Engine Optimization (SEO) and Social Media Marketing companies. Lower price points and 100% money back guarantees are just to name a few.

Salt Lake City, UT (PRWEB) November 19, 2010

James Tracy, Founder and CEO of Fluid Marketing Solutions, is changing the accountability level of SEO companies. Fluid Marketing Solutions officially opened its doors in January 2010 and has fast become an authority on Search Engine Optimization and Social Media best practices. This was after several years of James playing behind the scenes as a freelance SEO specialist and consultant. “After being in the SEO industry for several years” James said. “There were practices that really bothered me; especially within the large organizations. First, clients became a number and the personal relationship and touch was lost. Second, if the results for the client were not produced or achieved there was no accountability on the end of the SEO Company. The client ended up holding the bag of results, or lack thereof, along with a large invoice to pay. This irritated me to the point of coming out as a freelance specialist and formalizing Fluid Marketing Solutions as a leader in the SEO and Social Media Marketing space.”

Fluid, based out of Ogden Utah, originally focused its efforts within the state of Utah but has since begun to branch out nationally. James’ focus is growing the company organically and progressively so that all their clients receive the personalized attention they need; especially during the economic downturn when advertising dollars is rare and watched closely. “All of our clients soon realize that Fluid is an active extension of their sales department. We work closely with all our clients and hold weekly or bi-weekly meetings depending on our clients’ needs”, said James.

When Fluid opened its doors in January, James knew they were getting into an extremely competitive field. In order to add accountability and incentive for companies to hire them James changed the model in two specific ways. “As I mentioned, I noticed a lack of ownership on the part of SEO companies coupled with high price points. When I opened our doors I took the same model that I used as a freelancer and incorporated it into Fluid. First, we offer a 100% money back guarantee. This may surprise a lot of companies but if we don’t produce the results our clients are looking for, we’ll refund their money; no questions asked. They also get to keep all the work that we performed. I am happy to say that as of today we have not been asked to refund any money for work performed. Second, the high price of SEO and Social Media Marketing was always an issue with me; especially in today’s economic downturn. What you end up seeing are the large companies being able to afford SEO while the smaller to mid-sized companies simply cannot. Most SEO companies are charging $5,000 and more per month for their services. That is not the way we operate. We have price plans that are affordable for any sized company.”

It is apparent that regardless of the size, whether a company is looking for Search Engine Optimization, Social Media Marketing or Pay-Per-Click advertising, Fluid Marketing Solutions encapsulates the entire scope of online marketing.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prwebsearchengineoptimization/SEO-Fluid-Marketing/prweb4809574.htm

SEO Fluid Marketing Solutions, Search Engine Optimization, social media, social media marketing

You may have seen the recent string of posts about SEO vs. Social Media, starting with this effective, but poorly argued controversy-bait, which was excoriated by Elysia Brooker and Hugo Guzman, then followed up with a more nuanced view by Darren Rowse. While I’m not particularly interested (nor do I think there’s much value) in re-hashing or arguing these points, I did think the topic warranted attention, as it brings up some excellent points marketers should carefully consider as they invest in their craft.

We Search for What We Want + Need

The search for information and answers has been essential to humans since time immemorial. And there’s no sign that our latest iteration, web search, is losing any steam:

Even as we’ve reached a maturity point with broadband adoption and online population, searches are rising. We’re not searching less every month; we’re searching more.

Search is an intent driven activity. We don’t search casually (much), we search to find answers, information, goods and services to consume. The power of search marketing – whether paid or organic – is simple: Be in front of the consumer at the time of consumption. There’s no more effective time to be present and no more effective way of knowing what is desired. All the social graph analysis in the world won’t tell you that Sunday evening, I got fed up with my current selection of footwear and, after some searching, spent a few hundred dollars on Zappos. But being front and center when I queried mens puma shoesbrought them some nice business.

We’re Social to Discover and Share

Social media – whether it’s Twitter, Facebook, Flickr, Reddit, StumbleUpon or something else – is about connections, interaction, discovery and distraction. We hardly ever use these portals as a way to find answers, though they certainly may provide plenty to unasked questions.

Social media marketing advocates often make the case that social is how we find out about new products on the web, but, at least so far, the data doesn’t back up this assertion:

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ATG Study on How Users Discover Productsvia SearchEngineLand

However, I am strongly inclined to believe the claim that social media is how we find out about new content on the web, particularly when we’re not seeking something in particular (as with a search). Blogs, pictures, video, research and the like are surely seeing an increased share of their visits from social, and that branding exposure is definitely valuable.

Some recentGroupM Researchhelped to shed the light of data on this supposition, noting that:

The click-through rate in organic search results for users who have been exposed to a brand’s social marketing campaign are 2.4X higher than those that haven’t; for paid search, it showed a jump from 4.5% to 11.8% (in both cases, this is for branded queries)
Consumers using social media are 1.7x more likely to search with the intention of making a list of brands or products to consider purchasing compared to those who do not use social media

Ben Yoskovitz talked about this value in his recent analysis:

Based on the information in this report, its reasonable to argue that social media marketing can increase the quality of leads (and not just the volume). Its possible to hone in on, and understand intent through search and how social media exposure affects that intent. And as people are exposed (and I would sayinvolved with since exposure sounds like youre just broadcasting stuff at people, which isnt what social media is about) to social media their intent is more focused and driven towards lead conversion

That’s the kind of social media marketing value I can get behind. Get exposed to potential customers through social so that when they build their consideration set, search and purchase, you’ll have a leg up on the competition.

What Drives Traffic (and Converts) for Whom

It pays to understand the bias of this flare-up’s instigator, and I’ve got plenty of compelling data myself to see his perspective. Last weekend, I started publishing content on a personal blog – no domain authority, no links and little chance of performing well in search. But the results from social media – Twitter, Facebook and Hacker News in particular – are fairly remarkable:

The search traffic demand, all 78 visits, was generated from the articles that went popular on Twitter & HN. The site itself still doesn’t rank for its own name. Yet, social media sent 22,000 visits over 9 days. No wonder bloggers, in particular those that monetize through advertising, sponsorships and other traffic-driven systems, have a proclivity for investing in social traffic. Perhaps it’s not so crazy to suggest on Problogger.net, a site about growing blog traffic and improving monetization, that social can be “better” than SEO.

I’d still argue that overall, referring traffic of all kinds sent from social, particularly from the largest network (Facebook), is only a fraction of the visits Google sends out each day (unless you’re in the business of appealing to the Facebook audience biases – I was a bit frustrated with how the data was clearly manipulated in the reference piece to fit the story). But, social does eliminate some of the inherent biases that search engines carry and let content that appeals to social users flourish no matter the site’s ability to grow its link profile, make content accessible to spiders or effectively target keywords.

Now let’s look at an example on the opposite end of the spectrum – conversions for a B2B product.

SEOmoz’s PRO membership may not be a good investment unless you’re a marketer actively engaged with SEO, but given that both the search and social traffic our site attracts likely fall into this intent group (interested in SEO and likely to be in web marketing), a comparison seems fair.

First, I did some prep work in our Google Analytics account by creating an advanced segment called “social traffic” that contains any referral source with “twitter,” “facebook,” “stumbleupon,” “linkedin,” “flickr,” and “ycombinator” – these represent the vast majority of our social media sources. Next, I compared this traffic quantitatively with our search referrals over the past two weeks:

Social Traffic – 26,599 visits from 30 sources
Organic Search Traffic – 102,349 from 20 sources

I then compared the percent of these reaching our landing or purchase pages for PRO membership. Here’s organic search:

And here’s social traffic:

Here’s what I see:

4.5% of organic search visitors considered a purchase
1.3% of social traffic considered a purchase
While I can’t disclose full numbers, I can see that a fair number of search visits converted vs. zero for social.

In fact, looking at the entire year to date traffic to SEOmoz from social sources, it appears not 1 visit has ever converted for us. Social may be a great way to drive traffic, build branding and make a purchase more likely in the future, but from a direct conversion standpoint, it doesn’t hold a candle to search. To be fair, I’m not looking at full life cycle or even first-touch attribution, which makes this analysis less comprehensive, though likely still directionally informative.

Takeaways

Given the research and data here and in the posts/content referenced, I think we can say a few things about search and social as marketing channels:

There shouldn’t be a VS.: This isn’t about pitting web marketers against each other (or perhaps, more accurately, themselves, since our industry survey data suggests many of us are responsible for both). There’s obvious value in both channels and to suggest otherwise is ideological nonsense and worse, self-defeating.
Search Converts: $20 Billion+ isn’t being wasted on Google’s search ads – that sucker send intent-driven, focused, conversion-ready visits like nobody else on the web.
Social Has Value: Those exposed to a social campaign are better customers and prospects; making social not only a branding and traffic channel, but an opportunity for conversion rate optimization.
SEO Is Hard in the Early Stages: Without a strong link profile, even great content may not perform particularly well in search results.

For another interesting (and more social-media biased) perspective, check out Search vs. Social from Bradford Cross.

I’d love to hear more from you on this topic, too.

SEO social, social media, social media marketing, social traffic