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RECENTLY FROM THE LAB ON TWITTER:

Some head for online media, others to be entrepreneurs, other former journalists land in state government http://nie.mn/gXkZZW

The second screen: The iPads not just disrupting print, but also TV as we know it http://nie.mn/gzJ2ad

STILL cant figure out the Knight News Challenge application process? Heres a walk through http://nie.mn/e10AW3

Its official: YouTube now has adsyou can skip http://nie.mn/gbygrn

With SEO You replace the journalist with the search algorithm. http://nie.mn/fIdGPA

Sure NYTimes has worked with Amazon and Apple for new media inspiration, and now, Weight Watchers http://nie.mn/f0nIs6

Think starting that nonprofit for news will be easy? Not so fast. Learn the rules, options and ways of making money http://nie.mn/hoDLfk

RT @marshallk: 5 min video on how journalists can use Open Heat Map to tell stories with geodata, from @petewarden http://bit.ly/eanmmu

Conde Nast, Hearst, News Corp and more combine to launch digital newsstand for eReaders, no word from Apple yet http://nie.mn/i7P7w8

The redesigned NewYorker.com offers easier reading, more images and navigation less like a magazine http://nie.mn/gOI3fy

WinerLinks in the NYT! And other new UX features, courtesy of @donohoe and @timesopen http://nie.mn/gB1KgG

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SEO interesting links, Lab shares, resources, Twitter account

Do you own a Twitter account or thought about creating one? Then you may be interested to know that there are certain search engine optimisation (SEO) techniques you can use to optimise your account. Dont avoid using a Twitter account, there are many advantages you can gain from one for your business such as being able to find new people, converse with people and advertise links to your website.

Whenever dealing with social network accounts you should always treat them as you would with a website. By optimising them correctly you have just as much chance to rank highly in search engine results as websites would.

A few SEO tips to consider with your Twitter account are as follows:

Ensure you have your URL visible in your profile, it doesnt take long to type in and will help other users find your website.

Choose an appropriate use name for your Twitter account. By choosing an irrelevant name you will lose any chance of ranking in search results for your chosen keywords.

Make sure that you optimise your description by including your chosen keywords. Your description is used as the meta tag information for your profile so by including your keywords you are more likely to be found.

Your background can be used to display more information. Youre allowed to upload any background image you like so by including information about your services or company in the image you will be able to get more information across to visitors.

Converse with your followers by asking and answering questions. By showing a human controls the profile people build more trust towards your Twitter profile.

Not many people know that by using hash tags you will help your profile be found by other users. By placing a # next to keywords such as SEO your tweet will appear in search results for that keyword when searched.

SEO chosen keywords, search engine, search engine optimisation, Twitter account

A massive number of internet users now have a Twitter account and regularly visit the website. Users like to interact and follow what each other have been doing and what information they have to share through the Twitter service. A number of businesses are also finding Twitter a useful tool within their search engine optimisation campaign. If used appropriately, Twitter can help to gain attention and interest for a business, help a brand to develop within the online community and direct relevant traffic to a website.

Your number of Twitter followers compared to the number you had hoped for at a certain point can help to inform you of how well you are using Twitter for your business. If you are on target with your number of followers or have more than you had planned, this is a reassuring sign you are using Twitter effectively. You should continue what you are doing in order to gain more exposure for your business and direct more traffic to your site. If you do not have as many followers as you had planned, changes need to be made to the way you are using Twitter and more effort is needed.

If struggling to get your business noticed using Twitter, work more closely with your SEO specialists to get advice and tips for how you can improve. It may be you need more interesting content, you need to interact more with others on their profiles or that you are just not updating your Twitter page regularly enough. There are many things which can be done to help you to use Twitter more productively and SEO consultants will be able to provide you with this information.

At SEO Consult, we use Twitter as part of the SEO campaigns of numerous clients. Social networking is of great significance in SEO at the moment and Twitter is extremely popular. Working with us, you will be able to create and update a Twitter profile which will attract many followers.

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